• Plan, build, and manage paid social campaigns across Meta, TikTok Ads, and Pinterest • Write ad copy and brief the creative team on winning ad concepts • Set up pixel tracking, conversion events, and attribution correctly • Optimize campaigns daily for CPA, CTR, and ROAS • Conduct audience testing — lookalikes, interest targeting, retargeting • Run creative A/B tests to find winning angles • Report weekly on spend efficiency and recommendations for scaling or cutting

• Plan, build, and manage paid social campaigns across Meta, TikTok Ads, and Pinterest • Write ad copy and brief the creative team on winning ad concepts • Set up pixel tracking, conversion events, and attribution correctly • Optimize campaigns daily for CPA, CTR, and ROAS • Conduct audience testing — lookalikes, interest targeting, retargeting • Run creative A/B tests to find winning angles • Report weekly on spend efficiency and recommendations for scaling or cutting

• Contribute to building Base’s social media presence and execute regional content strategies across X, Telegram, Instagram, Youtube, TikTok and emerging platforms. • Collaborate with cross-functional teams ensuring cultural relevance and resonance while maintaining brand consistency. • Grow and engage the community: connecting with builders, creators, and traders • Monitor sentiment and trends in crypto markets and communities, turning insights into actionable content or campaigns. • Create and direct content and tailor to multiple social platforms.

Role Description We are seeking a high-performance Senior Paid Social Media Buyer to take full ownership of ad performance for a portfolio of rapidly scaling insulation businesses. This is not a role for a generalist or a beginner; we need a specialist who understands the nuances of high-ticket lead generation within the home improvement sector. You will be responsible for driving qualified applications and booked inspections, managing high-level client relationships, and eventually transitioning into a leadership role as we expand. If you are an "extreme ownership" practitioner who can identify opportunities before they are flagged and scale accounts with precision, this is the role for you. Key Responsibilities - Manage and optimize Meta ad campaigns for a portfolio of approximately 10 active client accounts. - Build, test, and iterate on lead gen funnels, VSLs, and booked call systems to ensure maximum conversion. - Own the client relationship directly, leading weekly reporting calls and providing clear, actionable insights. - Collaborate with the founder to develop high-converting ad creative, hooks, and messaging. - Monitor budgets, pacing, and delivery to ensure optimal ROI and funnel economics. - Systematize and document your processes to facilitate the onboarding of junior support as your portfolio grows. - Proactively identify underperforming metrics and implement creative solutions without the need for hand-holding. Qualifications - Proven experience managing $30k–$100k+ in monthly Meta ad spend across multiple accounts. - Direct experience in home services, home improvement, or contractor verticals. - Deep understanding of high-ticket, considered-purchase sales cycles and lead quality optimization. - Track record of scaling Meta campaigns profitably with a structured testing methodology. - Ability to lead client calls independently and handle difficult performance conversations with confidence. - Strong analytical skills with the ability to translate complex data into concise executive summaries. - Mentorship experience or a background in reviewing the work of junior media buyers. - Availability for significant overlap with EST/CST business hours. - Experience specifically within the insulation or HVAC niche. - Advanced knowledge of CRM integration and lead-tracking attribution. - Background in copywriting or creative direction for direct-response video ads. Benefits - 💻 Fully Remote: Work from anywhere with international teams. - 🤝 Peer Community: Connect with high-performing sales professionals in our network. - 🧭 Ongoing Support: Receive guidance from Huzzle before and after placement. - 💰 Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals. - 📈 Opportunity to work with a rapidly growing, specialized agency.