• Sit at the center of ESIL’s legislative and advocacy work. • Operationalize ESIL’s priority campaigns by translating strategy into clear plans, timelines, and targets. • Coordinate legislative outreach with staff, champions, and contract lobbyists. • Track fast-moving political dynamics and ensure follow-through across staff, lobbyists, and partners. • Strengthen ESIL-led coalitions by clarifying roles, securing commitments, and ensuring partners are moving in sync toward shared legislative goals. • Represent ESIL in coalition spaces, legislative hearings, and partner meetings.

• Own development and execution of integrated media plans that drive product awareness and profitable new customer acquisition across TV, CTV, YouTube, OOH, radio, and emerging channels. • Lead reporting and analysis of campaign performance across brand and direct response objectives. Translate data into clear, actionable recommendations and secure stakeholder buy-in for optimization strategies. • Build and optimize the infrastructure for media buying—including measurement frameworks, vendor partnerships, process documentation, and team training—to increase speed, accuracy, and strategic impact. • Manage media agency relationships end-to-end, lead briefings and negotiations, optimize media mix to maximize ROI, and build measurement frameworks that connect brand awareness efforts to user acquisition.

• Own the vision and architecture for Company onboarding across all functions and levels • Own and evolve full-cycle onboarding programs, from pre-boarding through the first 30, 60, 90 days, ensuring a consistent and high-quality experience for new hires • Design performance based frameworks that define what success looks like at 30/60/90 days • Equip managers with the guidance, expectations, and tools needed to effectively onboard new team members. • Establish new hire feedback loops and continuous improvement cycles • Develop and maintain manager-facing toolkits, playbooks, and resources • Partner with People Ops on seamless logistics execution • Design and deliver manager fundamentals programming • Create practical tools for feedback, performance management, and coaching • Embed leadership expectations grounded in company values • Partner with PBPs to address capability gaps surfaced in talent reviews • Build scalable enablement (toolkits, playbooks, workshops, async resources) • Support calibration and talent review processes • Build resources that clarify “what great looks like” by role and level • Partner on promotion and performance cycles to reinforce clarity • Embed talent insights into operating rhythms alongside business reviews • Design success metrics for onboarding and manager effectiveness • Track new hire ramp time, retention, engagement and feedback • Assess manager capability by performance outcomes • Use data to iterate and improve programs

• Drive the strategic planning and execution of tier 1 integrated campaigns • Manage the creative studio operations • Ensure ambitious strategic initiatives are executed with creative brilliance and operational rigor • Recommend enhancements to the creative intake process and manage resources