• Develop creative strategies and concepts for performance campaigns across Meta (and occasionally other platforms such as AppLovin or Google) for our brands Skull Bliss and Noro Arts • Analyze campaign performance, market trends, and competitor activity to generate data-driven creative insights • Write clear, actionable creative briefs for our content team and collaborate closely with designers, video editors, and videographers • Develop storylines, hooks, and visual directions for new ads (both video and image formats) • Identify creative test hypotheses and translate key metrics (CTR, hook rate, ROAS, etc.) into actionable improvements • Continuously optimize existing creatives based on performance data • Research social media and advertising trends to refine and evolve our brands’ creative direction

• Act as the point of contact for client communication and work delivery (primarily via Slack) • Assist clients in translating ad concepts into ad angles • Design static images and motion graphics to support various client projects • Review ad performance reports and summarize into actional client recommendations • Track performance data, identify trends, and adjust strategy as needed

Title: Creative Content Manager Location: Atlanta United States Job Description: Were seeking a strategic, hands-on creative leader to define and drive our creative vision from concept through execution. In this role, youll oversee our internal creative agency, providing clear direction across content and design while ensuring efficient workflows and high-quality, on-time delivery of fully integrated campaign assets. Youll serve as a subject matter expert in creative strategy and process, mentor and develop team talent, and identify capability gaps that can be supported through freelance or agency partnerships. This is a hybrid role requiring on-site presence in our Atlantic Station office Monday through Thursday, with the flexibility to work remotely on Fridays. Responsibilities: This position plays a critical role in supporting and shaping the direction of Piedmont Healthcare's content and creative output. In close partnership with internal teams and crossfunctional stakeholders, this position ensures all creative contentincluding brand, service line, entity, digital, social, mass media, and CRM assetsis strategically aligned, insightdriven, high-quality, and delivered with excellence. This role provides leadership for the internal creative team, oversees workflow and resource allocation, maintains quality control of all creative deliverables, and manages relationships with external agencies and vendors to ensure alignment with brand, strategy, and organizational priorities. This position is also responsible for measuring, tracking, and reporting content and creative performance where applicable. Qualifications: Education - Bachelors Degree in Communication, Arts, Design, Marketing or related field Required Work Experience - 5 years of experience with content, creative and/or strategy in agency or client side Required - Experience working in consumer products goods, insurance, financial, travel, hospitality and/or, advertising agencies Required

• Own end-to-end production for paid social and native creative across all four verticals (Health, FinServ, Insurance, Home & SMB). • Hire, develop, and retain a team of senior Editor/Designers (combined motion and static skillset, generalist across categories) and post production staff. • Source, vet, onboard, and manage a flexible contract roster of Producers, Shooters, and Crew across the US. • Source and manage freelance casting directors, and build and maintain a library of remote UGC creators to cast from at speed. • Own shoot operations end-to-end: pre-production, casting, locations, on-set production, and post. • Own post-production workflows, DAM and asset library standards, and the production-to-launch handoff. • Own AI-augmented production tooling and workflows: templates, prompt libraries, automated post, generative video. • Manage shoot budgets and contractor billing. • Partner with Finance on production spend forecasting. • Partner with Creative Directors to translate creative briefs into shootable, produceable plans that hold the bar. • Set quality standards for every output mode (UGC, in-studio, on-location, AI) and audit consistency across verticals. • Available to travel to locations to run shoots and supervise production.