Creating digital solutions for today's challenges and tomorrow's opportunities.
Personalization Manager
Location
United States
Posted
8 days ago
Salary
$125K - $136K / year
Seniority
Mid Level
Job Description
Personalization Manager
Bounteous
• Mature and expand the adoption of testing and personalization projects at Bounteous along with the supporting technology • Demonstrate a proven track record in developing testing and personalization strategies aligned with client business objectives • Evaluate campaign effectiveness through report generation, insights provision, next-step delineation, and iterative testing plan refinement. • Maintain thorough documentation of testing and personalization processes, continually seeking areas for optimization. • Oversee the configuration, administration and operation of CRO platforms to support multi-channel campaigns • Audit Adobe Target and Adobe Experience Platform (AEP) audiences to identify overlap, collision risk, audience refresh cadence, and cross-activity conflicts impacting personalization experiences. • Analyze audience qualification and activation strategies across Adobe Target activities, including quantifying overlap rates, identifying conflicting messaging/experiences, and documenting current prioritization approaches. • Develop scalable governance recommendations for audience creation, sharing, lifecycle management, and experience prioritization across AEP and Adobe Target. • Define best practices for audience strategy, including audience granularity, recency windows, trait usage, overlap mitigation, and Target activity structuring, with clear “good vs. bad” implementation examples. • Partner with stakeholders to align on intended audience experiences, platform limitations within AEP, and recommended frameworks to improve personalization consistency and reduce experience conflicts.
Job Requirements
- 2+ years of related experience in Product Management and Testing and Personalization with a proven track record of driving customer experience improvements
- Understanding of database management and APIs
- Previous work with CDPs, marketing automation, and omni-channel campaign management platforms required
- Bachelor's degree in Marketing, Computer Science, Information Technology or a related field required
- Agency experience preferred but not required
- Solid understanding of digital marketing & data reporting
- Passion for the digital domain and use of technology to solve business problems
- Ability to learn new technologies at high level to identify use opportunities
- Experience with tag management systems and data layers
- Experience working with Adobe Target and Adobe Analytics
- Be self-motivated, responsive, professional, and dedicated to customer success
- Fluent in English language and is able to lead client meetings and conversations.
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