Role Description Figma is looking for a Product Marketing Manager to own the audience intelligence and messaging architecture that underpins how we go to market. This is not a role that owns a single product launch. It is the role that makes every launch more coherent, more targeted, and more effective. This person builds the systems: the persona frameworks, the central messaging architecture, the shared vocabulary that Launch PMMs, DG, and sales teams draw from. They operate at the horizontal layer, maintaining the narrative thread that connects Figma's growing portfolio into a single, legible story for each audience we serve. What you'll do at Figma: - Build and maintain a centralized messaging system that serves as the source of truth for launch messaging, campaign language, and sales enablement materials across the product portfolio. - Develop actionable buyer and user personas that go beyond job title, incorporating need state, AI fluency, workflow stage, and purchase context. - Integrate competitive and market intelligence into everything we produce, ensuring GTM teams are always working from current, validated context. - Partner with Launch PMMs to maintain narrative coherence across product pillars without slowing down their execution. - Translate audience and messaging strategy into the language DG and sales need to hit their goals, with a real understanding of the volume they face and the context they need to win. - Establish and run the XFN rhythms (PMM x Product Growth, PMM x DG) that keep audience and messaging context flowing across teams. - Leverage AI tools to accelerate research, build scalable workflows, and prototype frameworks faster. You use them because they make you better, not because someone asked you to. Qualifications - 5+ years in product marketing, with significant time in multi-product or multi-segment B2B SaaS. - Deep experience with persona development rooted in qualitative research and behavioral insight. - Strong XFN skills: you can align stakeholders, influence without authority, and adapt your communication for everyone from DG analyst to CMO. - Experience messaging products that are actively redefining their category. You are comfortable working without a ready-made frame, and you know how to build one that the market can follow. - Genuine empathy for XFN workflows. You think of your internal collaborators as an audience. You meet them in their language, their context, and their constraints, and you do the translation so they do not have to. Requirements - While not required, it is an added plus if you also have: - Proven background in PLG and enterprise dual motion. - Comfort leveraging AI as a core part of your workflow when the problem calls for it. - Track record of scaling an emerging segment program 0 to 1. - Background in building/contributing to a company's brand narrative and category positioning. - Comfort working with usage data or pipeline analytics to validate messaging effectiveness. Benefits - Figma offers equity to employees, as well as a competitive package of additional benefits, including: - Health, dental & vision. - Retirement with company contribution. - Parental leave & reproductive or family planning support. - Mental health & wellness benefits. - Generous PTO. - Company recharge days. - A learning & development stipend. - A work from home stipend. - Cell phone reimbursement. - Sales incentive pay for most sales roles. - An annual bonus plan for eligible non-sales roles.

Role Description A Vitru Educação está em busca de professor(a)-autor(a) para atuar na revisão técnica, validação acadêmica e curadoria conceitual da disciplina MLOPS: DEPLOY E MONITORAMENTO DE MODELOS, do curso Pós-Graduação em Inteligência Artificial para Desenvolvedores, na modalidade pós-graduação EAD. SOBRE A ATIVIDADE: - Curadoria e validação de conteúdo - Revisão técnica de 3 temas (20 a 30 laudas cada) - Análise de atualidade conceitual, linguagem e adequação ao público - Conferência e eventual complementação de referências - Realização de ajustes diretamente no material (não apenas sugestões) - Atividades avaliativas e complementares - Validação de 3 questões de autoestudo por tema - Revisão e validação de 15 questões objetivas por tema - Validação de materiais complementares (1 estudo de caso + 10 questões) - Validação de roteiros e gravação de 3 videoaulas (10 a 15 minutos cada) EMENTA DA DISCIPLINA: Gerenciamento completo do ciclo de vida de modelos de IA, desde treinamento até deployment em produção. Implementação de pipelines automatizados, model serving, monitoramento de data drift e concept drift, e práticas de governança e escalabilidade. Qualifications - Pós-graduação lato ou stricto sensu – Especialização, Mestrado ou Doutorado na área da disciplina* - Familiaridade com Google Docs e/ou Word - Organização, gestão de prazos e clareza na escrita - Experiência prévia na produção de livros ou materiais educacionais será considerada um diferencial Requirements - Pós-Graduação em Inteligência Artificial para Desenvolvedores Benefits - Atividade 100% home office - Acompanhamento especializado durante todas as etapas - Publicações com registro de ISBN - Desenvolvimento de competências autorais digitais - Visibilidade nacional e reconhecimento acadêmico Company Description A Vitru Educação é a maior instituição privada de ensino EAD do Brasil e referência nacional do ensino presencial e Medicina. Juntos como Vitru, Unicesumar e Uniasselvi, nos dedicamos ao desenvolvimento individual e coletivo. Nossa prioridade é o aprendizado, fazemos do conhecimento um estilo de vida!

Role Description As Product Marketing Manager, you will develop, manage, and execute on customer and competitive research, product value propositions and messaging, and go-to-market and sales enablement programs that support new business and customer growth goals. This will involve collaborating cross-functionally with Sales, Product, Customer Success, Marketing, and Commercial Strategy to craft programs and tactics that improve the sales process and buyer experience. You’ll help to drive product marketing strategy across the LRN suite of offerings from ideation through execution, ensuring that the voice of the customer is deeply embedded in all activities. Most importantly, you’ll help execute world-class go-to-market launches and customer growth initiatives that include buyer personas, messaging, and sales training and enablement materials. You will excel in this role if you are organized, decisive, agile, and iterative; and thrive in ambiguity and with autonomy. What you'll do: - Develop and tailor product marketing plans that include country/region-specific targeting, value proposition, key messaging, competitive analysis, ICP targeting, and sales enablement plans that impact revenue growth in North America. - Effectively articulate & communicate the value proposition of LRN solutions to both internal stakeholders and external customers. - Work closely with marketing, product, and in-region sales teams to help drive our go-to-market strategy, positioning, and sales enablement. - Produce enablement collateral including: fact sheets, sales slides, videos, discovery questions, talk points, and emails. - Stay up to date on the external market and competitors: Conduct, synthesize, and produce research reports on competitive intelligence, creating and updating battlecards as necessary. - Own launch execution for key products and identify opportunities to drive product-led growth. - Help define and scope product marketing and related campaign projects, and take ownership of assigned projects, following them through from planning to drafting to review to revision. - Participate in Voice of Customer interviews, analyzing findings, and identifying areas of opportunity across sales, messaging, PR, and marketing collateral. - Evaluate and establish product descriptions, features, value propositions, and differentiators resonate across different channels with our ICP. - Drive adoption of marketing and sales collateral. - Help improve the organization and delivery of existing marketing collateral, reduce redundancy, eliminate outdated or unnecessary information, and improve overall product-related content experience. - Develop case studies in collaboration with clients to highlight client success stories, showcasing the impact of LRN solutions. - Lead the writing and submission of award applications that spotlight LRN’s innovation and leadership in the ethics & compliance and technology space. Qualifications - 5-7 years of product marketing experience at a B2B SaaS organization. - Bachelor’s degree in marketing, business, communications, or a related field preferred. - Proven experience conducting competitive landscape and customer research. - Strong copywriting skills with the ability to distill complex ideas into clear, compelling messaging. - Excellent written and verbal communication skills. - Experience working directly with external clients, including co-developing marketing assets, case studies, and award submissions. - Experience with marketing tools (e.g., HubSpot, Salesforce, Pendo, and Parmonic). - Demonstrated ability to collaborate cross-functionally across product, sales, customer success, and marketing teams. - Enthusiastic team player with a proactive, flexible, and can-do attitude. - Relentless curiosity and a knack for understanding people and what drives them. - Self-starter with sound judgment, strong prioritization skills, and the ability to manage multiple projects simultaneously. - Comfortable navigating ambiguity and contributing to solutions in undefined or evolving areas. Benefits - Flexible PTO plus US public holidays. - Excellent healthcare plan including eye & dental care. - Excellent 401K with employer match. - Life Insurance, Short term and long term disability benefits. - Health & Wellness reimbursements. - Health Saving & Flexible spending account.

Senior Product Marketing Manager Location: Remote - US Department: Growth Employment Type Full time Job Description: About Mento Mento is a performance coaching platform on a mission to increase human potential at global scale and help people — and companies — grow. We believe coaching is one of the most powerful ways to unlock meaningful professional growth. We also believe the future of coaching is human + AI: deeply human where trust, judgment, and connection matter most, and intelligently augmented where technology can make coaching more measurable, actionable, and scalable. Mento pairs leaders with top operators in their field for 1:1 coaching and mentorship, supported by Moments, our AI intelligence layer that turns coaching into real-time insight. Our customers include Anthropic, OpenAI, Vercel, 1Password, Brex, Whatnot, Gusto, and Hims & Hers. We’re backed by leading investors including Slow Ventures, M13, and Twelve Below. About the Role We’re looking for a Product Marketing Manager to own the product narrative, launch strategy, and adoption motion for Mento’s AI-powered coaching platform. This is a hands-on, high-impact PMM role at an early-stage company. You’ll shape how we explain what we’re building, why it matters, and how customers get value from it — across two connected audiences: the HR and L&D leaders who buy coaching solutions, and the coaches and members who experience Mento every day. You’ll work closely with Product, Sales, Customer Success, Coaching, Design, and Growth to bring new capabilities to market, equip customer-facing teams, translate customer insight into sharper positioning, and help customers understand the value of human coaching enhanced by AI. The ideal candidate is a strategic storyteller, strong operator, and customer-obsessed product marketer who can create structure in ambiguity, write with clarity and taste, and move fluidly between strategy and execution. What You’ll Do - Own Mento’s product narrative. Define positioning and messaging for Mento’s AI-powered coaching platform in a way that connects our coaching philosophy, AI capabilities, customer outcomes, and market differentiation. Help shape how Mento talks about AI externally with nuance, clarity, and conviction. You can help customers understand that nuance in a way that feels ambitious, credible, and clear. - Lead launches that drive enduring engagement. Own launch planning for new product capabilities from strategy through execution, including messaging, internal readiness, customer education, external communications, enablement, and post-launch engagement that drive understanding, engagement, and usage. - Turn coaching expertise into compelling product stories. Partner closely with Coaching to translate Mento’s methodology, member experience, and customer outcomes into use cases, proof points, customer-facing materials, and narratives that help buyers and users understand what makes Mento different. - Equip customer-facing teams. Create the decks, talk tracks, one-pagers, FAQs, objection handling, demo narratives, competitive positioning, and enablement materials that help Sales, Customer Success, Account Management, and Coaching explain the product clearly and commercially to our end users. - Drive adoption and expansion. Connect product magic to help customers, coaches, and members get more value from Mento over time. Create use-case guides, ROI narratives, lifecycle messaging, customer proof, and “why now” stories that support engagement, renewal, and expansion. - Bring customer and market insight into GTM and Product strategy. Synthesize customer conversations, field feedback, usage data, win/loss insights, and competitive signals to refine positioning, identify adoption barriers, influence roadmap conversations, and sharpen go-to-market and product strategy. - Partner with Growth on content and campaigns. Set the audience, narrative, and strategic direction for product-related content and campaigns. Own the core messaging and source material — including product narratives, launch messaging, customer stories, and use-case content — and partner with Growth to bring those ideas to life across landing pages, campaigns, webinars, customer communications, and other channels. - Build repeatable AI-first PMM systems. Create the operating rhythms, templates, and processes that help Mento launch, learn, and communicate more effectively as we scale. Who You Are - You have strong B2B product marketing experience in fast-moving environments . You have 6–9 years of product marketing experience, ideally in B2B software, SaaS, HR tech, L&D, coaching, employee experience, or another complex category. You’ve led launches, built messaging from scratch, supported sales-led GTM motions, and operated independently and quickly across strategy and execution. - You’re a strong storyteller and clear writer with strong product intuition. You can turn complex product capabilities, coaching methodology, buyer needs, and AI concepts into messaging that is simple, credible, and compelling. You know how to adapt a story for different audiences without losing the core narrative. - You drive launch and adoption through continuous iteration. You have a demonstrated track record of of working cross-functionally and externally - You’re customer-obsessed and data-informed. You use qualitative and quantitative insight to make better decisions. You want to understand how customers think, where they get stuck, what helps them see value, and how product marketing can improve the full customer journey. - You’re highly cross-functional . You enjoy working cross-functionally, and across leadership levels. You can drive alignment without a perfect process and are comfortable staying close to the details in a fast-moving environment. - You’re thoughtful about AI and have an integrated practice. You’re excited about what AI makes possible, but grounded about where human judgment, trust, and connection remain irreplaceable, both in your own PMM practice and in your storytelling. - You care about coaching and human development. Experience in HR tech, L&D, coaching, people development, or employee experience is a plus. More importantly, you’re curious about what makes coaching transformational and can translate that into product narratives that resonate with both buyers and users. - You’re comfortable operating at an early-stage company You can navigate ambiguity, manage up effectively, ask for support, move quickly, and build the systems you need as you go. You’re excited to work closely with our Co-CEO, and you excel at being both a strategist and an executor. Why Join Mento This is an opportunity to join an early-stage, mission-driven company as a senior product marketer with direct influence over how we tell our story, launch new capabilities, help customers get more value, and shape the future of coaching. You’ll work alongside coaches, product builders, and revenue leaders who care deeply about helping people grow at work, and about building a company with trust, respect, curiosity, and care. At Mento, we believe AI is transforming not only the tools we use, but how people collaborate, learn, and build together. Every team member is growing into a builder, cross-functional collaboration is central to how we work, and continuous learning is foundational to our culture. We’re remote-first and believe in flexibility and autonomy. As long as you’re doing great work and staying connected with your teammates, you can work from anywhere. We strongly believe diversity of experience, perspective, and background leads to a better environment for our team and a better product for our users. If you’re excited to build products that help people thrive at work, we’d love to meet you. Benefits - Fully remote, with bi-annual team offsites - Competitive salary and equity - Medical, dental, vision, and 401k - Unlimited vacation - Access to your own Mento coach - $500 home office stipend