The University of Washington is a renowned public research university with a main campus located just minutes from downtown Seattle, and additional locations in
Social Media Specialist
Location
Washington
Posted
16 days ago
Salary
$80.2K - $82.5K / year
Seniority
Entry Level
Job Description
Social Media Specialist
University of Washington
Title: Social Media Specialist - UW Medicine Strategic Communications Location: South Lake Union Full time Seattle job requisition id REQ-0000131634 Job Description: Job Description UW Medicine Strategic Communications has an outstanding opportunity for a Social Media Specialist who will focus primarily on crafting compelling, brand-aligned copy and narrative content for UW Medicine’s social channels, including UW Medical Center, Harborview Medical Center and the UW School of Medicine. At UW Medicine, our mission is to improve the health of all people through excellence in clinical, research and education and training programs. As the only comprehensive clinical, research and learning health system in the five-state WWAMI (Washington, Wyoming, Alaska, Montana, Idaho) region, UW Medicine provides the most up-to-date care for each individual patient, leads one of the world’s largest and most comprehensive medical research programs, and provides innovative learning programs for students, trainees and clinicians in health professions. UW Medicine’s Strategic Communications team plays a critical role in advancing the organization’s mission to improve the health of all people by delivering clear, timely, and effective communications to internal and external audiences. The team’s work spans media relations, internal and executive communications, hospital communications, crisis communications, social media engagement and enterprise-wide digital platforms, ensuring our messaging remains closely aligned with leadership priorities and institutional strategy. UW Medicine includes UW Medical Center and Harborview Medical Center, nationally recognized hospitals that serve distinct and diverse patient populations. Harborview Medical Center is a comprehensive healthcare facility made up of approximately 7,000 staff members and clinicians dedicated to providing specialized care for a broad spectrum of patients from throughout the Pacic Northwest, including the most vulnerable residents of King County. Harborview is the only designated Level I adult and pediatric trauma and verified burn center in the state. Patients given priority for care include the non-English speaking poor; the uninsured or underinsured, victims of domestic violence or sexual assault; people incarcerated in King County's jails; people with mental illness or substance abuse problems, particularly those treated involuntarily; people with sexually transmitted diseases; and those who require specialized emergency, trauma or burn care. Harborview recognizes that delivering quality healthcare is enhanced by a strong commitment to teaching, community service and research. UW Medical Center is one of the world’s foremost academic health centers. It is ranked among the nation’s top hospitals with campuses at Montlake and Northwest, and is a global leader in complex medical care, pioneering research, and specialized treatment. UW Medical Center has around 11,000 staff members and clinicians across two campuses, who deliver exceptional, multidisciplinary care to a vast array of patients who come here from across the globe. The Montlake Campus is located adjacent to the University of Washington and the School of Medicine. The Northwest campus is located north of Seattle. Every day, dedicated and compassionate UW Medical Center team members bring excellence and commitment to the care of patients and their families. Social media content for these hospitals must reflect their unique roles, audiences, and responsibilities while remaining aligned with UW Medicine’s brand and values. This role emphasizes creating engaging, clear and conversational content to promote the UW Medicine brand, highlight patient and provider stories, and explain programs, studies and initiatives in a relatable way. While writing is the primary focus, this individual will also create visual assets, manage publishing, monitor accounts, and engage directly with audiences, ensuring flexibility and coverage when needed. The successful candidate will have a passion for social media that combines creativity with analytics to maximize audience engagement. This position is responsible for implementing social media strategy, creating high-quality content, monitoring analytics, and increasing brand awareness, engagement and audience growth while following social media best practices. The candidate must have a proven ability to creatively solve problems and collaborate with multiple stakeholders. Exceptional attention to detail is required, along with a commitment to writing excellence, to produce clear, accurate and error-free copy with sound judgment. The ability to write in a conversational voice while maintaining the UW Medicine brand integrity and upholding the credibility and professionalism of an academic medical institution is essential. Meeting the content demands and expectations of multiple internal clients while navigating the unique social media challenges of a large health system requires experience, empathy and sound judgment. This role supports UW Medicine’s mission to improve the health of all people and requires an understanding of the importance of health equity, community trust and responsible communication in a clinical and research environment. Content creation for UW Medical Center and Harborview Medical Center requires an understanding of their distinct missions, patient populations, and community responsibilities, and the ability to tailor messaging appropriately while maintaining UW Medicine brand alignment. Competing priorities require the ability to manage short- and long-term assignments in a way that achieves results and meets deadlines. This position also requires the ability to write clearly and thoughtfully for diverse audiences, using language that is inclusive, accessible and respectful. UW Medicine uses social media to educate and inform the public and share the stories of our patients, faculty, students and staff. It captures the humanity behind our organization and connects with our community in ways not possible in many other types of media. This position is critical to the reputation of UW Medicine. DUTIES AND RESPONSIBILITIES Copywriting and Narrative Development – 50% - Write posts and captions for various platforms using a tone that balances warmth, professionalism and accessibility - Develop story-driven features highlighting patients, providers, research, programs and community events - Adapt messaging to fit the strengths and requirements of each channel Social Media Engagement – 25% - Monitor channels, respond to comments/messages and escalate inquiries as appropriate to increase brand loyalty and positive sentiment - Grow social media channels including Facebook, LinkedIn, YouTube and Instagram Editorial Calendar Coordination and Publishing – 10% - Communicate with other teams for updates, campaigns and events to ensure story ideas are captured and scheduled - Schedule and publish posts via social media management tools such as Facebook Business, Sprout Social, or platform-native schedulers Content Design Support – 10% - Use Canva or similar tools to create supporting visuals for posts - Prepare images, videos, or graphics for publishing - Capture photos and short videos at events or hospitals - Edit basic images or videos for social use Analytics and Reporting – 5% - Review analytics and provide insights and suggestions for future campaigns and content MINIMUM REQUIREMENTS - Bachelor’s degree in communications, marketing, journalism, English or related field - Minimum of two years of professional social media experience, with demonstrated knowledge of current digital content best practices and experience creating content for social platforms Additional Requirements. - Exceptional writing skills with a proven ability to communicate to diverse audiences across platforms - Strong proofreading and editing skills with keen attention to detail - Demonstration of sound judgement and decision-making - Experience planning, scheduling, publishing and managing social media content - Understanding of social media analytics, including experience in measuring performance, testing content, learning from insights, and iterating to optimize results - Working knowledge of basic design, videography and photography principles for social media - Proven organizational and time-management skills, with the ability to work independently, prioritize across multiple projects and adapt to shifting deadlines and needs - Ability to build effective, collaborative working relationships both independently and as part of cross-functional project teams - Strong customer service and community management skills with the ability to monitor and engage with audiences in a professional and timely manner - Ability to meet deadlines while managing multiple, competing priorities DESIRED QUALIFICATIONS - Photography and video production experience for social platforms - Proficiency in photo and video editing tools - Working knowledge of Adobe Creative Suite (including Premiere, Illustrator and Photoshop) and Canva - Experience with social media management and publishing platforms such as Sprout Social - Familiarity with the AP Stylebook and best practices for digital writing - Experience in healthcare communications - Experience working within an academic or higher education institution - Experience supporting social media during crisis or high-risk communications WORKING CONDITIONS - Hybrid – Approximately one day per month at South Lake Union office (with the option for more days in-office as desired) plus additional required meetings or other events at the manager’s discretion - The position will travel to various locations to gather information and assist with activities as needed - The position maintains regular office hours Monday through Friday and regular evening and weekends to monitor social media and participate in special events - This is an essential position, meaning the individual is required to report to work when the University is under suspended operations due to inclement weather, etc. Compensation, Benefits and Position Details Pay Range Minimum: $80,172.00 annual Pay Range Maximum: $82,548.00 annual Other Compensation: Benefits: Shift: First Shift (United States of America) Temporary or Regular? This is a regular position FTE (Full-Time Equivalent): 100.00% Union/Bargaining Unit: Not Applicable About the UW Working at the University of Washington provides a unique opportunity to change lives – on our campuses, in our state and around the world. UW employees bring their boundless energy, creative problem-solving skills and dedication to building stronger minds and a healthier world. In return, they enjoy outstanding benefits, opportunities for professional growth and the chance to work in an environment known for its diversity, intellectual excitement, artistic pursuits and natural beauty. Our Commitment The University of Washington is committed to fostering an inclusive, respectful and welcoming community for all. As an equal opportunity employer, the University considers applicants for employment without regard to race, color, creed, religion, national origin, citizenship, sex, pregnancy, age, marital status, sexual orientation, gender identity or expression, genetic information, disability, Applicants considered for this position will be required to disclose if they are the subject of any substantiated findings or current investigations related to sexual misconduct at their current employment and past employment. Disclosure is required under Washington state law.
Related Guides
Related Categories
Related Job Pages
More Social Media Manager Jobs
Paid Media Specialist, Social
Launch PotatoLaunch Potato is on a mission to build and scale digital brands by solving complex problems in product development, engineering, data science, creative, and mor
Role Description Ready to level up your media buying career with a world-class US company—all from the comfort of your home? This is your chance to grow into a Media Buying expert, managing large-scale budgets and driving real results for top advertisers. No prior native experience? No problem. We’ll guide you with mentorship, data-driven strategies, and hands-on training across platforms like Taboola and Outbrain. At Launch Potato, you'll collaborate with a diverse, high-performing team across the Americas, gaining global experience in one of the most exciting spaces in digital media: Finance and Money Management. If you’re looking for a role where you’re trusted, supported, and set up to thrive, this is it. Qualifications - 3+ years of media buying experience, with a focus on performance-driven results across social and native ad campaigns Requirements - Hands-on experience running social or native ad campaigns across platforms like Meta, TikTok, Pinterest, Taboola, Outbrain - Proven ability to monitor and optimize campaign performance using data - Strong attention to detail with a focus on executional excellence and task management - Ability to collaborate across functions and communicate clearly in a remote work environment - Display an attitude of positivity and willingness to embrace change, not getting discouraged when business or cross-functional needs change - Passion for performance marketing and a desire to grow within the Make Money/Manage Money vertical of our largest brand, FinanceBuzz - ***This role will require occasional campaign monitoring after hours or on weekends, as needed. Company Description Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. Your Role Support the success and growth of our Make Money/Manage Money native and social media campaigns by executing campaign builds, monitoring performance, and assisting in optimizations that help scale winning strategies. Outcomes - Execute and manage social and native ad campaigns across platforms such as Meta and Taboola - Monitor daily performance metrics and implement optimizations to creative, bids, and placements - Partner with senior media buyers to launch new campaigns and expand existing ones while supporting strategic growth - Facilitate creative testing by assisting with copy iteration, image/video swaps, and tracking results - Conduct competitor research and performance audits to surface new testing opportunities - Collaborate with the Content and Paid Media teams to ensure seamless campaign setup and timely asset delivery - Maintain campaign documentation and update performance trackers regularly to support team throughput Competencies - Execution-Oriented: Manages deliverables independently and consistently follows through on tasks that enable campaign momentum and growth. - Detail-Driven: Demonstrates accuracy in reporting, campaign QA, and implementation of optimizations. - Organized and Fast-Learning: You prioritize competing tasks effectively and quickly pick up on new trends or approaches to optimize your campaigns. - Analytical Thinker: Understand key ad metrics and translate data into actionable strategies that improve funnel performance. - Collaborative: Works effectively across team lines with buyers, content creators, and analysts to move campaigns forward. - Curious & Analytical: Asks the right questions, seeks to understand performance drivers, and uses data to guide recommendations. - Proactive Communicator: Provides regular updates, flags issues early, and clearly communicates changes or learnings to stakeholders. - Coachability: Open to feedback, quickly applies learnings, and demonstrates a strong desire to grow into a more strategic buyer. Want to accelerate your career? Apply now! Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Paid Media Specialist
Launch PotatoLaunch Potato is on a mission to build and scale digital brands by solving complex problems in product development, engineering, data science, creative, and mor
Role Description Ready to level up your media buying career with a world-class US company—all from the comfort of your home? This is your chance to grow into a Media Buying expert, managing large-scale budgets and driving real results for top advertisers. No prior native experience? No problem. We’ll guide you with mentorship, data-driven strategies, and hands-on training across platforms like Taboola and Outbrain. At Launch Potato, you'll collaborate with a diverse, high-performing team across the Americas, gaining global experience in one of the most exciting spaces in digital media: Finance and Money Management. If you’re looking for a role where you’re trusted, supported, and set up to thrive, this is it. Qualifications - Hands-on experience running social or native ad campaigns across platforms like Meta, TikTok, Pinterest, Taboola, Outbrain - Proven ability to monitor and optimize campaign performance using data - Strong attention to detail with a focus on executional excellence and task management - Ability to collaborate across functions and communicate clearly in a remote work environment - Display an attitude of positivity and willingness to embrace change - Passion for performance marketing and a desire to grow within the Make Money/Manage Money vertical of our largest brand, FinanceBuzz Requirements - 3+ years of media buying experience, with a focus on performance-driven results across social and native ad campaigns Outcomes - Execute and manage social and native ad campaigns across platforms such as Meta and Taboola - Monitor daily performance metrics and implement optimizations to creative, bids, and placements - Partner with senior media buyers to launch new campaigns and expand existing ones while supporting strategic growth - Facilitate creative testing by assisting with copy iteration, image/video swaps, and tracking results - Conduct competitor research and performance audits to surface new testing opportunities - Collaborate with the Content and Paid Media teams to ensure seamless campaign setup and timely asset delivery - Maintain campaign documentation and update performance trackers regularly to support team throughput Competencies - Execution-Oriented: Manages deliverables independently and consistently follows through on tasks that enable campaign momentum and growth. - Detail-Driven: Demonstrates accuracy in reporting, campaign QA, and implementation of optimizations. - Organized and Fast-Learning: Prioritizes competing tasks effectively and quickly picks up on new trends or approaches to optimize campaigns. - Analytical Thinker: Understands key ad metrics and translates data into actionable strategies that improve funnel performance. - Collaborative: Works effectively across team lines with buyers, content creators, and analysts to move campaigns forward. - Curious & Analytical: Asks the right questions, seeks to understand performance drivers, and uses data to guide recommendations. - Proactive Communicator: Provides regular updates, flags issues early, and clearly communicates changes or learnings to stakeholders. - Coachability: Open to feedback, quickly applies learnings, and demonstrates a strong desire to grow into a more strategic buyer. Company Description Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Paid Media Manager
Launch PotatoLaunch Potato is on a mission to build and scale digital brands by solving complex problems in product development, engineering, data science, creative, and mor
Role Description Ready to level up your media buying career with a world-class US company—all from the comfort of your home? This is your chance to grow into a Media Buying expert, managing large-scale budgets and driving real results for top advertisers. No prior native experience? No problem. We’ll guide you with mentorship, data-driven strategies, and hands-on training across platforms like Taboola and Outbrain. At Launch Potato, you'll collaborate with a diverse, high-performing team across the Americas, gaining global experience in one of the most exciting spaces in digital media: Finance and Money Management. If you’re looking for a role where you’re trusted, supported, and set up to thrive, this is it. Qualifications - Hands-on experience running social or native ad campaigns across platforms like Meta, TikTok, Pinterest, Taboola, Outbrain - Proven ability to monitor and optimize campaign performance using data - Strong attention to detail with a focus on executional excellence and task management - Ability to collaborate across functions and communicate clearly in a remote work environment - Display an attitude of positivity and willingness to embrace change - Passion for performance marketing and a desire to grow within the Make Money/Manage Money vertical of our largest brand, FinanceBuzz - 3+ years of media buying experience, with a focus on performance-driven results across social and native ad campaigns Requirements - Execute and manage social and native ad campaigns across platforms such as Meta and Taboola - Monitor daily performance metrics and implement optimizations to creative, bids, and placements - Partner with senior media buyers to launch new campaigns and expand existing ones while supporting strategic growth - Facilitate creative testing by assisting with copy iteration, image/video swaps, and tracking results - Conduct competitor research and performance audits to surface new testing opportunities - Collaborate with the Content and Paid Media teams to ensure seamless campaign setup and timely asset delivery - Maintain campaign documentation and update performance trackers regularly to support team throughput Benefits - This role will require occasional campaign monitoring after hours or on weekends, as needed. Competencies - Execution-Oriented: Manages deliverables independently and consistently follows through on tasks that enable campaign momentum and growth. - Detail-Driven: Demonstrates accuracy in reporting, campaign QA, and implementation of optimizations. - Organized and Fast-Learning: Prioritizes competing tasks effectively and quickly picks up on new trends or approaches to optimize campaigns. - Analytical Thinker: Understands key ad metrics and translates data into actionable strategies that improve funnel performance. - Collaborative: Works effectively across team lines with buyers, content creators, and analysts to move campaigns forward. - Curious & Analytical: Asks the right questions, seeks to understand performance drivers, and uses data to guide recommendations. - Proactive Communicator: Provides regular updates, flags issues early, and clearly communicates changes or learnings to stakeholders. - Coachability: Open to feedback, quickly applies learnings, and demonstrates a strong desire to grow into a more strategic buyer.
Director, Social Media
National Multiple Sclerosis SocietyFounded in 1946, the National Multiple Sclerosis Society is a network of 50 state chapters seeking to rid the world of multiple sclerosis through treatments and
• Serve as the Society’s social media subject matter expert • Develop, implement, and optimize a comprehensive and integrated social media strategy that is aligned with organizational objectives and defines key performance indicators (KPIs) • Create and lead execution of campaign strategies and plans designed to grow the Society’s followers across key platforms, increase engagement, fundraising, and/or other KPIs and measures related to Society social media channel goals • Oversee the creation and execution of social media content calendars to ensure the inclusive coverage of all relevant aspects of our work • Lead the research, strategy and execution of expansion into new social media platforms • Lead a team of social media professionals and oversee management of social media accounts, including content creation and community engagement • Ensure content across all social media channels has consistency of brand, voice, and messaging and follows the Society’s brand, language, and style guide • Ensure storytelling, impact narratives, and calls-to-action are audience-centric and conversion-optimized • Partner with interdepartmental, cross-functional, and external agency stakeholders to align social media program with acquisition and conversion strategies as well as operational plans and multi-channel marketing plans • Define measures of success and use data and analytics tools to lead monitoring, track performance, and oversee reporting of campaigns and KPIs, including audience growth, engagement, event registrations, revenue, and other KPIs, like conversion rates and return on ad spend (ROAS) for boosted social media posts • Use data-driven insights and available audience-intelligence to optimize strategies, plans, tactics, and outcomes on an ongoing basis and in real-time to make mid-campaign adjustments to maximize impact • Provide regular report-outs to marcomms leadership on social media performance and present to other Society leaders as needed to help inform decision-making with a specific focus on monitoring sentiment and brand conversations across social media platforms • Stay informed about the latest social media trends, algorithm updates, and platform developments and evolve the Society’s efforts as appropriate • Manage strategy, execution, reporting, budget, and invoicing for boosted social media posts • Manage and mentor the social media team by providing guidance, feedback, and support as well as lead professional development and performance management for all team members.
