Role Description Ready to level up your media buying career with a world-class US company—all from the comfort of your home? This is your chance to grow into a Media Buying expert, managing large-scale budgets and driving real results for top advertisers. No prior native experience? No problem. We’ll guide you with mentorship, data-driven strategies, and hands-on training across platforms like Taboola and Outbrain. At Launch Potato, you'll collaborate with a diverse, high-performing team across the Americas, gaining global experience in one of the most exciting spaces in digital media: Finance and Money Management. If you’re looking for a role where you’re trusted, supported, and set up to thrive, this is it. Qualifications - Hands-on experience running social or native ad campaigns across platforms like Meta, TikTok, Pinterest, Taboola, Outbrain - Proven ability to monitor and optimize campaign performance using data - Strong attention to detail with a focus on executional excellence and task management - Ability to collaborate across functions and communicate clearly in a remote work environment - Display an attitude of positivity and willingness to embrace change - Passion for performance marketing and a desire to grow within the Make Money/Manage Money vertical of our largest brand, FinanceBuzz Requirements - 3+ years of media buying experience, with a focus on performance-driven results across social and native ad campaigns Outcomes - Execute and manage social and native ad campaigns across platforms such as Meta and Taboola - Monitor daily performance metrics and implement optimizations to creative, bids, and placements - Partner with senior media buyers to launch new campaigns and expand existing ones while supporting strategic growth - Facilitate creative testing by assisting with copy iteration, image/video swaps, and tracking results - Conduct competitor research and performance audits to surface new testing opportunities - Collaborate with the Content and Paid Media teams to ensure seamless campaign setup and timely asset delivery - Maintain campaign documentation and update performance trackers regularly to support team throughput Competencies - Execution-Oriented: Manages deliverables independently and consistently follows through on tasks that enable campaign momentum and growth. - Detail-Driven: Demonstrates accuracy in reporting, campaign QA, and implementation of optimizations. - Organized and Fast-Learning: Prioritizes competing tasks effectively and quickly picks up on new trends or approaches to optimize campaigns. - Analytical Thinker: Understands key ad metrics and translates data into actionable strategies that improve funnel performance. - Collaborative: Works effectively across team lines with buyers, content creators, and analysts to move campaigns forward. - Curious & Analytical: Asks the right questions, seeks to understand performance drivers, and uses data to guide recommendations. - Proactive Communicator: Provides regular updates, flags issues early, and clearly communicates changes or learnings to stakeholders. - Coachability: Open to feedback, quickly applies learnings, and demonstrates a strong desire to grow into a more strategic buyer. Company Description Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Role Description Ready to level up your media buying career with a world-class US company—all from the comfort of your home? This is your chance to grow into a Media Buying expert, managing large-scale budgets and driving real results for top advertisers. No prior native experience? No problem. We’ll guide you with mentorship, data-driven strategies, and hands-on training across platforms like Taboola and Outbrain. At Launch Potato, you'll collaborate with a diverse, high-performing team across the Americas, gaining global experience in one of the most exciting spaces in digital media: Finance and Money Management. If you’re looking for a role where you’re trusted, supported, and set up to thrive, this is it. Qualifications - Hands-on experience running social or native ad campaigns across platforms like Meta, TikTok, Pinterest, Taboola, Outbrain - Proven ability to monitor and optimize campaign performance using data - Strong attention to detail with a focus on executional excellence and task management - Ability to collaborate across functions and communicate clearly in a remote work environment - Display an attitude of positivity and willingness to embrace change - Passion for performance marketing and a desire to grow within the Make Money/Manage Money vertical of our largest brand, FinanceBuzz - 3+ years of media buying experience, with a focus on performance-driven results across social and native ad campaigns Requirements - Execute and manage social and native ad campaigns across platforms such as Meta and Taboola - Monitor daily performance metrics and implement optimizations to creative, bids, and placements - Partner with senior media buyers to launch new campaigns and expand existing ones while supporting strategic growth - Facilitate creative testing by assisting with copy iteration, image/video swaps, and tracking results - Conduct competitor research and performance audits to surface new testing opportunities - Collaborate with the Content and Paid Media teams to ensure seamless campaign setup and timely asset delivery - Maintain campaign documentation and update performance trackers regularly to support team throughput Benefits - This role will require occasional campaign monitoring after hours or on weekends, as needed. Competencies - Execution-Oriented: Manages deliverables independently and consistently follows through on tasks that enable campaign momentum and growth. - Detail-Driven: Demonstrates accuracy in reporting, campaign QA, and implementation of optimizations. - Organized and Fast-Learning: Prioritizes competing tasks effectively and quickly picks up on new trends or approaches to optimize campaigns. - Analytical Thinker: Understands key ad metrics and translates data into actionable strategies that improve funnel performance. - Collaborative: Works effectively across team lines with buyers, content creators, and analysts to move campaigns forward. - Curious & Analytical: Asks the right questions, seeks to understand performance drivers, and uses data to guide recommendations. - Proactive Communicator: Provides regular updates, flags issues early, and clearly communicates changes or learnings to stakeholders. - Coachability: Open to feedback, quickly applies learnings, and demonstrates a strong desire to grow into a more strategic buyer.

• Serve as the Society’s social media subject matter expert • Develop, implement, and optimize a comprehensive and integrated social media strategy that is aligned with organizational objectives and defines key performance indicators (KPIs) • Create and lead execution of campaign strategies and plans designed to grow the Society’s followers across key platforms, increase engagement, fundraising, and/or other KPIs and measures related to Society social media channel goals • Oversee the creation and execution of social media content calendars to ensure the inclusive coverage of all relevant aspects of our work • Lead the research, strategy and execution of expansion into new social media platforms • Lead a team of social media professionals and oversee management of social media accounts, including content creation and community engagement • Ensure content across all social media channels has consistency of brand, voice, and messaging and follows the Society’s brand, language, and style guide • Ensure storytelling, impact narratives, and calls-to-action are audience-centric and conversion-optimized • Partner with interdepartmental, cross-functional, and external agency stakeholders to align social media program with acquisition and conversion strategies as well as operational plans and multi-channel marketing plans • Define measures of success and use data and analytics tools to lead monitoring, track performance, and oversee reporting of campaigns and KPIs, including audience growth, engagement, event registrations, revenue, and other KPIs, like conversion rates and return on ad spend (ROAS) for boosted social media posts • Use data-driven insights and available audience-intelligence to optimize strategies, plans, tactics, and outcomes on an ongoing basis and in real-time to make mid-campaign adjustments to maximize impact • Provide regular report-outs to marcomms leadership on social media performance and present to other Society leaders as needed to help inform decision-making with a specific focus on monitoring sentiment and brand conversations across social media platforms • Stay informed about the latest social media trends, algorithm updates, and platform developments and evolve the Society’s efforts as appropriate • Manage strategy, execution, reporting, budget, and invoicing for boosted social media posts • Manage and mentor the social media team by providing guidance, feedback, and support as well as lead professional development and performance management for all team members.

Role Description The Paid Media Lead is responsible for owning and scaling Cart.com’s paid media strategy across key digital channels to drive measurable business outcomes, including pipeline, revenue, and customer acquisition efficiency. This role combines hands-on campaign execution with strategic leadership, ensuring paid media efforts are aligned with broader go-to-market objectives. - Own paid media strategy and execution across channels including Google Ads, Meta, LinkedIn, and other relevant platforms. - Translate business goals into channel strategies, including budget allocation, targeting, and campaign structure. - Launch, manage, and optimize campaigns to improve key performance metrics (e.g., CAC, ROAS, CPA, pipeline contribution). - Develop and execute a structured testing roadmap across creative, audience targeting, bidding strategies, and landing pages. - Monitor performance, analyze data, and deliver actionable insights through recurring reporting and dashboards. - Manage budget pacing, forecasting, and allocation to maximize efficiency and return on investment. - Partner with Creative and Web teams to improve ad performance and conversion rates through effective messaging and landing page optimization. - Ensure tracking accuracy, pixel implementation, and UTM governance in collaboration with Marketing Operations and Analytics teams. - Stay current on platform updates, industry trends, and emerging opportunities in paid media. - Mentor junior team members or manage agency partners, ensuring high standards of execution and accountability. Qualifications - A data-driven marketer with strong analytical and problem-solving skills. - A proactive owner who thrives in a fast-paced, performance-oriented environment. - A collaborative partner who works effectively across creative, technical, and business teams. - A curious, test-and-learn operator who continuously seeks optimization opportunities. - A clear communicator who can translate data into insights and recommendations. Requirements - 5+ years of experience in paid media, performance marketing, or digital marketing roles. - Proven success managing and optimizing campaigns across major ad platforms (Google Ads, Meta, LinkedIn, etc.). - Demonstrated ability to manage budgets and deliver results against KPIs such as CAC, ROAS, CPA, or pipeline. - Experience with analytics tools (e.g., GA4) and campaign tracking methodologies (UTMs, pixels, tagging). - Strong understanding of campaign structure, audience strategy, and conversion optimization principles. - Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience). Nice to Haves - Experience with programmatic, YouTube, or emerging paid channels. - Familiarity with A/B testing frameworks and incrementality testing. - Exposure to marketing automation, CRM systems, or attribution tools. - Experience in high-growth or data-driven marketing environments.