Role Description An independent, take-charge professional is responsible for developing, coordinating, and executing marketing strategies across an assigned portfolio. Must meet tight deadlines with little supervision and be willing to work occasional evenings and weekends. The Regional Marketing Manager should have a passion for helping the assigned portfolio increase its relevance in today’s increasingly digital world, provide outstanding customer service, be an enthusiastic professional, and build relationships with all properties, vendors, and partners. The position is responsible for managing each entity's marketing budgets and associated revenue. This position can be remote, hybrid, or in Ocean City, MD. Qualifications - Entrepreneurial mindset with strong communication skills, both written and verbal. - Strong understanding of Google Analytics, social media, and Email Marketing. - Strong project management skills; able to work independently on multiple assignments while maintaining high-quality results; deadline- and detail-oriented. - Able to work collaboratively with a team and independently without supervision. - Strong creative vision, with an understanding of business objectives and budgeting. - Positive, can-do attitude; flexibility, adaptability, and business acumen. - Basic understanding of graphic design. Salesforce Marketing Cloud knowledge a plus. - Hospitality experience is a plus. Requirements - Regional Marketer over the assigned portfolio, their region, guests, and amenities. - Responsible for the creation and management of the portfolio strategic marketing playbook, marketing budget, and associated key performance indicators. - Responsible for all marketing request forms generated from the portfolio and providing timely feedback and assignment updates. - Creates an open, dynamic dialogue between operations and marketing to effectively communicate all marketing requests and needs. - Strategically advises on which marketing channels would best deliver results, including making spend-per-channel recommendations. - Oversees all marketing channels per assigned region of properties - email, digital, social, PR, blog content topics, photo/video shoots, graphic design, etc. and provides month-over-month analytics and ROI report. - Responsible for the creation, design, and execution of all marketing materials associated with the assigned portfolio. - Supports execution of brand initiatives and strategies; thinks creatively and outside the box to initiate fresh, compelling, and creative concepts. - Abides by brand standards in the development of all campaigns and materials. - Provides direction, content, and approvals for social media to outsourced marketing partners on a complete monthly calendar basis. - Ability to create ads and/or provide instructions for rectifying monthly social ad spending to outsourced vendors. - Responsible for curation and management of on-property photo/video needs, including shot list creation, channel specifications, and coordination of scheduling for any vendor stays/needs while on-site. - Research geographic and demographic information of the assigned portfolio and create plans for new tactics and media buys. - Identifies and contributes best practices, new technologies, and initiatives to the overall marketing team. - Visit each assigned property 1x/a year. - Performs other duties as assigned. - Provides regular and reliable attendance. Benefits - Full-time roles are eligible for Health benefits, 401K, and property discounts. Company Description Blue Water Hospitality is a growing organization that is always looking for enthusiastic team members to join its journey! Since its establishment in 2002, Blue Water has rapidly become a leader in the hospitality industry. We invest, develop, and manage RV resorts, campgrounds, hotels, and attractions. We have a range of accommodations, from cozy campsites to water parks to lavish hotel suites, and we pride ourselves on creating exceptional guest experiences.

Role Description The SVP of Marketing is responsible for leading the overall marketing strategy for a high-growth fitness organization with a strong emphasis on lead generation, brand awareness, digital marketing, and social media presence. This leader will drive "new member acquisition" and execute a comprehensive marketing strategy to: - Drive new members - Increase brand awareness - Drive member engagement - Market ancillary services - Improve member retention - Position the company as a top fitness destination The SVP of Marketing will oversee all aspects of marketing including: - Digital advertising - Social media - Content creation - Local marketing - Promotions - Partnerships - CRM/email strategy - Campaign analytics This role requires a highly strategic yet hands-on leader who understands how to build brand visibility while delivering measurable business results through lead conversion and member acquisition. The ideal candidate is performance-driven, highly creative, data-focused, and experienced in scaling consumer-facing brands within the fitness, retail, hospitality, or multi-unit service industries. Qualifications - 10+ years of progressive marketing leadership experience, preferably within the fitness, retail, hospitality, or multi-unit consumer industry. - Proven success driving lead generation and measurable business growth through digital and social marketing strategies. - Strong understanding of paid media, CRM marketing, SEO/SEM, analytics, and social media growth strategies. - Experience managing multi-location or high-growth brands preferred. - Demonstrated ability to build and scale social media presence and engagement. - Strong analytical mindset with the ability to interpret data and make business-driven decisions. - Exceptional leadership, communication, and project management skills. - Highly creative thinker with strong execution capabilities. - Ability to travel to club markets. Anticipated travel is approximately 25%. Requirements - Build, lead, and develop a high-performing marketing team focused on execution, creativity, and results. - Establish clear KPIs and accountability measures across all marketing functions. - Collaborate cross-functionally across all departments and executive leadership teams to support company initiatives. - Lead marketing efforts for new club openings, pre-sale campaigns, and market expansion strategies. - Manage annual marketing budgets and vendor relationships while ensuring cost-effective execution. - Stay current on industry trends, consumer behavior, competitive positioning, and emerging marketing technologies. - Develop and execute marketing strategies focused on increasing membership leads, guest traffic, and overall club revenue. - Drive lead generation initiatives across digital, social, paid media, referral, and grassroots channels. - Partner closely with operations and sales leadership to improve lead conversion and overall marketing ROI. - Build and optimize marketing funnels that increase prospect engagement from awareness to membership conversion. - Analyze campaign performance, lead quality, conversion metrics, CAC (Customer Acquisition Cost), and ROI to drive continuous improvement. - Create strategies to increase personal training, group fitness, and ancillary revenue opportunities. - Oversee paid media strategies including Meta Ads, Google Ads, SEO/SEM, geofencing, streaming, and retargeting campaigns. - Manage website optimization, landing pages, digital user experience, and online lead capture performance. - Partner with vendors and internal teams to improve automation, CRM marketing, text campaigns, and email marketing initiatives. - Ensure digital campaigns align with club openings, promotions, seasonal initiatives, and operational goals. - Lead the company’s social media strategy across platforms including Instagram, Facebook, TikTok, YouTube, LinkedIn, and emerging channels. - Build a strong, recognizable, and engaging brand presence that drives both community engagement and business growth. - Oversee content strategy including video, photography, influencer partnerships, member success stories, fitness education, and culture-focused content. - Ensure consistent brand voice, messaging, and visual identity across all platforms and campaigns. - Monitor trends, platform analytics, and audience engagement to maximize reach and performance. - Develop strategies that position the company as a leader within the fitness industry and local communities.

• Lead acquisition strategy for both IFP membership growth and commercial clinic consumer acquisition across all Harbor markets • Develop market-specific growth plans in partnership with Growth and Operations — balancing scale/efficiency in Austin with market entry acceleration in San Antonio, Dallas, and El Paso • Own strategy, execution, and investment management across paid and addressable channels — programmatic, paid social, search, direct partnerships, and emerging platforms (retail media networks, healthcare marketplaces, streaming/CTV, audio) • Lead the organization's organic search strategy including keyword planning, on-page optimization, and content alignment • Build audience-first strategies grounded in behaviors, intent signals, and health needs • Continuously optimize across audience, channel mix, creative, and landing experience; establish and scale test-and-learn frameworks • Monitor and analyze online reviews and ratings across platforms • Partner closely with Marketing, Product, Analytics, and Operations

• Own field marketing strategy tied to enterprise revenue targets, pipeline gaps, and segment priorities across enterprise builders, named accounts, dealers/LBM, and partners • Design and execute integrated field programs — trade shows, executive dinners, partner activations, roadshows, and regional events — tiered by investment level and expected return • Orchestrate Sales, BDRs, Partnerships, and Marketing around each event: own attendee strategy and account targeting, drive pre-event outreach, manage executive invitation and meeting goal-setting, and hold all parties accountable for post-event follow-through • Build on and integrate learnings from existing events personnel to establish clear RACI, execution playbooks, and performance standards across the team • Own the full event operating model: evaluation, set standards for CRM hygiene, meeting creation, attribution, and ROI reporting • Coordinate with demand generation and BDRs to extend event impact through targeted campaigns, account outreach, and retargeting • Travel domestically and internationally as required — our event calendar is active and field presence matters