• Collaborate with stakeholders on weekly or fortnightly content planning sessions. • Develop content ideas, hooks, and messaging aligned with audience interests and business goals. • Write scripts for short-form video content across Instagram Reels, TikTok, YouTube Shorts, and Facebook. • Edit raw footage into polished, engaging vertical videos using CapCut, Premiere Pro, or similar tools. • Schedule and publish content across all social media platforms. • Monitor comments, messages, and community engagement activities while working alongside existing automation systems. • Maintain consistency with brand guidelines, tone of voice, and content standards. • Build, launch, manage, and optimise Meta advertising campaigns across the customer journey (Top of Funnel, Middle of Funnel, and Bottom of Funnel). • Conduct audience, creative, and offer testing to improve campaign performance. • Design and produce static ad creatives using Canva or similar design platforms. • Monitor campaign performance and identify optimisation opportunities. • Deliver weekly reporting on key performance metrics including CPL, CTR, CPC, ROAS, and overall account health. • Provide data-driven recommendations on what campaigns, creatives, and strategies should be scaled, paused, or tested next. • Build and deploy email marketing campaigns to subscriber and prospect databases. • Create, manage, and optimize nurture sequences and automations within the CRM platform. • Segment audiences based on engagement and behavioural data. • Improve campaign performance through ongoing testing and optimization. • Maintain a weekly marketing dashboard covering paid advertising, content performance, lead generation, and funnel activity. • Prepare monthly performance reviews with actionable insights and recommendations. • Analyze marketing data to identify trends, opportunities, and areas for improvement.

Role Description Sardina Systems is an OpenInfra software platform company based on OpenStack, Kubernetes, and Ceph. We build serious infrastructure software for cloud operators and enterprises — and we need someone who can explain it just as seriously. We're looking for a Content Manager who genuinely enjoys digging into complex technology and turning it into content people actually want to read. What You'll Be Doing: - Research, write and edit articles, blog posts, whitepapers, brochures, and presentation copy across technical and business audiences - Follow OpenInfra, cloud infrastructure, and enterprise IT market trends and weave them into timely, relevant content - Work directly with engineers and product leads to extract insights and translate them into clear, compelling narratives - Develop SEO-optimized content that ranks and converts — keyword research, structure, metadata - Maintain a consistent editorial calendar and take ownership of delivery without hand-holding - Adapt tone and complexity depending on audience — from C-level decision-makers to Linux admins Qualifications - 2–4 years of experience in content writing, preferably in B2B tech or SaaS - Ability to understand IT products at a functional level — you don't need to code, but you need to keep up in a room full of people who do - Strong research skills — you find primary sources, read documentation, and don't rely on surface-level summaries - Experience writing SEO-optimized long-form content - Excellent written English; additional languages are a plus - Comfortable working autonomously in a fully distributed team - Based in or willing to work within European time zones (CET/EET) Benefits - Work on a technically rich product with a team of experienced engineers and infrastructure specialists - A fully remote, async-friendly environment with flexible hours - Opportunity to develop deep expertise in OpenStack, Kubernetes, and the OpenInfra ecosystem - Competitive compensation with regular review - Attendance at relevant industry conferences and meetups

Role Description We are seeking an experienced and highly capable Senior Marketing & Content Lead to take ownership of our content marketing and paid media activities. This is a hands-on role for someone who can confidently manage the entire marketing workflow—from content ideation and video editing to Meta advertising, email campaigns, reporting, and optimization. You'll work closely with the business owners to develop content strategies, execute campaigns, and generate qualified leads while maintaining a consistent brand presence across multiple channels. We're looking for a proactive self-starter who brings ideas to the table, works independently, and can hit the ground running with minimal supervision. Key Responsibilities - Content & Social Media - Collaborate with stakeholders on weekly or fortnightly content planning sessions. - Develop content ideas, hooks, and messaging aligned with audience interests and business goals. - Write scripts for short-form video content across Instagram Reels, TikTok, YouTube Shorts, and Facebook. - Edit raw footage into polished, engaging vertical videos using CapCut, Premiere Pro, or similar tools. - Schedule and publish content across all social media platforms. - Monitor comments, messages, and community engagement activities while working alongside existing automation systems. - Maintain consistency with brand guidelines, tone of voice, and content standards. - Paid Media - Build, launch, manage, and optimise Meta advertising campaigns across the customer journey (Top of Funnel, Middle of Funnel, and Bottom of Funnel). - Conduct audience, creative, and offer testing to improve campaign performance. - Design and produce static ad creatives using Canva or similar design platforms. - Monitor campaign performance and identify optimisation opportunities. - Deliver weekly reporting on key performance metrics including CPL, CTR, CPC, ROAS, and overall account health. - Provide data-driven recommendations on what campaigns, creatives, and strategies should be scaled, paused, or tested next. - Email Marketing & CRM - Build and deploy email marketing campaigns to subscriber and prospect databases. - Create, manage, and optimize nurture sequences and automations within the CRM platform. - Segment audiences based on engagement and behavioural data. - Improve campaign performance through ongoing testing and optimization. - Reporting & Performance Analysis - Maintain a weekly marketing dashboard covering paid advertising, content performance, lead generation, and funnel activity. - Prepare monthly performance reviews with actionable insights and recommendations. - Analyze marketing data to identify trends, opportunities, and areas for improvement. Qualifications - Minimum 3 years of experience in digital marketing, performance marketing, or a similar role. - Proven experience managing Meta Ads campaigns beyond simple boosted posts. - Strong understanding of campaign structures, audience testing, creative testing, CBO, and ABO strategies. - Advanced video editing skills with CapCut, Adobe Premiere Pro, or equivalent software. - Demonstrated experience creating short-form video content for social media platforms. - Strong copywriting ability for advertisements, email campaigns, and social media content. - Experience building and interpreting marketing performance reports and dashboards. - Excellent written and verbal English communication skills. - Strong organisational skills with the ability to manage multiple projects simultaneously. - Highly proactive and self-directed with a solutions-focused mindset. - Comfortable working independently with minimal supervision. Nice-to-Have Skills - Experience creating SEO-focused content and blog articles. - Familiarity with GoHighLevel (GHL). - Experience using Zoho CRM. - Exposure to the property, real estate, mortgage, finance, or professional services industries. - Understanding of marketing automation and lead nurturing best practices. Benefits - Professionally filmed content from an Australian-based videographer. - Comprehensive brand guidelines and visual identity assets. - Established copywriting guidelines and tone of voice documentation. - Access to all required platforms, software, and marketing accounts. - Regular strategy and planning sessions with business stakeholders. Work Arrangement & Expectations This is a remote role that will be set up as an independent contractor engagement. To ensure alignment and transparency, successful candidates will be expected to: - Disclose any existing ongoing roles or client work. - Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”).

• Owning the Canva Newsroom end-to-end including editorial calendar, publishing cadence, newsletter program, press-facing content, and overall site experience, ensuring every piece reflects Canva's voice and meets the highest editorial standards. • Setting and driving editorial strategy across major content moments including product launches, partnerships, acquisitions, and leadership announcements, working closely with comms, marketing, product, AI, people, content, and engineering teams. • Writing and editing across a wide range of formats: Newsroom articles, founder and leadership opinion pieces, thought leadership content, organic social captions for Canva leadership and brand channels, newsletters, and community communications. • Acting as a strategic content partner to senior leaders, developing copy in their distinct voices and supporting them as credible, consistent public voices across owned channels. • Building and leading Canva's leadership social program, advising executives on their social presence, working hands-on to develop and produce content (including filming and editing), and creating the frameworks and best practices that set a repeatable standard for leadership storytelling at scale. • Leading the amplification strategy for Newsroom content, including press-first publishing, newsletter program, exec social distribution, and internal stakeholder alignment. • Growing and stewarding the Newsroom's thought leadership content including managing contributor pipelines and maintaining editorial quality across bylined and ghostwritten content.