Innodata logo
Innodata

Innodata, with over 35 years of expertise, is a trusted leader in data solutions and AI innovation. The company specializes in training and deploying generative

Marketing Data Analyst – 6 Month Contract

Location

New Jersey

Posted

105 days ago

Salary

$100 - $105 / hour

Seniority

Senior

Bachelor Degree3 yrs expEnglishTableau

Job Description

Marketing Data Analyst – 6 Month Contract

Innodata

• Gather and analyze data from multiple sources, including web analytics, social media, and CRM tools to identify trends, patterns, and insights. • Monitor overall marketing performance, evaluate ROI for direct marketing spend, and conduct A/B testing to refine strategies. • Create dashboards, comprehensive reports, and presentations using tools like Tableau or Excel to communicate findings to stakeholders. • Analyze competitor activity, market trends, and consumer buying intentions to inform marketing strategies. • Work with marketing, sales, and product teams to translate data into actionable insights and strategic recommendations

Job Requirements

  • 3+ years experience in marketing analytics or data based roles.
  • Proficiency in analytical tools, like Google Analytics, Tableau, Power BI, and Excel for data analysis and visualization
  • Data interpretation and analysis skills for interpreting large data sets to identify trends and opportunities
  • Effective communication to translate complex data into clear, actionable insights for various stakeholders
  • Marketing knowledge, including familiarity with marketing principles, digital advertising, and consumer behaviour patterns
  • Attention to detail ensures data analysis, reporting, and trend identification accuracy
  • Adaptability and learning show an eagerness to stay on top of industry trends and adapt to new analytical methods
  • Problem-solving skills for identifying challenges within data findings and finding creative solutions to address marketing objectives
  • Strong interpersonal skills to work effectively with cross-functional teams, particularly within marketing and product development

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