Role Description The Senior Account Strategist plays a critical role in driving the performance and strategic direction of client marketing programs. This position is responsible for owning the development and execution of integrated marketing strategies, translating client goals into actionable plans, and ensuring that performance outcomes align with business objectives. This role represents a shift from contributing to strategy to actively shaping it. The Senior Account Strategist is expected to lead client conversations, guide cross-functional execution, and consistently translate data into clear, actionable insights and recommendations. The ideal candidate is both analytical and client-facing, with the ability to connect performance metrics to broader business impact. They are confident leading conversations, mentoring junior team members, and navigating complex client needs with clarity and structure. Qualifications - Bachelor’s degree required - 6 to 8 years of experience in digital marketing, account management, or related field - Agency experience preferred - Strong experience managing multi-channel digital campaigns - Experience working with ecommerce and/or B2B clients is a plus - Working knowledge of digital marketing channels, including owned media (SEO & GEO), paid media (search, social, and programmatic), Email & SMS, and more - Hands-on experience with paid media platforms is strongly preferred Requirements - Serve as a primary client contact, leading communication, planning discussions, and performance reviews - Build strong, trust-based relationships through strategic guidance and consistent delivery - Lead client meetings, including performance reviews, strategic planning sessions, and quarterly business reviews - Manage client expectations and proactively address questions, challenges, or opportunities - Own the development and execution of integrated marketing strategies aligned with client goals - Translate performance data into clear insights, recommendations, and optimization plans - Identify opportunities to improve campaign performance and drive measurable results - Ensure alignment between strategy, execution, and business outcomes - Oversee timelines, workflows, and deliverables across accounts, ensuring consistency and quality - Lead the full lifecycle of complex marketing initiatives from initial discovery and strategic inception through to final execution and reporting - Support budget pacing and ensure alignment between scope and execution - Proactively identify risks and develop solutions to keep work on track - Simultaneously oversee a diverse portfolio of workstreams, effectively prioritizing tasks and managing resources in a fast-paced environment - Partner with media, creative, SEO, public relations, social media and analytics teams to ensure cohesive strategy and execution - Develop clear briefs that translate strategy into actionable direction for internal teams - Ensure feedback is effectively communicated and implemented across all teams - Provide guidance and mentorship to Account Coordinators and Account Strategists - Support onboarding and development of junior team members - Lead by example in communication, organization, and strategic thinking - Ensure all deliverables are accurate, insight-driven, and aligned with client expectations - Maintain high standards of quality across all outputs and communications Benefits - Strong strategic thinking and ability to connect marketing efforts to business outcomes - Advanced analytical skills with the ability to interpret and translate data into insights - Excellent client communication and presentation skills - Strong organizational and project management capabilities - Ability to manage multiple priorities in complex environments - Collaborative mindset with the ability to lead cross-functional teams - Mentorship and leadership capabilities - Experience with tools and ad platforms, including HubSpot, WordPress, Google Analytics, Google Ads, Google Search Console, SEMRush, Meta Ads, ClickUp, etc., is a plus - Hands-on experience with paid media platforms is strongly preferred What Success Looks Like in This Role You are a trusted partner to your clients, leading conversations with confidence and clarity. Your strategies drive measurable performance improvements, and your insights shape decision-making. You elevate the work of those around you, ensuring that both execution and strategy consistently meet a high standard.

What You’ll Do: - Expand and consolidate presence in the assigned territory; - Maintain and develop our relationship with signed partners (tour operators, travel agencies, travel management companies, OTAs) in order to increase their performance; - Collaborate with the sales team to identify and grow opportunities within the territory; - Follow-up with existing and new partners in order to provide system training; - Position the brand within the travel trade through ongoing product presentations and networking events; - Address incident issues, ensuring partners support; - Payments control: oversee and ensure accuracy in transaction processing; - Spend approximately 30% of your working time on business trips, including meetings with clients, industry events, and other business-related events; - Provide market & competitive environment analysis; - Provide regular comprehensive reporting through CRM and internal systems; - Maximize and develop API deals with the potential and existing partners.

Job Responsibilities: - Expand and consolidate presence in the assigned territory; - Maintain and develop our relationship with signed partners (tour operators, travel agencies, travel management companies, OTAs) in order to increase their performance; - Collaborate with the sales team to identify and grow opportunities within the territory; - Follow-up with existing and new partners in order to provide system training; - Position the brand within the travel trade through ongoing product presentations and networking events; - Address incident issues, ensuring partners support; - Payments control: oversee and ensure accuracy in transaction processing; - Spend approximately 10% of your working time on business trips, including meetings with clients, industry events, and other business-related events; - Provide market & competitive environment analysis; - Provide regular comprehensive reporting through CRM and internal systems;

• Enable customer success outcomes including reduced customer churn, identifying expansion opportunity and product adoption, as well as overall customer health scores • Support the team in managing clinical inquiries, client escalations and service recovery • Manage the achievement of performance metrics for the team • Perform regular team member coaching and identify the team’s training opportunities • Build trusting relationships with external customers and internal stakeholders • Maintain a comprehensive understanding of business challenges faced by customers with a focus on clinical trends, programs, and clinical operations. • Assist leadership with cross-functional project management to drive resolution for escalated client issues while coordinating internal and external teams as necessary • Identify product and process gaps by conducting business impact assessments and proactively managing internal and external expectations • Assist in the ongoing candidate review and hiring process • Monitor and assist with the management of team member capacity and bandwidth, new business assignments, and reassignments