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Remove 95% of CVEs automatically with no code change
Digital Marketing Analyst
Location
United States
Posted
38 days ago
Salary
$95K - $120K / year
Seniority
Mid Level
Job Description
Digital Marketing Analyst
RAPIDFORT
• Hands-On Campaign Execution (Primary Focus) • Build, launch, and manage digital marketing campaigns across channels including SEO, SEM, PPC, paid social, display, retargeting, and content syndication • Execute inbound and outbound demand generation programs aligned with overall campaign strategy • Set up and manage campaigns in marketing automation and ad platforms (e.g., HubSpot, Google Ads, LinkedIn, etc.) • Create and deploy emails, landing pages, forms, and workflows to support campaign execution • Translate product marketing content into campaign assets (ads, emails, landing pages, social posts) • Support execution of account-based marketing (ABM) campaigns targeting key accounts and personas • Optimization & Performance Management • Monitor daily and weekly campaign performance and make real-time adjustments to improve results • Run A/B tests across ads, landing pages, and email campaigns to optimize conversion rates • Optimize campaigns for key metrics including CTR, CPL, MQLs, and pipeline contribution • Identify underperforming areas and take immediate action to improve outcomes • Marketing Operations & Execution Support • Manage campaign tracking, tagging, and attribution to ensure accurate reporting • Support lead flow processes including lead capture, scoring, routing, and nurturing workflows • Maintain and update marketing systems, lists, and audience segments • Work with tools and AI-driven platforms to identify and activate target audiences • Reporting & Insights (Supporting Strategy) • Build and maintain dashboards and reports on campaign performance • Provide regular updates on campaign results, insights, and optimization actions • Analyze funnel performance and identify opportunities to improve conversion rates • Share data-driven recommendations to improve future campaigns and overall marketing effectiveness • Cross-Functional Collaboration • Work closely with Demand Generation, Product Marketing, and Sales teams to execute integrated campaigns • Ensure campaigns align with product messaging, launches, and positioning • Support webinars, events, and partner campaigns to maximize lead generation
Job Requirements
- 2–5 years of experience in digital marketing, demand generation, or campaign execution (B2B tech preferred)
- Proven hands-on experience managing campaigns across multiple digital channels (PPC, paid social, email, landing pages, etc.)
- Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
- Strong execution skills with attention to detail and ability to manage multiple campaigns simultaneously
- Working knowledge of analytics tools (Google Analytics, dashboards, Excel/Sheets)
- Understanding of marketing funnels, lead generation, and conversion optimization
- Strong written and verbal communication skills
- Ability to thrive in a fast-paced, execution-driven environment
- Bachelor’s degree in marketing, business, or related field.
Benefits
- Equity participation in a high-growth Series A cybersecurity company
- Performance-based bonuses (role-dependent)
- Medical, dental, and vision insurance
- Paid time off and company holidays
- Remote / flexible work environment
- Professional development opportunities
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