SANS is the most trusted resource for information security training, cyber security certifications and research.
Campaign Specialist
Location
Maryland
Posted
45 days ago
Salary
$62K - $72K / year
Seniority
Mid Level
Job Description
Campaign Specialist
SANS Institute
• Serve as the subject matter expert in demand generation, marketing strategy, campaign development and execution, email marketing, digital marketing, and social media marketing. • Lead the development and execution of email and social media strategies for SANS training programs and quarterly promotional campaigns. • Create, manage, and maintain a comprehensive marketing content calendar for SANS training initiatives, ensuring alignment across campaigns, optimized audience targeting, and coordinated launch schedules. • Partner with cross-functional stakeholders to align annual marketing plans, content calendars, and concurrent campaign activities. • Monitor campaign performance, analyze results, and deliver actionable insights and recommendations to North America Marketing Leadership to drive continuous optimization and growth. • Collaborate proactively with internal clients and business partners to ensure strategic alignment, operational efficiency, and effective execution of marketing objectives across the organization. • Perform other related duties as assigned.
Job Requirements
- Bachelor’s degree in marketing, Communications, Business, or a related field required.
- 2–4+ years of experience in marketing, demand generation, or marketing communications.
- Experience with marketing automation platforms (e.g., Marketo, Pardot, Marketing Cloud) and CRM systems (Salesforce preferred).
- Interest in emerging marketing technologies, including AI and large language models (LLMs), with a desire to expand expertise.
- Strong analytical mindset with the ability to measure performance, identify insights, and continuously optimize marketing programs.
- Proven ability to manage multiple projects and priorities in a fast-paced, evolving environment.
- Excellent written and verbal communication skills, including experience developing content across email, web, social media, and demand generation channels.
- Demonstrated success executing complex, multi-channel marketing campaigns from planning through delivery.
- Strong project management and stakeholder management skills, including collaboration with cross-functional teams, agencies, and external vendors.
- Highly organized, detail-oriented, and capable of solving problems independently while exercising sound judgment.
- Collaborative team player with the ability to build relationships, influence outcomes, and drive alignment across multiple teams.
- Creative, proactive, and self-motivated professional who thrives in a dynamic environment and takes ownership of results.
- Commitment to maintaining brand standards and ensuring consistency across all marketing communications and materials.
- Ability to travel up to 30% of the time to support events, onsite promotions, and customer engagement activities.
- Unrestricted authorization to work in the USA; visa sponsorship is not available.
Benefits
- Competitive base salary, bonus opportunities, and a 401(k) plan with company match.
- Robust medical, dental, and vision plans; company-provided short term disability; optional long-term disability, supplemental life and AD&D insurance for employees and dependents; voluntary benefits including accident insurance and identity theft protection; fitness and wellness programs; and a company paid employee assistance program (EAP).
- Generous paid time off, including volunteer time.
- Access to professional development and SANS training opportunities.
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