• Lead product definition and delivery across Exam Prep, Continuing Education, and Certification verticals • Translate strategic concepts into product requirements including user stories and specifications • Partner with stakeholders to define business objectives and success metrics • Synthesize competitive intelligence and customer data for product decisions • Collaborate with engineering and design for product feasibility and delivery • Own the full product lifecycle from discovery to launch and optimization • Define KPIs and track performance post-launch to drive enhancements

• You develop innovative product ideas and concepts together with developers, scientists and medical professionals • You coordinate the entire product development process — from the initial idea to a successful launch and beyond • You create precise, structured product briefs for the design and marketing teams • You take ownership of end-to-end planning, prioritization and ongoing development of cross-functional projects • You work closely with internal and external stakeholders, ensuring a smooth information flow across all channels (B2C & B2B) • You analyze market trends, identify opportunities and define clear USPs for our products in close collaboration with the marketing department • You create and manage labeling data in compliance with all relevant legal and regulatory requirements

Role Description You are joining Perci at a pivotal moment in our journey as we transition from start-up to growth stage and build a more mature Product organisation. As a product-led company, what matters most to us is the experience and outcomes we deliver for our members. This role sits at the intersection of product strategy, technology and service innovation, helping shape how we scale meaningful impact for people living with and beyond cancer. You will work alongside the Chief Technology Officer and Chief Product Officer as part of Perci's Product leadership team to build an entirely new model of connected cancer care. Together, the Product leadership team is responsible for creating thoughtful, innovative and effective products and services that enable us to scale our impact to hundreds of thousands of people affected by cancer across the UK and beyond. Our 20:20 vision is ambitious: reaching 200,000 members with an average engagement of 20 months, delivering meaningful, long-term impact beyond treatment. As Head of Product, you will lead a team comprising: - Product Managers – responsible for defining requirements, leading discovery, prioritisation and execution across our product portfolio. - Future product capability – including product operations, design and user research functions as the team evolves and scales. Your team will support and enhance our core product suite: - Perci Guide – screening and prevention services - Perci Navigator – cancer navigation and personalised support - Perci Clinic – outcomes-focused multidisciplinary cancer care You will be directly accountable for ensuring our products deliver exceptional user experiences and measurable value for members, partners and the wider organisation. Working closely with the Head of Clinical Outcomes, Technology and Data teams, you will translate clinical models and user needs into scalable digital products, define how success is measured and continuously improve our products through evidence and insight. This is an opportunity to build something meaningful - shaping not just products, but a new model of connected cancer care at scale. Key Responsibilities - Product Strategy & Vision - Own and articulate a compelling product vision across Perci’s platform, ensuring alignment with our clinical mission and commercial strategy. - Define, prioritise and manage the product roadmap across Perci’s core product suite. - Ensure priorities balance member experience, business goals and clinical requirements. - Translate strategic objectives into clear initiatives, roadmaps and measurable outcomes. - Product Leadership & Team Development - Lead, mentor and develop a high-performing team of Product Managers and future product function hires. - Build a culture of curiosity, experimentation, accountability and member-centred design. - Identify capability gaps and support hiring as Perci scales. - Product Discovery & User Experience - Lead product discovery and user research activities across members, clinicians, partners and internal stakeholders. - Partner closely with the Head of Clinical Outcomes to ensure product decisions are informed by clinical evidence and safety requirements. - Centralise and manage user feedback, ensuring insights inform prioritisation and future roadmap development. - Product Delivery & Operations - Own quarterly initiative planning and product operating rhythms. - Drive high-quality product releases with speed and confidence within an agile environment. - Work closely with engineering teams to ensure timely and effective delivery. - Data, Performance & Continuous Improvement - Own product KPIs relating to engagement, adoption, experience and operational performance. - Partner with the Head of Clinical Outcomes on clinical outcome measures and shared success metrics. - Use data to drive prioritisation and continuous improvement decisions. - Regularly communicate progress, outcomes and roadmap updates to the executive team and board. - Cross-functional Leadership - Act as the connective tissue across clinical, operations, technology and commercial teams. - Partner with the Head of Clinical Outcomes to translate clinical models into scalable digital products and operational workflows. - Help shape the future operating model for the Product organisation as Perci scales. Qualifications - 7+ years of product management experience, with at least 2–3 years in a leadership role, ideally within a start-up or scale-up environment. - Demonstrable track record of building and shipping user-facing digital products at scale, from discovery and definition through to successful market adoption. - Experience leading the full product lifecycle across digital products and service experiences, with comfort owning not only software delivery but also the broader workflows and experiences surrounding it, including operational processes, clinician workflows and patient-facing journeys. - Strong people leadership skills with experience hiring, developing, and retaining Product Managers, product designers, and user researchers in a fast-growing environment. - Exceptional stakeholder management and communication skills; comfortable presenting product strategy and outcomes to C-suite leaders, clinicians, and external investors. - Highly data-driven, with deep familiarity with product analytics frameworks, KPI setting, and evidence-based prioritisation methodologies (e.g. RICE, ICE, OKRs). Requirements - Experience working within a regulated environment with an appreciation for clinical governance and patient safety considerations. - Experience defining and designing an emergent product in a new category, with a proven ability to navigate ambiguity and shape a compelling product direction where no established playbook exists. - Prior experience within a Series A–C company, with a proven track record of scaling product teams and platforms through periods of rapid growth and increasing organisational complexity. - Familiarity with B2B2C business models, and experience building products that serve both professional (clinician/payer) and consumer (patient) audiences simultaneously. Benefits - 30 days of annual leave per year, in addition to UK statutory and public holidays - 3 days paid annually to volunteer with a charity or community group of your choice - Access to the YuLife wellbeing app - Company laptop and any additional equipment required for the role - Access to Perci's pension scheme - Income protection cover - Enhanced company sick pay - Enhanced maternity and adoption pay (primary carer): 20 weeks at full pay, 16 weeks at 25% - Enhanced paternity and adoption pay (secondary carer): 6 weeks at full pay, followed by 6 weeks at 50% of pay - Access to over 400 co-working spaces across the UK - Remote first working, supporting genuine work-life balance - Employee Share Option Incentivisation

• Own Activation, In-Product Instrument and maintain the activation funnel: define the events, work with engineers to log them, and build your own analysis on top • Diagnose where users drop off between registration and connecting their accounting system • Run continuous improvements, adjustments or A/B experiments on the onboarding flow, hypothesis-driven, measured, iterated weekly, not monthly, aware we have less than 100 FTs a week • Test trust signals, UI changes, and in-product messaging to reduce friction at the activation step • Investigate low-converting segments with Digital Marketing, understand traffic quality, not just volume • Deploy Refiner surveys at key funnel moments to surface intent and friction directly from users • Own and expand Navattic interactive product tours, increasing distribution across the website and marketing campaigns • Use Behavioural Messaging as a Product Tool • Build and iterate the post-signup email sequence based on activation funnel data • Partner with Digital Marketing to complete attribution setup, every trial user tracked by source • Define and track incremental PLG uplift: additional paid accounts beyond the organic baseline • Coach 2–3 Product Managers in using Amplitude for their own product areas • Establish a regular sync with Product Marketing and Digital Marketing from day one, shared hypotheses, shared data, shared priorities • Feed product insights back to Product Managers: activation patterns, churn signals, expansion triggers • Use AI tools to accelerate experiment design, analysis, and content creation • Produce design mockups and onboarding experiment prototypes without waiting for a designer • Stay current with new tools that increase PLG velocity