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Growth Product Manager
Location
United Kingdom
Posted
13 days ago
Salary
0
Seniority
Senior
Job Description
Growth Product Manager
ApprovalMax
• Own Activation, In-Product Instrument and maintain the activation funnel: define the events, work with engineers to log them, and build your own analysis on top • Diagnose where users drop off between registration and connecting their accounting system • Run continuous improvements, adjustments or A/B experiments on the onboarding flow, hypothesis-driven, measured, iterated weekly, not monthly, aware we have less than 100 FTs a week • Test trust signals, UI changes, and in-product messaging to reduce friction at the activation step • Investigate low-converting segments with Digital Marketing, understand traffic quality, not just volume • Deploy Refiner surveys at key funnel moments to surface intent and friction directly from users • Own and expand Navattic interactive product tours, increasing distribution across the website and marketing campaigns • Use Behavioural Messaging as a Product Tool • Build and iterate the post-signup email sequence based on activation funnel data • Partner with Digital Marketing to complete attribution setup, every trial user tracked by source • Define and track incremental PLG uplift: additional paid accounts beyond the organic baseline • Coach 2–3 Product Managers in using Amplitude for their own product areas • Establish a regular sync with Product Marketing and Digital Marketing from day one, shared hypotheses, shared data, shared priorities • Feed product insights back to Product Managers: activation patterns, churn signals, expansion triggers • Use AI tools to accelerate experiment design, analysis, and content creation • Produce design mockups and onboarding experiment prototypes without waiting for a designer • Stay current with new tools that increase PLG velocity
Job Requirements
- You have personally owned an in-product activation rate in B2B SaaS and moved it materially. Not ‘contributed to’, owned the metric.
- You have defined events, worked with engineers to log them, and built analysis on the resulting data. You understand what’s missing from an event stream and how to fix it.
- Comfortable in Amplitude, Mixpanel, or equivalent at the event level, cohorts, funnels, retention, segmentation. Can write basic SQL or knows when to ask for help and what to ask for.
- Hypothesis-driven, with clear success metrics defined before the experiment runs. Suitable for low volume B2B Free Trial funnels.
- Worked across Marketing, Product, and Engineering without positional authority to get instrumentation built, experiments shipped, and insights acted on.
- You will hire and manage a PLG Lead. This is a people manager role.
- You actively use AI tools to increase your own speed and output, not as a novelty, as a standard part of your workflow.
- Credible and concise when presenting data-driven narratives to senior leadership.
Benefits
- 26 days of paid time off
- 1 additional day off for your birthday
- Remote office assistance
- Service-years recognition financial reward
- Regular performance-based compensation reviews
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