• Create and manage engaging, SEO-optimized copy and content that informs, inspires, and converts local audiences. • Provide initiative, direction, and support to create helpful and culturally relevant content for users in the South Korean market. • Support the creation, optimisation, and publication of SEO-driven content for Canva's key landing pages and blog posts. • Use local insights, keyword research (including Naver Keyword Tool), and SEO tools to identify content opportunities that drive traffic, visibility, and engagement across priority pages. • Localize key English website pages to ensure strong rankings for the canva.com/ko_kr subfolder on both Google and Naver. • Support Canva in identifying relevant external websites and partners for link-building opportunities and conduct outreach using tailored messaging aligned with Canva’s brand and ethical standards. • Maintain accurate documentation and tracking of campaigns, link quality, and SEO performance metrics, and communicate results to relevant Canva stakeholders. • Ensure all SEO activities adhere strictly to white-hat link-building practices and Canva’s quality guidelines. • Bring a user-first perspective to SEO initiatives, proactively identifying opportunities to improve the search-to-conversion experience for Korean users. • Propose creative solutions and fresh ideas that enhance how Korean users discover and engage with Canva — including across Naver surfaces. • Stay up to date with Korean cultural, social, and digital trends to ensure content remains locally relevant. • Collaborate with Canva's internal team, including marketers, designers, product manager, SEO Content Editor and the SEO Country Lead, to align on tone, messaging, goals, and brand standards. • Partner with your SEO Lead to prioritize and deliver on weekly and monthly goals.

• Write, edit and publish long-form SEO-optimised posts • Write, edit and optimise Landing pages • Write, edit and publish engaging posts for various social networks, including Facebook, Twitter, and Instagram • Network with clients and industry professionals

• Own local and national SEO campaigns end to end — audits, strategy, implementation, and reporting • Optimize site structure, technical SEO, metadata, and content across platforms like WordPress, Shopify, Webflow, Squarespace, and Wix • Use tools like SEMrush, Ahrefs, and GSC to monitor rankings, uncover insights, and drive performance • Upload and optimize content using AI tools (e.g., ChatGPT, Surfer SEO) for scale and consistency • Manage local SEO, including GBP optimization, citations, and location-specific pages • Collaborate with content writers and designers to ensure alignment with SEO goals • Execute white-hat link building strategies • Report progress and adapt strategy using data-led decision-making • Stay organized using Slack and Asana for team communication and task tracking

• Build the SEO Framework (First 1 to 2 Weeks) • Own SEO Execution on Priority ASINs • DataDive and Keyword Research Operations • Catalog Quality and SEO-Adjacent Cleanup • Reporting and Measurement