Digital Marketing Specialist (Google Ads, SEO, Social Media) Location: Kenya or South Africa (Remote) Type: Full-Time Hours: U.S. Business Hours Focus: Performance Marketing (Google Ads, SEO, Social Media) About the Role At Pavago, one of our clients is hiring a Digital Marketing Specialist to execute and optimize campaigns across paid, social, and organic channels. This is a hands-on, execution-first role — not strategy-only. You will: - run and scale Google Ads campaigns - manage social media engagement and content execution - improve SEO and organic visibility - continuously test, analyze, and optimize performance If you live in dashboards, care about metrics, and constantly iterate to improve results — this role is built for you. What You’ll Own 1. Google Ads & Paid Search (Primary Focus) - Manage campaigns across: - Search - Display - Remarketing - Conduct keyword research and structure campaigns for performance - Write and test high-converting ad copy - Optimize key metrics: - CPC - CTR - Conversions - ROAS - Manage budgets, bidding strategies, and targeting - Identify and implement performance improvements 2. Social Media Execution & Engagement - Manage engagement across: - Instagram - Facebook - LinkedIn - Respond to comments, DMs, and audience interactions - Support: - content scheduling - caption writing - post optimization - Monitor engagement metrics and audience growth 3. SEO & Organic Growth - Conduct keyword research using tools like: - SEMrush - Optimize: - metadata - content - internal linking - Support technical SEO improvements - Track: - keyword rankings - organic traffic - Identify content gaps and growth opportunities 4. Reporting & Performance Tracking - Track performance across: - paid campaigns - social channels - organic traffic - Analyze data using: - Google Analytics 4 - Prepare reports with: - insights - recommendations - Maintain clean documentation of campaign updates and changes What Makes You a Strong Fit - You are execution-focused — you actually run campaigns - You make decisions based on data, not assumptions - You’re comfortable managing multiple campaigns simultaneously - You continuously test, iterate, and improve performance - You balance: - performance metrics - creative execution Requirements (Must-Have) Experience - 3+ years of hands-on experience managing: - Google Ads campaigns - 3+ years managing social media platforms - Proven SEO experience using: - SEMrush, Ahrefs, or similar tools Core Skills - Strong understanding of: - CPC - CTR - conversions - ROAS - Experience with: - Google Analytics 4 - Strong written communication and copywriting skills - Ability to work independently in a remote environment Nice to Have - Experience managing multiple client accounts - Background in: - e-commerce - SaaS - B2B marketing - Experience with: - A/B testing frameworks - conversion rate optimization - Familiarity with content marketing workflows Tools & Platforms - Google Ads - Google Analytics 4 - SEMrush / Ahrefs - Social media platforms (Instagram, Facebook, LinkedIn) - Reporting & analytics tools What a Typical Day Looks Like - Review campaign performance and key metrics - Optimize Google Ads campaigns and creatives - Respond to social media engagement and interactions - Update SEO content and keyword strategies - Analyze data and identify optimization opportunities - Prepare reports and recommendations In short: You continuously improve traffic, engagement, and conversions across paid and organic channels. Key Metrics for Success (KPIs) - Improved Google Ads performance (CPC, CTR, ROAS) - Growth in social media engagement and audience activity - Increased organic traffic and keyword rankings - Accuracy and clarity of reporting - Consistent campaign optimization and improvement Why This Role Stands Out - True multi-channel ownership (paid + social + SEO) - Execution-focused role with measurable impact - Opportunity to work across multiple growth channels - Performance-driven environment with clear accountability - Growth opportunities into: - Performance Marketing Manager - Growth Lead Interview Process - Initial Screening Call - Recruiter Interview - Final Interview - Offer & Onboarding Apply Now If you: - enjoy running campaigns and improving performance - think in terms of metrics and optimization - like working across paid, social, and SEO channels - want a role with real impact on growth

Role Description We are seeking a high caliber, strategic, and hands-on Head of Marketing to architect, build, and scale our marketing department from the ground up. Reporting directly to the CEO and COO, you will inherit a lean team of execution specialists (social media, graphic design, customer service). This is not a role for a "superstar" supervisor who only looks at dashboards; we need an entrepreneurial leader with a startup mindset who loves getting their hands dirty in the marketing "architecture" before delegating. You will have immense autonomy to manage budgets, define multi-country strategies, and transition the department from 100% execution to a mature, process-driven growth machine. Key Responsibilities - Build out standard operating procedures (SOPs), marketing processes, and a clear strategic roadmap to structure the department. - Expand the brand's acquisition footprint beyond current Google Shopping baselines into Google Search, YouTube, programmatic advertising, and localized influencer campaigns. - Take direct, tactical ownership of the execution when necessary, including building, managing, and optimizing campaigns within Google Ads and SEO/Paid Search frameworks during transitional team growth phases. - Plan and deploy targeted marketing strategies optimized for European consumer nuances while prepping frameworks for US expansion and LATAM entries. - Revamp and execute automated email marketing flows and retention strategies to maximize customer lifetime value (LTV). - Provide leadership and direction to internal creatives and digital freelancers, with the freedom to recruit, hire, and scale the team as revenue grows. - Take complete ownership of the marketing budget, setting clear KPIs, tracking data (Google Analytics/Semrush), and reporting performance directly to the founders. Qualifications - 4-7+ Years of Marketing Experience: Deep experience within the E-commerce or Direct-to-Consumer (DTC) space is required. Startup or high-growth brand experience is highly preferred. - Proven ability to design high-level multi-channel strategies while possessing the technical capability to jump into tools and execute campaigns when needed. - Solid understanding of Meta Ads, Google Ads (Search/Shopping/YouTube), SEO, Email Marketing CRM systems, and Web Analytics. - Previous experience scaling physical consumer products, specifically in beauty, skincare, wellness, or consumer electronics, is a major plus. - Demonstrated ability to develop and execute growth strategies. - Experience building and managing marketing teams. - Strong analytical and decision-making skills. - Excellent communication and leadership abilities. Preferred - Experience growing consumer brands internationally. - Experience managing multi-country marketing campaigns. - Background in beauty, skincare, wellness, consumer products, or related industries. - Familiarity with European consumer markets and marketing preferences. Benefits - Salary: $4,000 + (PLUS) per month (depending on experience). - Schedule: Full-Time, Monday – Friday (Flexible European overlap layout, starting by 6:00 AM in most LATAM time zones). - Generous Time Off: 30 days of annual paid leave. - 100% Remote Work: Complete location independence within Latin America. - High Impact: Direct seat at the table with the founders. Eligibility Criteria - This position is only open to candidates residing in Latin American (LATAM) countries, such as: 🇦🇷 🇧🇷 🇨🇱 🇨🇴 🇨🇷 🇩🇴 🇪🇨 🇸𝑽 🇬🇹 🇭🇳 🇲🇽 🇳🇮 🇵🇦 🇵🇾 🇵🇪 🇺🇾 🇻🇪. - ❌ Applications from candidates outside LATAM (including the U.S. and other regions) will not be considered. - 📄 Resumes must be submitted in English. - 🚫 Applications that do not meet these criteria will be automatically rejected.

• Collaborate with cross-functional account teams to ensure seamless execution of high impact initiatives and consumer journeys from kickoff to launch, with special attention to how client’s sales and marketing teams need to collaborate • Focus on the core business KPIs for clients, develop and implement cross-channel programs that align to key moments of need within the customer’s journey based on insights from analytics and behavioral science • Partner with client stakeholders to operationalize program-based strategies and develop cross-channel programs and initiatives that increase key performance indicators • Lead strategic meetings (both internally and externally) to align on client goals and ensure that programs are operating in service of unique customer journey needs • Work across accounts to oversee the creation of emails, forms, landing pages, reports, and other related infrastructure to optimize performance of our marketing efforts • Build custom multi channel reports and implement reporting processes that capture key insights, and define account success, while also identifying opportunities for continued improvements in efficiency, effectiveness, and impact of the complex, consumer-centric marketing strategies • Maintain data hygiene and data/list integrity standards, including managing data and integrations between marketing and sales platforms (Hubspot, Salesforce, Marketo, Pardot, etc), and creating standards if they do not exist • Participate in campaign planning to develop and maintain all project aspects, including timelines/schedules, budget, progress/status reports, and messaging/copy if needed. • Identify customer segments for targeted marketing programs and plan consumer loyalty and engagement programs to deliver ROI-positive results • Identify and mitigate risk, specifically how CRM changes may impact reporting and other processes; support account manager in managing client expectations, and ensuring client-delivery alignment between requirements and downstream deliverables. • Craft service narratives to communicate what we are building in service of our client’s mission, the outcomes we deliver to our customers, and the continued value Logical Media Group can provide to increase client success • Assist Account Management and Director of Growth with creating clear business cases for new engagement opportunities, and get buy-in from key clients and stakeholders • Articulate business and functional requirements of CRM, engaging in strategic storytelling to align and inspire a wide range of internal and external stakeholders

• Develop and execute patient / consumer marketing strategies and annual brand plans to support the successful launch and commercialization of DT120 • Manage key patient marketing initiatives across the product lifecycle, including pre-launch planning, audience segmentation, campaign execution, performance measurement, and optimization • Drive digital patient engagement strategy, including branded and unbranded web experiences, CRM, social media, search, and other non-personal promotional initiatives • Oversee the promotional review process (MLR/PRC) to ensure all patient-facing marketing materials are compliant with regulatory requirements • Partner with Medical Affairs, Market Access, Patient Services, Sales, and cross-functional commercial teams to align patient engagement strategies with broader business objectives • Direct external agency partners across creative, digital, media, analytics, and market research to deliver high-impact, ROI-driven initiatives within budget • Translate patient, caregiver, and market insights into actionable strategies that strengthen engagement, differentiation, and launch readiness • Support patient advocacy, congress, and community engagement initiatives that enhance awareness, education, and brand presence