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Lucyd logo
Lucyd

The Conscious Compound™ Social Advertising Agency CBD/Hemp • Cannabis • Psychedelics • Adaptogens

CRO Specialist, DTC

Conversion Rate OptimizerConversion Rate OptimizerFull TimeRemoteSeniorTeam 11-50H1B No SponsorCompany SiteLinkedIn

Location

Florida

Posted

115 days ago

Salary

$15 - $18 / hour

Seniority

Senior

Bachelor Degree3 yrs expEnglish

Job Description

CRO Specialist, DTC

Lucyd

• Lead the strategy, design, and optimization of landing pages for paid social campaigns, from wireframes to copy and creative direction. • Evaluate and improve the full DTC funnel, including PDPs, add-to-cart flows, and checkout experiences, identifying key drop-offs and opportunities to improve conversion. • Use data to test, learn, and iterate. Continuously run A/B tests, monitor metrics, and share learnings that guide both creative and media teams. • Work closely with designers, developers, and growth strategists to ensure the post-click experience aligns with campaign goals and brand identity.

Job Requirements

  • 3+ years in CRO or growth-focused web optimization, ideally within DTC consumable or wellness eCommerce brands.
  • Proficiency in wireframing tools and Shopify; experience with Unbounce, Leadpages, or similar page builders.
  • Comfortable with Google Analytics, Hotjar, or similar tools to uncover insights and guide testing priorities.
  • Ability to connect ad creative, messaging, and landing page experience into one cohesive funnel.
  • Strong communicator who thrives in a fast-moving, cross-functional environment.

Benefits

  • Purpose-Driven Work: Be part of a team that's making a tangible difference in people’s lives.
  • Innovative Culture: Thrive in an environment that values creativity, forward-thinking, and cutting-edge practices.
  • Remote Collaboration: Join our fully remote team, enjoying flexibility while working alongside dedicated professionals.

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