• Engaging with ‘C’ level and key customer personas to promote the Cordant Solutions portfolio. • Being a Trusted Advisor and Customer Champion, establishing partnership relationships with key clients. • Developing, owning and driving strategic account plans for named key accounts. • Introducing technical sales representatives and sales support teams for deep technical dives and understanding of the solutions. • Leading efforts to establish and expand market share, own pipeline planning, creation and maintenance. • Supporting regional software sales leader with developing and executing sales strategies relevant to the market. • Working with leaders across the organization to develop growth strategies across product offerings with complex and enterprise customers.

• Develop and execute a district business plan and territory plans to achieve or exceed sales goals. • Recruit, develop, and maintain a strong dealer network aligned with the company’s distribution strategy. • Build and maintain relationships with dealers and growers; provide agronomic recommendations and product placement guidance. • Champion the brand’s positioning, value proposition, and customer experience. • Collaborate with the Area Sales Manager, Market Development Manager, and Marketing Communications team to plan and execute branded events. • Utilize CRM and internal systems to manage sales, inventory, and customer data accurately. • Monitor product performance and address customer inquiries. • Coordinate test plots, field days, and branded events to showcase products and drive engagement. • Maintain company vehicles and comply with company policies.

• Develop and execute a district business plan and territory plans to achieve or exceed sales goals. • Recruit, develop, and maintain a strong dealer network aligned with the company’s distribution strategy. • Build and maintain relationships with dealers and growers; provide agronomic recommendations and product placement guidance. • Champion the brand’s positioning, value proposition, and customer experience, while influencing and coaching dealers to adopt effective selling techniques, marketing programs, and service practices that deliver consistent farmer experience. • Collaborate with the Area Sales Manager, Market Development Manager, and Marketing Communications team to plan and execute branded events, promotional activities, and dealer development initiatives. • Utilize CRM and internal systems to manage sales, inventory, and customer data accurately, ensuring timely completion of critical operational tasks such as order bank management, returns, dumps, and account reconciliation. • Monitor product performance and address customer inquiries; communicate trends to Area Sales Manager and Agronomy team. • Collect accounts receivable from customers and ensure timely payment compliance. • Coordinate test plots, field days, and branded events to showcase products and drive engagement. • Maintain company vehicles and comply with company policies.

• Driving strategic and creative opportunities to increase our total value to the partner, including the revenues they derive from product sales, renewals, and pull-through sales of other products • Building GTM alignment and business plans that are aligned with the partner GTM and have fixed, firm financial goals • Ability to work with multiple personas across the partner, including senior leadership, architects, GTM, Marketing, Sales, and Technical • Assigning leads to key partners and tracking to close • Developing programs that offer solutions to partners’ customer installed base • Embedding Riverbed in partners’ reference architecture • Building a UK-specific strategy and plan – predominantly on the DEX/User Experience Market • Collaborating proactively with Riverbed’s Observability Sales teams to drive incremental revenue through account planning • Driving portfolio training and other activities to gain mindshare with the partner’s sales team • Understanding partners' key goals and objectives and coming to an agreement on mutual goals and alignment.