One Firefly

• Execute monthly on-site SEO deliverables for a dedicated portfolio of client accounts in partnership with SEO Strategists. • Optimize page titles, meta descriptions, headers, internal links, page content, and other on-page SEO elements. • Write, edit, and refine SEO-focused content for existing pages, local landing pages, and ongoing website improvements. • Support monthly and quarterly SEO reporting by compiling accurate data, drafting thoughtful commentary, and aligning updates with client goals. • Review client call recordings, internal notes, and account communication to understand each client’s business, market, and priorities. • Use AI tools to support research, reporting, ideation, content refinement, and workflow efficiency while ensuring final work is client-specific. • Support launch-phase SEO updates and implementation tasks for new client accounts.

• Meet or exceed monthly, quarterly and annual sales quotas • Implement sales strategies to attain new customers • Excel at utilizing a CRM system • Build industry relationships that strengthen our brand • Communicate effectively with internal operations personnel

• Prepare for, conduct, and host consistent client meetings on a weekly, monthly, and quarterly basis discussing campaign performance and strategy. • Provide direction for campaign editorial calendar to ensure production objectives are aligned with client expectations, goals, and schedule. • Effectively manage client digital marketing campaigns to ensure alignment with their business objectives and goals. • Communicate regularly with clients, even outside of calls, to keep them informed on their marketing and feeling confident in their investment. • Respond promptly to client questions or concerns, ensuring exceptional service and proactive resolution of issues. • Maintain low client attrition, as measured by client downgrades and churn. • Partner with internal teams (Content Production, Project Management, Web Team, etc.) to ensure campaign deliverables meet client expectations. • Maintain strong organizational skills, ensuring all client needs are addressed promptly and effectively through project management tools. • Balance advocating for client goals with protecting internal team bandwidth by adhering to SLAs. • Actively participate in a culture of learning, adapting to new processes, tools, and marketing trends.

• Lead SEO strategy for a portfolio of clients across local, technical, on-site, and off-site SEO • Own client communication through monthly updates, calls, and Loom videos • Review and finalize SEO reports prepared by analysts and present to clients with clear insights and recommendations • Build and manage SEO content development and optimization calendars aligned to client goals and performance data • Coordinate with internal teams to ensure timely, aligned execution • Analyze data using tools like Google Analytics 4, Google Search Console, Google Trends, SEMrush and Moz. • Demonstrate effective use of AI tools like ChatGPT to elevate work quality, refine messaging, and enhance productivity