• Own the ecosystem map for your platform layer — who matters, what they build, where the gaps are relative to our platform strategy. • Define which companies to engage and why — a prioritized target list with a thesis behind every name. • Translate external landscape signals into concrete build vs. buy vs. partner recommendations for product and exec leadership. • Lead outbound engagement with founders, operators, and investors across your ecosystem domain. • Build peer-level relationships in the AI startup founders — the kind where people call you before they announce anything. • Identify partnership, integration, and M&A targets before they are obvious to the market. • Prototype integrations between partner products and the Nebius stack — fast, hands-on, and technically sound. • Scope partner architectures against our platform — how does this product actually work on our stack, where does it snap together, where does it break. • Define the technical narrative and reference architecture for each partnership. • Produce working proof-of-concepts that serve as the starting point for product creation — not a requirements doc, a working thing. • Work with ISV partners, SI teams, and field teams to scale solution adoption and drive revenue once a solution is ready. • Bring outside-in frontier signal into the company and help leadership make the right choices on where to invest.

• Own Growth Experimentation: Design, launch, and scale continuous experiments across activation and monetization surfaces including onboarding flows, paywalls, upgrade experiences, trial-to-paid conversion, and retention journeys. • Define hypotheses, success metrics, and decision criteria to drive measurable improvements in customer behavior and business performance. • Prioritize and Balance Growth Bets: Continuously evaluate and prioritize a portfolio of growth opportunities ranging from rapid iteration experiments to larger strategic initiatives. • Balance speed, impact, technical complexity, and learning potential to maximize business outcomes and team velocity. • Collaborate Across Functions: Work closely with Engineering, Design, Data & Analytics, Finance, and RevOps to prioritize opportunities, improve instrumentation, and ensure experiments are measurable, scalable, and operationally sound.

• Foster a deep understanding of our core markets and customer needs through research, data analysis, and engagement with sales, marketing, customer success and direct customer interactions. • Lead deep dives into user needs and product analytics to collaborate on and define Affinity's CRM product roadmap. • Develop product strategy for your ownership area, including business cases, high level use cases, technical requirements, and potential revenue and ROI. • Champion your positions as a strategic leader. • Drive research and definition to translate product strategy into detailed requirements for prototyping and development. • Partner closely with design and engineering to lead discovery, definition, design and delivery plans, maintain the backlog and drive the roadmap. • Collaborate closely with engineering, design, marketing, customer success and sales teams on the development, QA and release of new features. • Analyze customer feedback and new product ideas. • Identify and define opportunities where AI can meaningfully improve core CRM workflows, from automation intelligence to AI-assisted data management, and collaborate with Affinity's dedicated AI teams to bring those ideas to life. • Contribute to a product team culture of craft and continuous growth, including an enthusiasm for how AI is changing the way great PMs think, work, and build.

• Drive self-service goals to allow developers to build custom interfaces • Help shift the Console from a manual configuration tool into an intelligent operating environment • Lead the effort to migrate M&A customers into the Twilio One Console ecosystem • Manage the deprecation of legacy Console systems • Partner with Engineering, Design, and Edge teams to ensure a consistent experience • Build proactive, friction-free customer journeys