• Partner with our Director of Engineering and Staff Engineer to shape technical direction • Lead the evolution of frontend architecture (components, rendering strategies, etc) • Translate product and design intent into elegant, maintainable UI • Simplify complex workflows and improve usability, responsiveness, and performance • Partner closely with Engineering, Product, and Design on solution development • Mentor engineers and raise the bar for frontend and UX craftsmanship • Take actual breaks and vacations - no off-hours or weekend work except when the app experiences unforeseen issues (which does not happen often)

• Own the stability and performance of CI across frontend and backend repositories. • Hunt down flakiness in test suites and build tooling to make flakiness visible. • Establish Elixir unit and integration testing patterns with backend engineers. • Optimize pipeline performance for significant reductions in CI runtime. • Build dashboards to surface CI health and testing metrics. • Define lightweight criteria for release readiness integrated into the pipeline. • Introduce AI-assisted test generation workflows into the Elixir framework. • Collaborate with QA engineers to integrate end-to-end tests without sacrificing speed.

• Own organic traffic growth for BloomNation’s premium florist websites as your north-star KPI • Secondarily own organic traffic growth for the BloomNation marketplace • Focus on qualified organic traffic that drives real business outcomes, not vanity traffic • Identify, prioritize, and execute high-impact SEO/AEO/GEO initiatives • Present plans, explain tradeoffs, and then execute on them directly • Perform a full technical and strategic SEO audit of the BloomNation marketplace • Build and maintain a prioritized roadmap for technical SEO/AEO/GEO improvements • Write production code, primarily in PHP, HTML, CSS, and JavaScript • Create PRs and ship improvements directly • Improve crawlability, indexation, site architecture, internal linking, structured data, and page performance • Build scalable SEO systems across thousands of florist websites • Design and build internal and customer-facing SEO/AEO/GEO tools for florists • Build florist-specific tools that give local business owners capabilities they would otherwise need paid SEO platforms, consultants, or agencies to access • Turn SEO insights into scalable product features • Identify opportunities to productize repeatable SEO/AEO/GEO wins across the platform • Build and maintain tracking infrastructure using Google Analytics, Google Tag Manager, and related tools • Define what should be tracked, how it should be tracked, and how success should be measured • Create funnels and reporting that make organic performance clear and actionable • Ensure tracking is accurate, reliable, and useful for decision-making • Work with Google Search Console, Google Business Profile, Bing Webmaster Tools, Apple Business, and other search/discovery platforms • Ensure our systems can monitor, update, and respond to changes across key search platforms • Use tools like Ahrefs, Semrush, and internal data to guide strategy and execution

• Build and deliver the next generation of privacy-first analytics capabilities — from rapid prototypes and AI-powered insights to scalable product innovations embedded directly into Matomo’s core platform. • Own end-to-end innovation development within a small, autonomous team, working closely with the CTO and senior engineers to turn high-impact concepts into practical, production-ready solutions.