Promenade Group logo
Promenade Group

Empowering local businesses with technology, knowledge and support

Senior Growth Engineer

Location

United States

Posted

3 days ago

Salary

0

Seniority

Senior

Bachelor DegreeEnglishJavaScriptPHP

Job Description

Senior Growth Engineer

Promenade Group

• Own organic traffic growth for BloomNation’s premium florist websites as your north-star KPI • Secondarily own organic traffic growth for the BloomNation marketplace • Focus on qualified organic traffic that drives real business outcomes, not vanity traffic • Identify, prioritize, and execute high-impact SEO/AEO/GEO initiatives • Present plans, explain tradeoffs, and then execute on them directly • Perform a full technical and strategic SEO audit of the BloomNation marketplace • Build and maintain a prioritized roadmap for technical SEO/AEO/GEO improvements • Write production code, primarily in PHP, HTML, CSS, and JavaScript • Create PRs and ship improvements directly • Improve crawlability, indexation, site architecture, internal linking, structured data, and page performance • Build scalable SEO systems across thousands of florist websites • Design and build internal and customer-facing SEO/AEO/GEO tools for florists • Build florist-specific tools that give local business owners capabilities they would otherwise need paid SEO platforms, consultants, or agencies to access • Turn SEO insights into scalable product features • Identify opportunities to productize repeatable SEO/AEO/GEO wins across the platform • Build and maintain tracking infrastructure using Google Analytics, Google Tag Manager, and related tools • Define what should be tracked, how it should be tracked, and how success should be measured • Create funnels and reporting that make organic performance clear and actionable • Ensure tracking is accurate, reliable, and useful for decision-making • Work with Google Search Console, Google Business Profile, Bing Webmaster Tools, Apple Business, and other search/discovery platforms • Ensure our systems can monitor, update, and respond to changes across key search platforms • Use tools like Ahrefs, Semrush, and internal data to guide strategy and execution

Job Requirements

  • Must be based in the United States
  • Must be able to work full-time, 40 hours per week
  • No visa sponsorship available
  • Strong technical SEO experience with a track record of improving organic traffic
  • Ability to write and ship production code
  • Comfortable working with: PHP, HTML, CSS, JavaScript
  • Strong understanding of how search engines crawl, index, and rank websites
  • Experience with site architecture, internal linking, structured data, and performance
  • Experience with Google Analytics and Google Tag Manager
  • Ability to define tracking requirements and build useful funnels/reports
  • Strong judgment around prioritization, impact, and effort
  • Ability to operate independently: identify problems, form hypotheses, present plans, execute, and iterate
  • Product-minded approach to SEO/AEO/GEO and growth

Benefits

  • Your work will directly help thousands of local florists grow their businesses
  • You’ll build systems and tools, not just run SEO checklists
  • You’ll work on a rare SEO/AEO/GEO problem: scaling organic growth across a marketplace and a large network of premium local business websites
  • You’ll have access to modern SEO/AEO/GEO, analytics, and AI tools
  • You’ll work with a strong engineering organization that can support deeper platform changes
  • You’ll have meaningful ownership over one of the company’s most important growth channels

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