• Own organic traffic growth for BloomNation’s premium florist websites as your north-star KPI • Secondarily own organic traffic growth for the BloomNation marketplace • Focus on qualified organic traffic that drives real business outcomes, not vanity traffic • Identify, prioritize, and execute high-impact SEO/AEO/GEO initiatives • Present plans, explain tradeoffs, and then execute on them directly • Perform a full technical and strategic SEO audit of the BloomNation marketplace • Build and maintain a prioritized roadmap for technical SEO/AEO/GEO improvements • Write production code, primarily in PHP, HTML, CSS, and JavaScript • Create PRs and ship improvements directly • Improve crawlability, indexation, site architecture, internal linking, structured data, and page performance • Build scalable SEO systems across thousands of florist websites • Design and build internal and customer-facing SEO/AEO/GEO tools for florists • Build florist-specific tools that give local business owners capabilities they would otherwise need paid SEO platforms, consultants, or agencies to access • Turn SEO insights into scalable product features • Identify opportunities to productize repeatable SEO/AEO/GEO wins across the platform • Build and maintain tracking infrastructure using Google Analytics, Google Tag Manager, and related tools • Define what should be tracked, how it should be tracked, and how success should be measured • Create funnels and reporting that make organic performance clear and actionable • Ensure tracking is accurate, reliable, and useful for decision-making • Work with Google Search Console, Google Business Profile, Bing Webmaster Tools, Apple Business, and other search/discovery platforms • Ensure our systems can monitor, update, and respond to changes across key search platforms • Use tools like Ahrefs, Semrush, and internal data to guide strategy and execution

• Build and deliver the next generation of privacy-first analytics capabilities — from rapid prototypes and AI-powered insights to scalable product innovations embedded directly into Matomo’s core platform. • Own end-to-end innovation development within a small, autonomous team, working closely with the CTO and senior engineers to turn high-impact concepts into practical, production-ready solutions.

• Design, prototype, and deliver new features across backend (PHP) and frontend (JavaScript) that extend Matomo’s capabilities • Work across additional technologies where needed, including Python and Node.js • Rapidly explore and validate new product ideas — including but not limited to AI-powered insights and analytics features • Identify and develop innovation opportunities across analytics, visualization, integrations, and user experience • Own ideas end-to-end, from concept through deployment • Balance speed and quality while avoiding unnecessary over-engineering • Operate effectively in a small, autonomous team with minimal oversight • Proactively identify and resolve blockers to progress, escalating appropriately when support is needed • Think beyond code — considering usability, scalability, security, and long-term product value • Write automated tests, review code, and produce clear technical documentation • Maintain awareness of security vulnerabilities and ensure secure implementation practices • Stay current with emerging technologies, frameworks, and product trends to bring fresh perspectives into Matomo • Collaborate directly with Matomo’s co-founders and senior engineers using Slack, Jira, and Confluence • Share concepts, prototypes, and learnings to spread innovation practices across the company • Communicate ideas, rationale, and technical trade-offs clearly within a fully remote, global environment

• Build and deliver privacy-first analytics capabilities from prototypes to product innovations embedded in Matomo • Own end-to-end innovation development within a small team, working with senior engineers and the CTO • Design, prototype, and deliver new features across backend (PHP) and frontend (JavaScript) • Work across additional technologies such as Python and Node.js when needed • Explore and validate new product ideas including AI-powered insights • Identify and develop innovation opportunities across analytics and user experience • Balance speed and quality while avoiding over-engineering • Proactively identify and resolve blockers, escalating when needed • Write automated tests, review code, and ensure secure implementation practices • Collaborate with Matomo’s co-founders and senior engineers using tools like Slack and Confluence • Share concepts and learnings to spread innovation practices across the company