Fourlane logo
Fourlane

At Fourlane, our success is built on two things: the results we deliver for our clients and the growth of our people. This role offers the opportunity to directly impact revenue growth while helping businesses solve complex operational and accounting challenges. We’re a people-first, fully remote company where collaboration, accountability, and continuous improvement are part of our culture. You’ll work alongside experienced consultants and business leaders while helping clients unlock meaningful business outcomes through our services.

Business Development Representative

Business Development RepBusiness Development RepFull TimeRemoteMid LevelTeam 51-200

Location

United States

Posted

18 days ago

Salary

$45K - $55K / year

Seniority

Mid Level

No structured requirement data.

Job Description

Business Development Representative

Fourlane

Role Description The Business Development Representative (BDR) is a high-energy, revenue-focused member of the sales team responsible for creating opportunities, building relationships, and driving product sales from conversation to close. This role combines fast response to inbound leads with proactive outbound outreach to prospective and existing customers. The BDR will focus primarily on selling QuickBooks and Intuit products, while also identifying opportunities for related solutions and services that support the client’s accounting, financial, and operational needs. As one of the first points of contact for many clients, the BDR plays a key role in setting the tone for the customer’s experience. This person knows how to connect quickly, ask smart questions, uncover business needs, recommend solutions, and move customers toward a purchase or the appropriate next step. The BDR is not just qualifying leads — they are actively engaging customers, positioning products, creating urgency, following up with purpose, and closing or advancing sales opportunities. When a client needs become more complex, the BDR will coordinate with the appropriate Account Executive, consultant, or internal expert to ensure the customer receives the right guidance and solution. This role is ideal for someone who is competitive, driven, adaptable, and relationship-focused. The right candidate enjoys sales, thrives on activity, follows up consistently, and is motivated by turning conversations into revenue while helping businesses choose the right solutions. Qualifications - 1–3+ years of experience in sales, business development, customer service, or inside sales - Strong verbal and written communication skills - Comfortable making outbound calls and engaging customers proactively - Strong organizational skills and attention to detail - Self-motivated with the ability to work in a fast-paced environment Requirements - Experience selling SaaS, accounting software, or technology solutions - Familiarity with QuickBooks or Intuit products - Experience using CRM systems and sales tracking tools - Exposure to outbound sales campaigns and lead nurturing - Basic understanding of small business operations or accounting workflows Benefits - $45,000–$55,000 base salary plus commission and bonus opportunities - On-Target Earnings (OTE): $75,000–$90,000+ with no cap Key Responsibilities - Inbound Lead Management - Respond promptly to inbound leads from marketing, referral, partner, website, and other lead channels - Engage prospects quickly to understand their business needs, pain points, goals, timeline, and buying intent - Conduct discovery conversations that uncover product fit, urgency, budget, decision-making process, and next steps - Recommend and position appropriate QuickBooks and Intuit solutions based on the customer’s needs - Provide product demonstrations to prospective customers, highlighting relevant features, benefits, and use cases - Educate prospects on product options, licensing, subscriptions, support offerings, payroll, payments, hosting, and related solutions - Create urgency and guide prospects toward a purchase decision - Prepare or assist with quotes, product recommendations, and next-step communications - Follow up consistently to move inbound opportunities forward and close product sales - Identify opportunities for related Fourlane services, including file review, data migration, training, consulting, and advisory support - Route or coordinate more complex consulting, implementation, or service opportunities with Account Executives, consultants, or senior sales resources while maintaining strong customer experience - Outbound Prospecting & Customer Re-Engagement - Conduct outbound calls and email campaigns to existing customers and dormant accounts - Re-engage prior leads and identify new sales opportunities within the current customer base - Generate interest in upgrades, renewals, additional licenses, and related solutions - Promote new Intuit offerings, support plans, payroll, payments, and hosting services - Maintain ongoing communication touchpoints to drive customer retention and expansion opportunities - Product Sales Focus - Drive sales and opportunity generation for: - Intuit Enterprise Suite - QuickBooks Desktop - QuickBooks Online - QuickBooks Support - Intuit Payments - Intuit Payroll - QuickBooks Desktop Hosting - 3rd Party Applications - Sales Development Activities - Build and maintain an active pipeline of product sales and service opportunities - Document customer interactions, demo notes, buying signals, objections, and follow-up activity within CRM systems - Conduct product demos for QuickBooks and Intuit solutions when appropriate to support the sales process - Schedule meetings or advanced demos with Account Executives, consultants, or product experts for more complex opportunities - Collaborate with marketing and sales leadership on campaigns, outreach strategies, and customer re-engagement initiatives - Consistently follow up on open opportunities, nurture long-term prospects, and move qualified buyers toward close Success Metrics - Number of qualified opportunities generated - Product sales revenue - Outbound activity metrics (calls, emails, follow-ups) - Conversion rates from inbound and outbound leads - Pipeline contribution - Customer re-engagement and retention activity Career Path & Growth - This role is designed as a growth path into: - Senior BDR - Account Executive - Solutions Consultant - Account Manager / Client Ownership - Over time, the BDR will gain deeper exposure to: - Consultative selling - Mid-market opportunities - Intuit Enterprise Suite positioning & sales - Professional sales services - Long-term account management and relationship ownership

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