Admissions Director
Location
Rwanda
Posted
17 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Admissions Director
ALU
Role Description The Admissions Director provides strategic leadership for undergraduate recruitment and admissions across the university. This senior role is responsible for developing and executing a comprehensive enrolment strategy that attracts, recruits, and admits a diverse and academically talented undergraduate cohort, while meeting institutional enrolment goals. Reporting to the VP of Enrolment, this role leads the full admissions function and plays a pivotal part in shaping ALU's student community. Responsibilities - Develop and implement a multi-year undergraduate recruitment and admissions strategy aligned with the university's enrolment targets and institutional mission. - Diversify ALU’s admissions approach across multiple recruitment channels and models, including: - Traditional direct recruitment - Reverse recruitment (proactively identifying and approaching high-potential candidates) - Pathway programmes (pre-university, summer, and feeder school partnerships) - Digital-first recruitment strategies - Drive ALU’s presence and performance on key university discovery and application platforms, ensuring ALU’s profile, content, and engagement is current and compelling. - Own and drive tuition revenue targets for the admissions function, working closely with senior leadership to set annual fee-paying enrollment goals. - Report regularly to the VP Enrolment on tuition revenue forecasts, fee-paying conversion rates, and yield performance. - Lead, mentor, and manage the admissions team, fostering a high-performance culture focused on exceptional prospective student experience. - Oversee all stages of the undergraduate admissions lifecycle, from prospect identification and outreach through application review, decision-making, and yield activities. - Build and maintain relationships with high schools, college counselors, community organisations, and feeder institutions. - Design and manage recruitment events including open days, campus tours, school visits, and virtual engagement programmes. - Use data analytics and CRM systems to monitor pipeline health, conversion rates, and yield trends. - Collaborate with Marketing and Communications to develop compelling recruitment materials and digital campaigns. - Ensure admissions policies and procedures comply with relevant regulations, ethical standards, and accreditation requirements. - Partner with Financial Aid, Enrolment, and other departments to create coordinated yield and retention strategies. - Represent the university at national and international recruitment fairs, conferences, and industry bodies. - Manage the admissions budget, ensuring efficient allocation of resources across recruitment channels and activities. - Monitor competitor activity and higher education market trends to inform strategic planning. Qualifications - Significant experience (typically 7+ years) in university admissions or student recruitment, with at least 3 years in a leadership role. - Demonstrated track record of meeting or exceeding undergraduate enrolment targets. - Experience managing and developing teams in a fast-paced, target-driven environment. - Proven ability to build external relationships with schools, counselors, and community organisations. - Experience managing budgets and reporting on resource allocation. - Willingness to travel domestically and internationally, and to work evenings and weekends during peak recruitment periods. Requirements - Strategic planning and enrollment management across multi-year cycles. - Strong analytical skills with experience using CRM and student information systems (e.g. Slate, Banner, Salesforce). - Data-driven decision-making — ability to translate pipeline metrics into actionable strategy. - Budget management and resource allocation across recruitment channels. - Digital campaign literacy and recruitment marketing acumen. - Exceptional communication and stakeholder management skills. - Inspirational leadership with the ability to build and sustain a high-performing team culture. - Mission-driven and deeply committed to expanding access to quality higher education in Africa. - Adaptable and resilient — thrives in ambiguity and evolving institutional priorities. - Bachelor's degree required; Master's degree preferred in Higher Education, Student Affairs, or a related field.
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