• Own end-to-end B2C paid search and paid social strategy (Google Ads, Microsoft Ads, Performance Max, Demand Gen, Meta, TikTok, Reddit, YouTube) to drive new subscription acquisition, trial-to-paid conversion, and reactivation for the CE Broker product line. • Build and lead the organic search program for CE Broker—technical SEO, content SEO, on-page optimization, internal linking, and authority-building—targeting individual healthcare professionals searching for license renewal, CE tracking, and continuing education solutions. • Monitor cebroker.com web and data analytics using GA4, Google Search Console, and business intelligence tools (including Looker/Data Studio or other platforms) — tracking traffic volume, channel mix shifts, user behavior, and anomalies; surface insights on fluctuations in organic, direct, referral, and paid traffic to inform strategy and flag issues early. • Develop the subscription-economics measurement framework (CAC, payback period, LTV:CAC, ROAS by cohort, retention-adjusted ROAS) and use it to allocate budget across channels, campaigns, geographies, and license-board audiences. • Embed AI across the search workflow: deploy LLM-driven keyword and SERP research, AI-assisted ad copy and landing-page generation, automated bid and budget pacing, predictive audience modeling, and AI-powered reporting and anomaly detection. • Design and run a continuous experimentation roadmap—ad creative, bidding strategies, audiences, landing pages, pricing presentation, and checkout flows—using A/B and incrementality testing to compound subscription growth. • Optimize the subscriber funnel in partnership with the Director of Growth Product Management, influencing landing pages, pricing pages, sign-up flows, and on-site search experiences so that paid and organic traffic convert at best-in-class rates. • Develop and own the CE Broker SEO content strategy in partnership with Growth Marketing and Product Marketing—mapping search intent across license types, state boards, and renewal cycles to a high-velocity publishing roadmap. • Manage paid media budget and forecast subscription acquisition, delivering monthly and quarterly plans with channel mix, expected CAC, expected new subscribers, and downside/upside scenarios; pace daily and re-forecast as needed. • Build executive-ready reporting and dashboards (Looker/Data Studio, GA4, Search Console, ad platforms, subscription billing) that connect search performance to subscriber, revenue, and retention outcomes; present results, insights, and recommendations to marketing leadership and the broader CE Broker business. • Partner with Product, Data, and Engineering teams to audit, maintain, and improve GA4 event tracking and conversion measurement on cebroker.com — ensuring subscription-critical events (trial starts, checkout steps, subscription conversions, reactivations) are firing accurately and that data integrity supports reliable reporting and optimization decisions. • Stay ahead of fast-moving changes in search—AI Overviews, generative search experiences (SGE), zero-click results, privacy and tracking shifts, and evolving paid auction dynamics—and translate them into proactive strategy adjustments. • Partner with Growth Marketing and Product Marketing to ensure consistent messaging, audience segmentation, and downstream nurture for subscribers acquired through paid and organic search. • Manage relationships with external agencies, freelancers, and martech vendors as needed; evaluate and rationalize the SEO/PPC tool stack (e.g., SEMrush/Ahrefs, Screaming Frog, Search Console, Optmyzr, AI copy and bid tools) for impact and efficiency. Recommend additional tooling or tooling consolidation. • Develop a deep understanding of the healthcare professional audience—license renewal cycles, CE requirements by state and board, and competitive alternatives—and use that insight to differentiate CE Broker in both paid and organic channels.

• Own and optimize day-to-day SEM operations across SMB lending, credit cards, insurance, and banking verticals, including bidding strategies, budget allocation, ad copy development, keyword management, and campaign structure optimization. • Design, execute, and analyze structured experiments across audiences, creative, bidding strategies, and landing page experiences, synthesizing findings into scalable optimization playbooks and growth frameworks. • Develop and maintain reporting frameworks and dashboards using Salesforce, Looker, Snowflake, and other analytics tools to measure marketing performance, identify opportunities, and surface actionable insights. • Manage and optimize campaigns across Google Ads, SA360, and Microsoft Ads, applying best practices in campaign architecture, automation, and performance optimization. • Build and scale emerging paid social acquisition programs across platforms such as Meta, LinkedIn, and TikTok by defining channel strategy, testing creative approaches, and establishing repeatable growth loops. • Independently drive initiatives from concept through launch and post-performance analysis, bringing structure, momentum, and strong business judgment in a fast-paced environment. • Partner cross-functionally with Product, Analytics, BI, Creative, and broader Marketing teams to improve acquisition performance and align channel strategy with broader SMB business goals. • Stay informed on industry trends, platform changes, privacy developments, and emerging growth opportunities to continuously evolve acquisition strategies and maintain a competitive edge.

Role Description We are seeking a Director of Demand Generation to drive demand generation, pipeline creation, and brand awareness across channels. This is a strategic demand leadership role focused on driving qualified enterprise pipeline across all funnel stages. You’ll step into an existing demand engine and make it smarter, sharper, and more scalable. You’ll introduce new ideas, optimize what’s working, cut what’s not, and build differentiated omnichannel programs that resonate with a highly technical Salesforce developer audience. If you know how to earn credibility with developers — not just market to them — we want to talk. What You’ll Do - Own and accelerate omnichannel demand strategy across paid media, organic, community, events, field marketing, and ecosystem partnerships - Drive net-new qualified enterprise pipeline aligned to ICP accounts - Strengthen campaign architecture, segmentation, and targeting precision - Introduce high-leverage growth plays relevant to the Salesforce DevOps and developer ecosystem - Improve campaign-to-opportunity conversion and channel efficiency - Establish clear performance benchmarks, reporting rigor, and pipeline visibility - Partner closely with Sales leadership to align on target accounts and revenue goals - Lead and mentor the demand team toward experimentation, accountability, and performance What Success Looks Like Within your first 12 months, you will have: - Increased qualified enterprise pipeline - Improved channel efficiency and conversion performance - Diversified demand sources beyond any single channel - Elevated engagement within the Salesforce DevOps community - Brought fresh energy and sharper execution to our demand strategy Qualifications - 7–12+ years of demand generation or growth marketing experience in B2B SaaS - Proven track record of driving enterprise pipeline acceleration - Experience marketing to technical audiences (developers, architects, DevOps, IT leaders) - Salesforce ecosystem familiarity is strongly preferred - DevOps, developer tooling, or technical SaaS experience is highly preferred - Demonstrated success running integrated, omnichannel programs - Strong analytical orientation with a clear attribution mindset - Confidence to challenge assumptions and introduce new ideas - A bias for action and comfort operating in a high-growth environment Benefits - Opportunity to shape the digital strategy at a high-growth Salesforce ISV - Collaborative, innovative, and mission-driven culture - Competitive compensation and benefits - Career growth in a fast-scaling company serving global enterprises Extras (Benefits & Perks) - Competitive compensation, incentive structure, and company equity - Daily coaching, mentorship, and growth opportunity - Be part of a global, mission-driven team - Learn from top leaders in Salesforce DevOps and SaaS sales - Work on exciting challenges in a rapidly growing industry

• Support the development of creative assets for paid media campaigns across multiple platforms • Adapt creative assets for paid media campaigns • Assist with communication and design initiatives aligned with brand and performance goals • Create visual and written content for digital campaigns and social media • Analyze creative performance data and identify optimization opportunities for paid media campaigns • Collaborate cross-functionally with Paid Media, Social Media, and Communications teams • Support the adaptation and localization of creative materials when needed • Contribute creative ideas and trend insights to improve campaign engagement and performance • Propose creative tests and monitor creative performance