• Manage and execute all GrailX TikTok Shop Affiliate Campaigns from kickoff through completion • Serve as the primary point of contact for creators and subscribers throughout TikTok Shop Affiliate Campaigns • Own the success and growth of the TikTok Shop Affiliate Campaign program, including campaign performance and subscriber value • Coordinate communication between creators, brands, and internal teams to ensure smooth campaign execution • Own campaign promotion through email campaign creation, newsletter distribution, and sharing opportunities in Circle • Track deliverables, approvals, timelines, and updates to keep campaigns organized and on schedule • Support subscriber onboarding, activation, and engagement within TikTok Shop Affiliate Campaigns • Monitor campaign performance and provide reporting on results and key learnings • Work cross-functionally with the Social Commerce Team to improve processes and drive program growth

• Manage and execute all GrailX TikTok Shop Affiliate Campaigns from kickoff through completion • Serve as the primary point of contact for creators and subscribers throughout TikTok Shop Affiliate Campaigns • Own the success and growth of the TikTok Shop Affiliate Campaign program, including campaign performance and subscriber value • Coordinate communication between creators, brands, and internal teams to ensure smooth campaign execution • Own campaign promotion through email campaign creation, newsletter distribution, and sharing opportunities in Circle • Track deliverables, approvals, timelines, and updates to keep campaigns organized and on schedule • Support subscriber onboarding, activation, and engagement within TikTok Shop Affiliate Campaigns • Monitor campaign performance and provide reporting on results and key learnings • Work cross-functionally with the Social Commerce Team to improve processes and drive program growth

• Pipeline ownership: You are accountable for the marketing-generated pipeline (not just leads) and optimize the customer journey from first touchpoint to demo. • Build the engine: You design and execute multi-channel campaigns (paid, organic, outbound support) and translate our positioning into scalable campaign frameworks. • Funnel optimization: You identify and close gaps in the funnel — from content to interest, interest to conversion, and conversion to demo. • Messaging & assets: You create and optimize landing pages, messaging, and conversion assets to continuously improve demo quality. • Performance transparency: You define and monitor core metrics such as pipeline contribution, cost per opportunity, and conversion rates across the entire funnel. • Strategic execution: You translate our vision of a “AI-driven commercial operating system” into compelling offers and hooks.

• Own pipeline generation, taking full responsibility for marketing-generated pipeline • Build and design multi-channel campaigns and translate positioning into high-performing frameworks • Identify and close gaps between content, interest, conversion, and demos • Build and optimize landing pages, messaging, and conversion assets • Define and own core metrics such as pipeline contribution, cost per opportunity, and funnel conversion rates • Translate strategy into execution, turning positioning into compelling offers and campaign hooks