Role Description We are seeking a results-driven Marketing Manager, Demand Generation, to lead campaign strategy and execution across the full marketing funnel. This role will manage and develop a team of demand generation marketers while owning the planning, execution, and performance of integrated campaigns that drive pipeline and revenue growth. This is a hands-on leadership role ideal for a strategic thinker who can also execute effectively balancing team development with direct campaign ownership. The ideal candidate embraces AI and emerging technologies as core enablers, leveraging them to scale impact, improving efficiency, and drive data-informed decisions across demand generation efforts. Key Responsibilities - Team Leadership & Development - Lead, mentor, and develop a team of demand generation marketers - Establish clear goals, priorities, and performance expectations aligned to pipeline targets - Foster a culture of accountability, experimentation, and continuous improvement - Enable the team to leverage AI tools to improve productivity and campaign outcomes - Partner with leadership to evolve team structure, capabilities, and skill development - Campaign Strategy & Execution - Own end-to-end demand generation strategy across channels (digital, email, events, paid media, ABM, etc.) - Plan and execute integrated, multi-channel campaigns to drive qualified pipeline - Leverage AI to enhance: - Campaign planning - Personalization - Content creation - Audience targeting - Collaborate with content, product marketing, and sales to align messaging and targeting - Ensure campaigns align with key personas and stages of the buyer journey - Pipeline & Performance Management - Own and manage campaign KPIs including MQLs, SQLs, pipeline, and revenue contribution - Analyze performance data and continuously optimize campaigns based on insights - Utilize AI-driven analytics to improve forecasting, targeting, and effectiveness - Partner with Marketing Operations on tracking, attribution, and reporting - Provide regular updates, insights, and recommendations to stakeholders - Sales Alignment - Partner closely with Sales leadership on pipeline targets, lead quality, and follow-up processes - Support sales enablement through campaign insights, messaging, and tools - Streamline lead handoffs to improve conversion rates - Process, AI & Optimization - Champion adoption of AI as a core driver of scalability and competitive advantage - Identify opportunities to leverage AI across campaign execution, segmentation, testing, and optimization - Drive a test-and-learning culture, evaluating new tools and strategies to improve performance - Balance automation with strategic oversight to maintain brand quality and customer experience - Identify opportunities to improve efficiency, scalability, and ROI across campaigns Qualifications - 5+ years of experience in B2B marketing with a strong focus on demand generation - 1–3 years of people management experience - Proven track record of driving pipeline and revenue through integrated campaigns - Experience leveraging AI tools and technologies to improve marketing performance - Strong analytical mindset with the ability to use data to drive decisions - Experience with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce) - Excellent cross-functional collaboration and communication skills Preferred Qualifications - Experience in fintech, financial services, or SaaS environments - Familiarity with account-based marketing (ABM) strategies - Experience managing multi-channel demand generation programs at scale - Strong understanding of buyer journey mapping and segmentation strategies What Success Looks Like - Consistent delivery of qualified pipeline and revenue contribution - High-performing team with strong engagement and measurable impact - Effective use of AI to scale campaigns and improve efficiency - Strong alignment between Marketing and Sales - Continuous improvement in campaign performance and ROI Work Environment - Fully remote, collaborative environment - Fast-paced, results-oriented culture - High visibility role working cross-functionally with marketing, sales, and leadership Company Description As a forward-thinking software provider, Computer Services, Inc. (CSI) helps community and regional financial institutions solve their customers’ needs through open and flexible technologies. In addition to its award-winning core banking platform, these include the latest in lending, digital banking, payments, financial crime prevention and cybersecurity. Building on its 60-year track record of personalized service, CSI is shaping the future of banking and empowering its customers to rival their competition. Benefits - Competitive salary - Eligibility for incentive awards based on both individual and business performance - Comprehensive range of benefits

Role Description Estamos buscando um(a) Head de Tráfego para liderar as estratégias de mídia paga da empresa, acompanhando resultados, otimizando campanhas e impulsionando o crescimento dos nossos projetos. - Planejar, executar e otimizar campanhas de tráfego pago - Gerenciar campanhas em plataformas como Meta Ads, Google Ads e TikTok Ads - Acompanhar métricas, KPIs e resultados de performance - Criar estratégias de escala e otimização de campanhas - Gerenciar orçamento de mídia e distribuição de investimento - Liderar e acompanhar o time de tráfego - Desenvolver relatórios e análises estratégicas - Trabalhar em conjunto com os times de Marketing, Comercial e Conteúdo - Buscar constantemente melhorias, testes e novas oportunidades de crescimento Qualifications - Perfil estratégico, analítico e orientado a resultados - Experiência com gestão de tráfego pago - Capacidade de liderança e gestão de equipe - Organização e visão de processos - Boa comunicação e tomada de decisão - Facilidade para interpretar métricas e dados - Proatividade e mentalidade de crescimento - Disponibilidade no horário comercial (08h às 18h) Benefits - Remuneração fixa + variável por performance - Treinamento e desenvolvimento contínuo - Oportunidade real de crescimento e liderança - Ambiente colaborativo, dinâmico e focado em resultados

• Own the day-to-day execution, optimization, and reporting of paid search programs • Manage and optimize paid search campaigns across Google (Search, Shopping, Demand Gen, PMAX, YouTube) and Bing • Build and execute Google/Bing campaigns including keyword research, campaign structuring, audience targeting, A/B testing, reporting, and ongoing optimization • Lead testing methodologies for search and shopping campaigns • Drive results to achieve key performance KPIs, including return on ad spend (ROAS) • Oversee Google ads budget allocation and forecasting • Prepare regular reports and presentations to communicate campaign results, insights, and recommendations • Partner closely with cross-functional teams such as Creative, Ecomm, Influencer, and Paid Social to drive best practices • Stay updated with the latest trends, algorithm changes, and best practices in search marketing

• Strategically plan, execute, and optimize paid media campaigns across Meta Ads, Google Ads, Twitter Ads, and LinkedIn Ads (not Amazon). • Analyze campaign performance, focusing on cost per conversion and total conversions as key success metrics. • Continuously test and refine creatives, ad copy, targeting, and bidding strategies to improve ROAS. • Collaborate with the marketing team to align paid strategies with overall lead generation goals. • Provide regular performance reports with actionable insights to enhance campaign effectiveness.