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CRM Specialist
Location
Argentina
Posted
10 days ago
Salary
0
Seniority
Mid Level
Job Description
CRM Specialist
Workana
• Auditar el estado actual de Customer.io: datos, segmentos, journeys, naming y estructura general • Diseñar y documentar la arquitectura de CRM: modelo de datos, taxonomía de eventos, lógica de segmentación • Construir y optimizar journeys y automatizaciones para audiencias B2B y B2C • Gestionar y mejorar la integración entre Customer.io y el CRM de ventas (HubSpot / Salesforce) • Asegurar la calidad y consistencia de los datos en toda la cadena • Colaborar con Tech para implementar integraciones y eventos desde el producto • Trabajar con Marketing y Customer Success para traducir necesidades de negocio en lógica de CRM • Proponer y medir mejoras: deliverability, engagement, conversion y retención
Job Requirements
- 2 a 4 años de experiencia trabajando con herramientas de CRM / marketing automation
- Experiencia comprobable con Customer.io o plataformas similares (Braze, Iterable, Klaviyo)
- Comprensión sólida de modelos de datos, eventos y atributos de usuarios
- Experiencia integrando herramientas de marketing con CRMs de ventas (HubSpot, Salesforce u otros)
- Capacidad para trabajar con equipos técnicos: leer documentación, entender APIs, participar en conversaciones de datos
- Criterio para priorizar: saber qué ordenar primero y por qué
- Comunicación clara — escrita y verbal — para alinearse con múltiples áreas
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