Title: Manager, Campaigns & Content - CeraVe DMI Job Description: Title: Manager, Campaigns & Content - CeraVe DMI Location: Hudson Yards, NY Division: L'Oréal Dermatological Beauty Reports to: Dir, Campaigns & Content - CeraVe DMI Who We Are: For more than a century, L'Oréal has devote its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. At L'Oréal Dermatological Beauty, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty. Our brands portfolio includes CeraVe, La Roche-Posay, Vichy, SkinCeuticals and Skinbetter Science offering a range of skincare and haircare products to respond to all expectations linked to beauty and health of the skin. The L'Oréal Dermatological Beauty division changes lives by creating the "beauty of health" with iconic brands like La Roche-Posay, Vichy, CeraVe, SkinCeuticals, and skinbetter science. As the most prescribed brands by dermatologists and specialists, the division has experienced double-digit global growth for the past five years, fueled by over 7,500 employees worldwide. About the Role: The Manager, Campaigns & Content - CeraVe DMI will lead the development and implementation of full paid media content strategies for CeraVe, collaborating with internal teams and agencies to drive 360 campaigns across all channels. Key Responsibilities: ACTIVATION STRATEGY: - Trigger the consumer insight and the big idea generation by briefing the creative agency. - Collaborate efficiently with Global Marketing Project Manager, Business Leader and Emerging Category Leader, as well as all metiers part of the 360. - Propose the campaign calendar, and relevant list of assets and pillars. - Propose for each launch the 360° paid content strategy (channels, touch points, assets, formats) and work with all metiers to ensure owned and earned are part of the campaign. - Ensure consistency and relevancy across all touchpoints, aligned with the category strategy & brand priorities, and ensure 360 ROI. 3RD PARTY MANAGEMENT: - Create 360-degree brief and kickstart with key partners (McCann, Craft, TEVA, others agencies & media asset planner locally) - Gather assets needed, establish retro planning and brief agencies accordingly. - Manage the agencies responsible for the creation of content. - Create and issue briefs for agencies. - Manage & review agency progress. - Ensure content meets the brand DNA. - Manage agency contract, financials, and timelines. CONTENT CREATION - Responsible for the global 360 content creation for the categories assigned respecting time and budget constraints, liaising with relevant stakeholders and ensuring it resonates with the consumer. - IMC communication content for projects (print, POS, TVC, digital, social media content) for paid media purpose. - Coordinate and ensure big idea is followed by all relevant métiers involved in the campaign (Ecom team, PR team, Advocacy...) and partner with them to leverage to the maximum the level of execution and excellence. - Work with CMI to test pre-campaign performance when relevant. - Work with CMI to assess post-campaign performance using data provided by Zones & countries. COORDINATION WITH MARKETS: - Work with Zones and Drive countries to understand local needs, ensure relevance of content mix and relevance of assets. - Define & write guidelines for content local adaptation - Assess the efficacy of the assets to ensure learnings to next successes. Qualifications: - Bachelor's degree in communications, marketing, or business. - 3-5 years of experience in content strategy across various channels (social media, influencer marketing, website optimization, e-commerce, CRM, content creation). - Skincare experience and a strong interest in health, beauty, and dermatology preferred. - Advanced proficiency in campaign development, content creation, and 360 distribution strategies. - Proven ability to manage multiple projects, prioritize effectively, and thrive in a fast-paced environment. - Excellent communication, collaboration, and problem-solving skills. - Professional demeanor, positive attitude, meticulous attention to detail, and a proactive approach. - Excellent written communication skills, with the ability to write in a medical tone of voice preferred. - Experience in KPI reporting and analysis. - Proven ability to manage vendors and collaborate with business partners on innovations. - Strong understanding of creative development and execution. - Demonstrated success in executing large-scale campaigns with measurable results. - Experience with international markets - Any relevant industry awards (e.g., Cannes Lions, CLIOs, Effies) are a plus. What We Offer: - Salary Range: $98,400-$140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level) - Competitive Compensation: Salary range based on experience and a comprehensive benefits package (Medical, Dental, Vision, 401K, Pension Plan). - Hybrid Work Policy (Up to 2 Days per week work from home for eligible roles, subject to manager approval.) - Generous time-off policy - Access to company perks (product discounts, mobile allowance) - Learning and development opportunities - Employee resource groups - Mental health and wellness programs Don't meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles! We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [1] [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time. Our Safe Together Plan: Your safety is our highest priority. 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Role Description We are building a scalable organic growth engine focused on programmatic SEO, high-intent landing pages, and AI-assisted content operations and we’re looking for an SEO Content Specialist to help lead execution. Responsibilities - SEO Content Production & Publishing - Create SEO briefs for: - Industry pages - Role pages - Location pages - Service pages - Long-form blog content - Optimize pages for search intent, conversions, and topical authority - Review and refine AI-generated content to align with brand voice and quality standards - Publish and QA content in the CMS - Optimize: - Titles - Meta descriptions - Headers - Internal linking - Page structure - Maintain content consistency across templates and landing pages - AI-Assisted Content Operations - Build and maintain AI prompt workflows for different page types - Run multi-step content generation workflows: - Outline creation - Draft generation - Editing - QA - Improve efficiency while maintaining content quality - Create SOPs and documentation for content production workflows - Identify opportunities to scale content operations using AI - Programmatic SEO & Landing Page Scaling - Support the creation and scaling of: - Industry pages - Role pages - Location pages - Comparison pages - Work closely with brand marketing and design to improve template performance - Help structure scalable internal linking systems - Ensure content remains unique, useful, and non-duplicative at scale - Technical SEO QA - Perform SEO QA checks across published pages - Monitor: - Indexability - Canonical tags - Redirects - Metadata - Crawlability - Sitemap health - Identify and troubleshoot SEO issues proactively - Work with engineering or Webflow developers to resolve issues - Reporting & Growth Support - Monitor performance in: - Google Search Console - GA4 - Ahrefs/Semrush - Track content performance and keyword growth - Support ongoing SEO experiments and growth initiatives - Maintain weekly reporting on shipped work and performance impact What Success Looks Like - Consistent publishing velocity across SEO landing pages and blogs - Growth in organic traffic, impressions, and conversions - Faster scaling of SEO content using AI-assisted workflows - Strong content quality with minimal post-publish revisions - Improved internal linking and topical authority - Clean technical SEO hygiene across the site - Well-documented and repeatable workflows You’ll Thrive In This Role If You… - Enjoy: - Shipping work consistently - Building scalable systems and workflows - Combining SEO + AI + operations - Working in fast-moving startup environments - Turning messy processes into organized pipelines - Are Comfortable With: - High-volume execution work - Managing multiple content workflows simultaneously - Ambiguity and evolving priorities - Repetitive QA work while maintaining quality standards - May Struggle If You Prefer: - Slow-moving environments - Highly rigid processes - Minimal accountability - Limited ownership Must-Haves - 4+ years of SEO content or SEO operations experience - Strong understanding of on-page SEO best practices - Experience working with AI-assisted content workflows - Experience creating SEO briefs and content outlines - Hands-on large scale CMS publishing experience, particularly with WordPress - Familiarity with: - Google Search Console - GA4 - Ahrefs / Semrush - Strong attention to detail and QA skills - Excellent written communication skills - Ability to manage deadlines and content pipelines independently Nice-to-Haves - Experience with programmatic SEO - Experience scaling location or role-based SEO pages - Technical SEO knowledge - Familiarity with internal linking strategies - Basic automation or scripting knowledge - Startup or agency experience - Experience in staffing, recruiting, HR tech, or B2B SaaS Benefits - Access to a $200k+ perk marketplace with instant discounts on 150+ services - Access up to 50% of approved earnings before payday (no credit checks or fees)

• Develop our End-to-end content strategy for Social Media • Create Killer Content that engages viewers • Grow our followers aggressively • Drive sales through organic content & awesome storytelling • Provide our Paid Ads team with sufficient creatives to test & iterate • Be the soul of our Branding Strategy • Monthly content performance audit

Role Description We are currently looking for top talent to fill the role of Marketing & Content Associate. - Monthly Rate: $1250 - 2150/month - Availability: Full-time - 40 hours/week - Time Zone: PDT To streamline your application, please carefully review and complete ALL THREE items below before proceeding to the application form. What to Prepare: - English Proficiency Rating – Enter your CEFR English proficiency level in the application form. If unsure, take a quick assessment here: EF SET Quick Check. - Coconut VA Profile (Resume) – Create your Coconut VA profile using this template: Coconut VA Profile Template. ⚠️⚠️⚠️ YOUR RESUME MUST FOLLOW THIS FORMAT AND SHOULD BE IN ENGLISH. ⚠️⚠️⚠️ - 1-Minute Introduction Video – Record a short introduction video (preferably using Loom) and provide the link in your application. By submitting your video, you grant Coconut permission to share it on our platforms. Qualifications - Video editing and content production - Social media management - Marketing support - Administrative and customer success support Requirements - Strong writing skills for captions and short-form copy - Familiarity with Canva for creating social graphics and thumbnails - Organized and self-directed, with the ability to manage daily publishing without close supervision - Comfortable working inside a project management tool such as Asana - Experience with Webflow at the editor level - Experience working with AI tools, particularly Claude or similar - Experience with Postiz or another social media scheduling platform - Comfort working in a fast-moving startup environment - Familiarity with HubSpot for basic marketing operations tasks Benefits - ✅ Competitive Salary – Great compensation package. - ✅ 13th Month Pay – Enjoy an extra month’s salary. - ✅ Paid Time Off – 12 days of PTO for vacation, self-care, or breaks. - ✅ US Holidays Off – 12 paid US holidays throughout the year. - ✅ Maternity & Paternity Leave – Dedicated leave for new parents. - ✅ Comprehensive Healthcare – Quality healthcare benefits for you and your family. - ✅ Life Insurance* – Full-time HMO plan includes life insurance. - ✅ Mental Health Support – Access to mental health consultations and wellness resources. - ✅ Milestone Gifts & Birthday Treats – Celebrate achievements and special days. - ✅ Exciting Team Experiences – Island getaways, virtual town halls, and regional meetups. - ✅ Stay Connected – Be part of a supportive network.