- Develop and execute digital marketing strategies to grow website traffic and brand visibility - Manage and optimize Google Ads campaigns - Analyze YouTube performance data including CTR, audience retention, watch time, engagement, and subscriber growth - Identify opportunities to improve YouTube content performance and audience growth - Monitor and report campaign performance metrics such as CPC, CPA, CTR, ROAS, and conversions - Understand how paid traffic and organic content strategies work together - Contribute strategically to long-term audience growth and community building - Research competitors, audience behavior, and digital trends - Work closely with content and creative teams to improve overall platform performance

Title: Digital Marketing Specialist (Hopkins, MN - Hybrid, or Remote) Location: Hopkins; United States Job Description: Job category: Marketing Requisition number: DIGIT001633 Full-time Remote Job details Since 1985, Digi International has been a pioneer in wireless communication, forging the future for connected devices and responding to the needs of the people and enterprises that use them. Before the Internet of Things was a thing, we built M2M and IoT devices, adapted to evolving network standards, and optimized data communications around the most advanced protocols and emerging technologies. From radio frequency modems to gateways, cellular routers, networking devices, embedded system-on-modules (SOM) and single-board computers (SBCs), Digi's solutions have continually grown to serve an extensive breadth of applications across the IoT landscape. Today, our IoT offerings include sensor-based solutions, a sophisticated platform for remotely monitoring device deployments of any size, anywhere, as well as professional design, implementation and certification teams to help you carry out your vision, no matter how large or small. What You Will Do Marketing Automation & Campaign Execution - Support the execution of marketing campaigns using platforms such as HubSpot or similar marketing automation tools • Assist with email campaigns, landing pages, and campaign workflows that capture and nurture leads • Support digital marketing initiatives including webinars, email programs, and promotional campaigns Demand Generation & Lead Management - Help support programs that generate Marketing Qualified Leads (MQLs) • Assist with lead segmentation, campaign tracking, and CRM integration • Help maintain lead nurture programs that guide prospects through the marketing funnel AI-Assisted Marketing Workflows - Use AI tools to support campaign development, marketing content creation, and analysis • Help develop repeatable workflows that improve marketing efficiency • Evaluate new AI tools that support marketing productivity and performance Digital Marketing & Social Media - Help manage Digi’s corporate social media presence including LinkedIn, Facebook, and X • Draft and schedule posts promoting products, events, and company updates • Monitor engagement and track performance metrics Marketing Analytics & Reporting - Maintain campaign data including audience segments and campaign tracking • Support marketing dashboards and performance reporting • Help identify opportunities to improve campaign performance and engagement Who You Are and What You Bring - Bachelor’s degree in Marketing, Communications, Business, or related field - Basic understanding of digital marketing, email campaigns, and social media - Strong written communication and organizational skills - Interest in marketing technology platforms and AI tools - Interested in AI-driven marketing, marketing automation, and digital campaigns - Enjoys combining creative marketing with data and analytics - Curious about new marketing technologies and interested in learning how AI can improve marketing effectiveness. Desired But Not Required - Exposure to marketing automation platforms such as HubSpot, Marketo, or Mailchimp • Familiarity with AI-assisted marketing tools or generative AI platforms • Experience using Google Analytics or marketing dashboards • Experience supporting social media or digital marketing initiatives What We Offer - Hands-on experience executing AI-assisted marketing campaigns • Experience working with marketing automation platforms and CRM integrations • Exposure to modern AI-driven marketing workflows • Mentorship from experienced marketing and demand generation leaders Digi International offers a distinctive Total Rewards package including a short-term incentive program, new hire stock award, paid parental leave, open (uncapped) PTO, and hybrid work environment in addition to our competitive medical, health & wellbeing and compensation offerings. The anticipated base pay range for this position is $51,000 – $80,000. Pay ranges are determined by role, job level and primary job location. The range displayed reflects the reasonable range we anticipate paying for this position and reflects the cost of labor within several U.S. geographic markets. The specific salary offered within the range will depend on various factors including, but not limited to the candidate’s relevant and prior experience, education, skills, and primary work location. It is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each position. Pay ranges are typically reviewed and updated annually. At Digi, we embrace diversity and inclusion among our teammates. It is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. We are committed to providing an environment of respect where equal employment opportunities are available to all applicants and teammates. *Please note that we are unable to provide visa sponsorship for this position. This includes, but is not limited to, work visas, employment-based visas, or residency sponsorship. Candidates must have valid work authorization in the United States at the time of application. Visa applications of any kind will not be considered.

Role Description We are seeking a Digital Marketer that drives brand awareness, website traffic, and sales leads by designing and executing online strategies across social media, SEO/SEM, email, and display advertising. Key responsibilities include: - Campaign Management: Planning and implementing paid campaigns on social media (Facebook, LinkedIn, etc.) and Google Ads. - SEO/SEM Optimization: Conducting keyword research, on-page optimization, and SEO strategies to increase organic search rankings. - Content Strategy: Developing engaging content for websites, blogs, and social media platforms. - Analytics & Reporting: Using Google Analytics and other tools to measure traffic, evaluate KPIs, and report on campaign ROI. - Email Marketing: Creating and managing email campaigns to nurture leads and retain customers. - Social Media Engagement: Managing daily social media postings, monitoring engagement, and building community. - Market Research: Analyzing competitor advertising and identifying new market trends. Qualifications - Technical Skills: Proficient in SEO/SEM, Google Analytics, content management systems (CMS) like WordPress, and email marketing software. - Creativity: Ability to create engaging, consistent, and on-brand content. - Data Analysis: Strong ability to analyze web statistics and translate them into actionable insights. - Communication: Excellent written and verbal communication skills for content creation and reporting. - Education/Experience: Typically a degree in Marketing, Communications, or relevant work experience in digital marketing roles. - Photo and Video Editing Skills: Proficient on any tools for photo and video editing. Requirements - Type: Remote - Job Status: Full Time - Work Schedule: Able to work between 8 AM–5 PM EST - Start Date: ASAP Benefits - Competitive Base Pay: $6.50/hr (w/ pay raise) - Make a Difference: You’ll play a key role in ensuring that clients receive the best care possible. - Growth Opportunities: As we grow, so will you! There’s plenty of room for advancement and learning. - Fun & Supportive Team: We’re a tight-knit group that values collaboration, compassion, and a good laugh. Company Description At Helper Heroes, we’re on a mission to provide exceptional care and support to home care agencies in the U.S. We believe in true partnership where our virtual assistants act as an extension of the care team. Our goal is to ensure a compassionate, innovative, and efficient care experience for clients and families alike.

Amazon Digital Marketing Strategist Location: Poway California US Department: 0.25 Job Description: Description: Position Overview The Amazon Digital Marketing Strategist is responsible for driving revenue growth, advertising efficiency, and retail excellence across Amazon and Walmart marketplaces in the U.S., Canada, and the U.K., with occasional exposure to additional marketplaces as the business expands. This role owns marketplace performance across advertising, catalog health, promotions, merchandising, and analytics. This position blends hands-on execution with strategic analysis and plays a critical role in scaling marketplace revenue through disciplined optimization, forecasting, and experimentation. The Amazon Digital Marketing Strategist serves as the day-to-day owner of marketplace performance while partnering with Ecommerce, Finance, Product, Operations, Marketing, and external partners. This role is a lead individual contributor with responsibility for managing marketplace freelancers and agencies. The position reports to the Vice President of Ecommerce & Digital Strategy. Key Responsibilities - Own revenue performance across Amazon and Walmart marketplaces, with accountability for ROAS, TACoS, and new-to-brand growth - Manage Amazon Ads programs, including Sponsored Products, Sponsored Brands, and Sponsored Display - Control budget pacing, optimization, keyword strategy, bidding, and campaign structure - Identify opportunities to improve ad efficiency, scale winning campaigns, and test new strategies - Conduct listing optimization across marketplaces, including titles, bullets, backend keywords, A+ content, and merchandising strategy - Manage keyword research, indexing, and SEO performance using marketplace tools and data - Own catalog health, including suppression fixes, variation setup, compliance issues, and listing accuracy - Plan and execute on marketplace promotions, including coupons, deals, and tentpole events (Prime Day, T12, and other key moments) - Own forecasting, pacing, and performance tracking across marketplaces - Manage and coordinate marketplace freelancers and external agencies - Lead Amazon research meetings and provide data-backed product recommendations - Partner with Marketing on creative asset needs and performance feedback - Collaborate cross-functionally with Ecommerce, Finance, Product, and Operations teams - Create SOPs and documentation to support scalable marketplace operations - Provide backup support for customer service as needed - Build and maintain reports and dashboards to track revenue, advertising performance, NTB customers, and incrementality - Monitor weeks of coverage and sales velocity to support sales forecasting Requirements: Minimum Qualifications Education & Experience - Bachelor’s degree required - 4+ years of hands-on Amazon or marketplace experience - Proven experience managing Amazon ad programs with a minimum of $50K/month in spend - Experience managing marketplace revenue at a minimum of $5M annually Technical & Soft Skills - Deep expertise in Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display) - Strong experience with keyword research and Amazon SEO tools (e.g., Helium 10 or similar platforms) - Proficiency in Vendor Central analytics, including Retail Analytics and SQP - Proficiency in Seller Central analytics and Business Reports - Strong forecasting and pacing skills, including weeks-of-coverage and demand planning models - Advanced Excel or Google Sheets skills for modeling, analysis, and reporting - Strong experience analyzing promotional, deal, and event performance - Comfortable operating in ambiguous, fast-changing marketplace environments - Strong written and verbal communication skills - Deep understanding of Amazon merchandising with strong attention to detail Work Environment & Physical Requirements - Hybrid work environment (four days per week in office, Poway, CA 92064, one day remote) - Light travel, which may include attending one to two industry conferences per year Compensation details: 90000-92000 Yearly Salary PI1e844be8ca6b-29963-39679235