Content Marketing Specialist
Location
Bosnia And Herzegovina
Posted
15 hours ago
Salary
0
Seniority
Senior
Job Description
Content Marketing Specialist
FYUL
• Developing and executing content strategies for the German-speaking (DACH) market across blogs, landing pages, and marketing campaigns • Creating, localizing, and optimizing content such as blog articles, newsletters, email campaigns, and website copy • Conducting keyword research and applying SEO best practices to improve organic visibility and performance • Optimizing landing pages, product pages, and informational content to increase engagement and conversions • Managing content localization and ensuring consistency in tone of voice across all German-language touchpoints • Planning and supporting ecommerce campaigns, seasonal promotions, and lifecycle communications for the DACH region • Collaborating with cross-functional teams (Growth, Product, Design, CRM) to align messaging and content strategy • Monitoring content performance and continuously iterating based on SEO and engagement insights
Job Requirements
- Experience in content marketing, copywriting, SEO, or editorial roles (ecommerce experience is a strong plus)
- Native proficiency in German and excellent written English
- Strong understanding of SEO principles, keyword research, and on-page optimization
- Experience creating or localizing content for specific markets or audiences
- Ability to write clear, engaging, and conversion-driven copy
- Familiarity with ecommerce, digital marketing, or SaaS/on-demand platforms is a plus
- Strong organizational skills and ability to manage multiple content streams
- Analytical mindset with an interest in performance tracking and optimization
- Highly self-motivated with a proactive mindset and the ability to independently drive projects from concept development to execution
Benefits
- Private health insurance
- 2 extra paid days off to focus on your mental or physical well-being
- 1 extra paid day off to celebrate a Birthday or any other celebration of your choice
- Learning Budget to support your professional development
- Access to mentorship, internal meetups, and hackathons, both on-site and online
- Exciting team-building events and parties you’ll never forget!
Related Guides
Related Categories
Related Job Pages
More Content Marketing Manager Jobs
Content & Conversion Strategist
Sophie Society Co.Sophie Society takes a truth-finding approach to discovering what works on Amazon today.
• Coordinate with our design team to produce conversion-focused creative assets for Amazon brands • Manage scheduling of creatives and campaigns across multiple brands • Track performance of creatives and assets using data-driven metrics • Collaborate closely with the PPC team to align creative strategy with ad performance • Use data insights to guide and optimize creative decisions for stronger conversion rates • Maintain high standards for creative quality, consistency, and professionalism
Marketing Campaign and Content Specialist
Digi InternationalDigi International is self-described as a global leader in IoT connectivity, networking, and IT solutions, providing hardware, software, and services that help
Title: Marketing Campaign and Content Specialist (Hopkins, MN - Hybrid or Remote) Location: Hopkins United States Job category: Marketing Requisition number: MARKE001634 - Full-time - Hybrid Description Since 1985, Digi International has been a pioneer in wireless communication, forging the future for connected devices and responding to the needs of the people and enterprises that use them. Before the Internet of Things was a thing, we built M2M and IoT devices, adapted to evolving network standards, and optimized data communications around the most advanced protocols and emerging technologies. From radio frequency modems to gateways, cellular routers, networking devices, embedded system-on-modules (SOM) and single-board computers (SBCs), Digi's solutions have continually grown to serve an extensive breadth of applications across the IoT landscape. Today, our IoT offerings include sensor-based solutions, a sophisticated platform for remotely monitoring device deployments of any size, anywhere, as well as professional design, implementation and certification teams to help you carry out your vision, no matter how large or small. Location: Remote or in Hybrid to Hopkins, MN headquarters Position Digi International is seeking an AI‑Assisted Content Producer to support the scalable production of high‑quality digital content that drives website engagement, organic traffic, and lead generation for Digi’s IoT and managed connectivity solutions. Reporting to the Content Operations & Media Relations Supervisor, and supporting the Sr. Manager of Digital Content Strategy & Growth, this role combines modern AI‑assisted content creation tools with strong editorial judgment. The AI‑Assisted Content Producer accelerates research, ideation, and drafting while ensuring outputs meet Digi’s standards for technical accuracy, brand voice, search visibility, and audience engagement. This position plays a key role in translating complex IoT, networking, and edge computing topics into accessible and compelling content across Digi.com, digital campaigns, and thought leadership initiatives. What You Will Do - Produce digital content including blog articles, website pages, customer success stories, and marketing assets aligned with Digi’s digital content strategy. - Use AI tools to accelerate research, outline development, and first‑draft content creation across multiple formats. - Edit and refine AI‑generated drafts to ensure clarity, accuracy, technical credibility, and alignment with Digi’s brand voice. - Translate complex technology concepts into clear narratives for technical and business audiences. - Support the development of product, solution, and industry‑focused website content. AI‑Assisted Content Development - Leverage generative AI tools for research summaries, outlines, content drafts, and content variations. - Develop and refine prompts and workflows that improve the quality and efficiency of AI‑assisted content production. - Validate AI‑generated information through research and collaboration with internal subject matter experts. - Continuously improve workflows that combine AI efficiency with strong editorial quality. SEO, AEO & Digital Discovery Optimization - Structure content to improve discoverability in traditional search engines and AI‑driven discovery platforms. - Apply SEO best practices including keyword alignment, metadata optimization, and internal linking. - Support the development of topic clusters and authority content in strategic IoT and connectivity solution areas. - Assist in optimizing content for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). Content Production & Campaign Support - Assist in producing digital assets for product launches, marketing campaigns, and demand generation initiatives. - Create supporting content for landing pages, blog posts, case studies, and marketing collateral. - Update and optimize existing website content to maintain accuracy and improve search performance. - Support the development of customer success stories and technical thought leadership content. Collaboration - Work closely with the Supervisor, Content Operations & Media Relations to execute the editorial calendar. - Collaborate with product marketing, marketing campaigns, and sales teams to produce content aligned with business priorities. - Coordinate with design and digital teams when content requires visual or multimedia components. Who You Are and What You Bring - Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field. - 0–3 years of experience in digital content creation, marketing, or communications (internships acceptable). - Strong writing and editing skills with attention to clarity and detail. - Familiarity with generative AI tools used for research and content creation. - Basic understanding of SEO and digital content best practices. - Interest in technology topics such as IoT, connectivity, networking, or edge computing. Key Competencies - AI‑assisted content creation - Writing and storytelling - Research and curiosity - Digital marketing fundamentals - Collaboration and communication - Attention to detail Desired But Not Required - Experience writing blog posts, technical articles, or marketing content. - Familiarity with CMS platforms used for website publishing. - Exposure to SEO tools such as SEMrush, Ahrefs, or similar platforms. - Interest in emerging AI technologies used in marketing and content production. Digi International offers a distinctive Total Rewards package including a short-term incentive program, new hire stock award, paid parental leave, open (uncapped) PTO, and hybrid work environment in addition to our competitive medical, health & wellbeing and compensation offerings. The anticipated base pay range for this position is $50,000 – $80,000. Pay ranges are determined by role, job level and primary job location. The range displayed reflects the reasonable range we anticipate paying for this position and reflects the cost of labor within several U.S. geographic markets. The specific salary offered within the range will depend on various factors including, but not limited to the candidate’s relevant and prior experience, education, skills, and primary work location. It is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each position. Pay ranges are typically reviewed and updated annually. At Digi, we embrace diversity and inclusion among our teammates. It is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. We are committed to providing an environment of respect where equal employment opportunities are available to all applicants and teammates. *Please note that we are unable to provide visa sponsorship for this position. This includes, but is not limited to, work visas, employment-based visas, or residency sponsorship. Candidates must have valid work authorization in the United States at the time of application. Visa applications of any kind will not be considered. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Title: Head of Casino Location: Remote Europe Job Description: BettingJobs is working with a growing operator who are a licensed sportsbook business in the Australian market and expanding their casino product offering internationally. They’re searching for a Head of Casino to join the team and lead the casino vertical. The position can be based in Brisbane, remotely in Australia or remotely elsewhere in the world for the ideal candidate, apply today for a confidential discussion. Responsibilities: - Own casino strategy and performance decisions, using data and market insight to continuously refine the commercial direction of the vertical. - Take operational ownership of the Casino P&L; monitor revenue, promotional costs, and GGR performance to ensure targets are achieved and spend is optimized. - Stay informed on industry trends, player preferences, and competitor activity to support data-driven decision-making. - Oversee the end-to-end Casino product offering, from provider / game selection and approvals to performance reviews, to ensure a strong, engaging portfolio. - Lead commercial negotiations with game providers and platform partners, setting supplier strategy and standards while partnering with the executive team as required. - Work closely with the Casino product squad to develop and refine the Online Casino product offering. - Define operational requirements for CRM and Marketing teams, providing input into the planning and execution of campaigns and promotional product offerings to maximize efficient player engagement and retention. - Ensure the delivery of a market-leading digital wagering experience across all touchpoints. - Build, lead, and scale the Casino team, setting clear expectations, standards, and ways of working as the team grows - Partner closely with Marketing, Product, Finance, and Operations to ensure seamless delivery across all Casino initiatives. Requirements: - 5+ years experience in online gaming, with significant exposure to Online Casino operations, product, or commercial leadership roles. At least 1-2 years of people management experience is required. - Strong understanding of Casino revenue drivers, bonus efficiency, and GGR optimization. - Strong grasp of Casino content, player behaviour, incentives, and portfolio management. - Data-driven approach with the ability to interpret performance metrics and player insights to guide strategy. - A hands-on leader who can build strong relationships and motivate a team to achieve ambitious goals.
Brand and Content Marketing Manager
Arbor EducationArbor Education, founded in 2011 and based in London, England, United Kingdom, is the country's fastest-growing management information system provider, serving
Title: Brand and Content Marketing Manager Job Description: Location: London, Hybrid Salary: £40,000 to £45,000 per year About the role We are looking for a Brand and Content Marketing Manager to turn our high-level brand and content strategy into high-impact campaigns that drive demand, awareness, and brand love across Arbor and the full School Management Suite. This role isn't just about managing output; it's about holding the line on voice, identity, and premium quality as we aggressively scale into new and adjacent markets. You will own the day-to-day operations of our multi-brand ecosystem, balancing creative storytelling with commercial rigour. On one hand, you will hold a direct stake in our pipeline, using content as a strategic lever to hit termly lead and SQL targets. On the other, you will lead our brand enablement, defining the intake processes, guardrails, and asset libraries that empower the wider business. As we look to the future, you will help shape the workflows of an AI-native content team and orchestrate a world-class network of freelance designers, videographers, and photographers. Partnering deeply with Demand Gen, Product, Customer Success, and Sales, you will also support the Head of Brand and Content on critical integration workstreams as our group continues to expand through organic growth and M&A. We need an operational engine who can execute at pace and an inspiring cross-functional collaborator to unite our story. Role Responsibilities Strategy and multi-brand orchestration - Co-author the termly Brand and Content calendar with the Head of Brand and Content, and own the delivery plan beneath it. - Generate customer and market insights to inform planning and messaging, sharing learnings with the team and wider business. Content and thought leadership - Own the editorial calendar across the Suite, producing eBooks, blogs, white papers, case studies, and videos that generate leads and build thought leadership. - Lead the production of flagship pieces for Arbor and develop equivalents across the other brands. - Act as a lead writer and editor for the group, turning customer interviews, panels, and internal expertise into credible thought leadership. - Hold the lead generation target for content marketing, working with Demand Gen on gating, launch sequencing, and nurture. - Reshape the content mix based on funnel data, not preference. - Collaborate with Product Marketing to translate product messaging into campaigns that land with the right personas. - Use partnership channels as a multiplier on content launches. Brand architecture, operations and enablement - Maintain brand guidelines and the asset library across our brands, and run the enablement intake for the wider business: triage requests, set expectations, and deliver or route the work. - Support the Head of Brand and Content on M&A and brand integration and strategy workstreams, owning specific workstreams within the agreed playbook.Own and manage specific workstreams within the defined playbook to support the Head of Brand and Content on M&A and brand integration and strategy initiatives. - Own production of print and event collateral (brochures, leaflets, roller banners, badges, lanyards, merch) end-to-end, including supplier management. Owned Channels and Brand Assets - Manage the Arbor, SAMpeople, and TimeTabler websites day-to-day, including blog publishing, page builds, content updates, and campaign landing pages. - Own organic growth and engagement on LinkedIn, for our brands and key people across the team. - Own the group SEO and GEO strategy, tracking impact on organic and AI-referral traffic. - Shape our presence on the Arbor Community platform and seed thought leadership where customers gather. - Partner with the Senior Events Manager on content workstreams for ArborFest, industry conferences, and partner activations, including programme copy, speaker briefings, slides, livestream content, and the downstream content pipeline. - Manage and update digital assets (logos, product visuals) with the Product team as the UI evolves. Measurement and reporting - Maintain up-to-date reporting on gated content leads, webinar leads, content downloads, website sessions, AI referrals, and customer webinar attendance. Ways of working and team leadership - Contribute to the team’s shift to agentic and AI-assisted production: identify where AI compresses hours into minutes, build reusable workflows, and raise the floor on team output. - Manage freelancer and agency relationships, including capacity planning, briefing standards, and quality control. Requirements - Multi-brand operator: Has managed two or more brands in parallel, or worked in a house-of-brands or hybrid environment. - Brilliant writer and editor: Turns transcripts into thought leadership in the contributor’s voice; holds the line on tone when editing. - Content engine builder: Has run a content function tied to measurable pipeline, not just impressions. - AI-native: Reaches instinctively for agentic and AI-assisted approaches; builds and shares reusable workflows that raise the team’s ceiling. - Commercially minded and data-driven: Deep grasp of the marketing funnel, with hands-on HubSpot (essential), GA4, and equivalent platforms. - Brand custodian: Has owned brand guidelines, asset library, and intake; knows how to say no without losing relationships. - Strong project manager: Runs several concurrent workstreams across content, events, and ad hoc requests without dropping the ball. - Visual literacy: Not a designer, but can brief, spot off-brand work, and direct a freelancer to a better result. - B2B experience: B2B background (SaaS or EdTech preferred); understands long buying cycles, multiple personas, and brand’s role in trust-building. - Stack: Canva, Veed, GA4, HubSpot, and emerging technologies. Benefits What we offer The chance to work alongside a team of hard-working, passionate people in a role where you’ll see the impact of your work everyday. We also offer: - A dedicated wellbeing team who champion initiatives such as mindfulness, lunch n learns, manager training, mental health first aid training and much more! - 32 days holiday (plus Bank Holidays). This is made up of 25 days annual leave plus 7 extra company wide days given over Easter, Summer & Christmas - Life Assurance paid out at 3x annual salary - Comprehensive wellness benefit provided by AIG Smart Health, which provides a 24/7 virtual GP service, Mental health support, Counselling, and personalised Health Checks - Private Dental Insurance with Bupa - Salary sacrifice Pension provided by Scottish Widows - Enhanced maternity and adoption leave (20 weeks full pay) and paternity (6 weeks full pay) pay - 5 free return to work maternity coaching sessions, helping you adapt to this new exciting time of life! - Access to services such as Calm and Bippit (financial wellbeing coaching) - All of our roles champion flexible working and we are happy to discuss what this means to you! - Social committees that plan team, office and company wide events to bring people together and celebrate success - Dedicated professional development training budget (CPD courses, upskilling resources, professional memberships etc) - Volunteer with a charity of your choice for a day each year - Dog friendly offices!

