• Writes high-quality, SEO-optimized copy for consumers shopping Product Description Pages on various online retail platforms • Conducts keyword research and optimizes product titles, bullet points or key features, product descriptions, and back-end metadata with relevant, highly ranked keywords • Writes creative and descriptive copy for image tiles, below-the-fold enhanced content, retailer brand stores, sponsored ads, and additional digital content • Creates compelling headlines and engaging body copy that capture the target audience's attention while staying true to brand, regulatory, and retailer requirements • Adapts tone of voice and word choice to appropriately tailor the message for variances in platforms, audiences, and brands • Juggles multiple projects at once, managing time and meeting deadlines in a fast-paced, detail-oriented environment

• Craft engaging, original brand and product storytelling for diverse brands and channels • Collaborate with teams on various project types from writing scripts to conceptualizing campaigns • Lead basic- to intermediate-level copy projects, developing on-strategy conceptual approaches for client creative briefs

• Develop creative communication ideas for all channels • Produce content • Design and concept campaigns • Work on multimedia projects

Role Description The Senior Brand Copywriter is a subject matter expert in brand marketing copywriting, producing sharp and unexpected copy designed to engage, inform and convert our B2C and B2B audiences, including current and prospective members, dentists, groups, brokers and corporate audiences across all channels. This includes full-scale integrated marketing campaigns complete with social media, email, print, video, UX, out of home, direct, and other multi-media communications. This Brand & Creative team role supports Marketing, Sales, People, Communications and other internal stakeholders. It requires: - Solid marketing writing skills - Demonstrated expertise in developing snappy taglines, short action-driven email copy, memorable video scripts, product and service names, and social media copy - Experience in how content strategy informs copy - A knack for translating business objectives and strategy into engaging campaign concepts in collaboration with creative partners and business stakeholders The Senior Brand Copywriter masters the art of the pitch, presenting creative work to internal stakeholders with clarity and confidence. They: - Mentor junior writers - Lead campaign ideation sprints - Edit and polish copy concepts for presentation to creative leadership Their copywriting reflects the brand tone and voice, messaging and content strategy and delivers memorable, audience-specific content that elevates the Delta Dental brand. Benefits - Competitive base and incentive pay - 401(k) with robust matching and non-matching contributions - Rich medical & pharmacy benefits - 100% employer-paid dental and vision benefits - Holistic wellbeing program with deep financial incentives - Generous paid time off plus 12 paid holidays and your birthday off - Culture of growth and learning: career development; tuition reimbursement; recognition program - Family support: adoption assistance, fertility treatment, child, elder & pet care assistance - Social responsibility and volunteer opportunities - Employee discount program Requirements - This position requires that the applicant undergo a background check. - Qualified applicants with arrest or conviction records will be considered for employment in accordance with any applicable federal, state or local laws. - Please note, Delta Dental will not sponsor applicants for work visas for this position.