• Prospecting for new clients by networking, cold calling, advertising, or other means of generating interest from potential clients. This will be the primary role of the Business Development Executive • Planning persuasive approaches and pitches that will convince potential clients to do business with our Firm • Developing a rapport with new clients, and set targets for sales and provide support that will continually improve the relationship • Growing and retaining existing clients by presenting new solutions and services. • Responsible for developing a pipeline of new business coming into the Firm • Attending industry functions, including association events, conferences, and provide feedback and information on market and creative trends • Using of the market and competitors, identifying, and developing the Firm’s unique selling propositions and differentiators

• Own the EA growth strategy across assigned regions or accounts • Identify and prioritize high-potential EA targets (new logos, conversions, expansions) • Develop structured EA attack plans in partnership with Managing Directors and Cisco Account Managers • Lead EA white-space analysis across existing Cisco customers • Drive conversion from transactional buying to Enterprise Agreement models • Build and maintain a strong EA pipeline aligned to revenue targets • Partner with sales teams to structure EA proposals that maximize customer value and margin • Lead EA deal strategy sessions and executive alignment calls • Support competitive positioning against alternative vendors and buying models • Assist in negotiation strategy and financial modeling of EA structures • Educate and enable sales teams on EA value propositions and program benefits • Support technical teams in aligning architecture strategies to EA constructs • Collaborate with Customer Success to ensure EA adoption and renewal readiness • Engage C-level stakeholders to position EAs as strategic business enablers • Track EA pipeline, bookings, conversion rates, expansion opportunities, and renewals

• Increase sales by identifying, creating, and passing new qualified leads to designated sales representative. • Implement best practices for marketing campaigns through creativity and problem solving. • Execute outreach campaigns using phone, email, and social mediums. • Acquire and set up new meetings with target clients through prospecting. • Collaborate with key decision makers to initiate the start of internal sales cycle. • Seek to understand patient flow issues, provider frustrations, and overall health system objectives. • Adapt PerfectServe strategy as needed to meet client needs. • Keep an accurate and up-to-date log of all prospect interactions in the SalesForce CRM. • Research and implement strategies to increase market share. • Maintain a strong knowledge of all PerfectServe products. • Meet and exceed monthly sales targets.

• Own the entire lead generation process, including research, org mapping, outreach, prospecting, discovery and lead qualification. • Successfully build a pipeline of potential clients through different means of prospecting (online campaigns, emails, phone, LinkedIn, etc.) as well as leveraging relationships to generate new sales, develop new business opportunities and strengthen the company's brand. • Ensure all leads are fully qualified and set up appointments for appropriate Outside Sales Representatives and follow-up on actions with sales and service. • Work in tandem with Enterprise Account Executives to map out key accounts further strategically. • Screen inbound leads from sources such as website and landing page forms, and direct phone calls • Update CRM (HubSpot) with customer data and record information from new leads and prospects • Prepare meeting materials (i.e., sales decks, business proposals, etc.) to help support the sales team • Network with organizations, trade shows associations, local groups, etc. to actively involve in relevant events to build relationships, keep current with trends, and uncover opportunities that lead to sales prospects.