• Define and communicate the product vision, strategy, and multi-year roadmap for a portfolio of products and data-driven capabilities aligned to company priorities and recurring revenue goals. • Lead portfolio-level prioritization and investment decisions, balancing customer value, strategic fit, technical feasibility, and commercial impact. • Partner with Engineering, Design, Data, Finance, Sales, Marketing, and Customer Success leadership to align roadmaps, delivery plans, and go-to-market execution. • Drive customer discovery, market research, and competitive analysis to identify opportunities in workflow improvement, analytics, reporting, and data monetization. • Lead market sizing, segmentation, and opportunity assessment to determine which problems are worth solving, quantify customer value, and evaluate willingness to buy as inputs to product and investment strategy. • Own accountability for key portfolio outcomes such as adoption, retention, expansion, revenue growth, and the performance of monetized product and data offerings. • Establish and refine monetization strategies, including packaging, pricing inputs, usage-based models, premium analytics capabilities, and data-enabled product offerings. • Build, lead, and mentor a team of product managers, providing coaching, clear expectations, and career development support. • Improve product operating rhythms, decision frameworks, discovery practices, and cross-functional ways of working to increase execution quality and decision velocity. • Represent product strategy and performance with executive stakeholders through business cases, portfolio updates, and data-driven recommendations.

• Continuously engage with customers, users, Sales, Support, and Customer Success to be the embodiment of the product’s target market for the rest of the development team. • Ensure the development team is clear on the highest-priority work to be done. • Ensure that the highest priority work is clearly defined, including how it relates to the product vision, strategy, competitive landscape, and the needs of existing customers. • Provide Product Marketing Management with the information they need to effectively enable sales, customer success, and channel partners. • Represent the product internally and externally to customers, Sales, and Customer Success. • Monitor customer feedback, market trends, competitive positioning, and product performance to inform prioritization and strategy.

• Own performance and execution of collection of tours, including tour design, continuous enhancement, choreography &implementation of all tour elements • Lead annual contracting process for tours, collaborating/providing direction to the Purchasing team • Proactively offer and recommend product enhancement and new product development opportunities • Establish and lead new product development, lead pre-season training/rehearsal travel, train TauckDirectors • Seek and incorporate feedback from internal & external customers for tours in region • Ensure all deadlines are met in Product Planning Calendar • Provide accurate and timely information to all internal departments as necessary with day-to-day needs

• Você será responsável por evoluir o MDM como plataforma corporativa estratégica, garantindo identidade única, qualidade cadastral, governança e integração dos dados mestres de clientes, que sustentam produtos transacionais, CRM, marketing, analytics e iniciativas de IA já em curso na companhia, as quais serão aceleradas a partir dessas fundações. • Seu papel é transformar necessidades complexas de negócio (regulatórias, operacionais e de experiência) em capacidades de produto escaláveis, com foco em impacto real e mensurável. • Definir e evoluir a visão de produto do MDM como plataforma central do domínio de clientes. • Atuar como responsável pelo backlog do MDM, priorizando entregas orientadas a valor de negócio, redução de risco e eficiência operacional. • Conduzir discovery contínuo com áreas de Negócio, Operação, CRM, Marketing, Analytics e Tecnologia. • Liderar temas críticos como: - Qualidade cadastral (IQC) e métricas de dados - Identidade única e Golden Record - Workflows de decisão para match, merge e tratamento de exceções - Validação e enriquecimento cadastral • Garantir alinhamento entre o MDM, a visão única de cliente e as plataformas consumidoras (CRM, canais digitais, fidelidade, processos transacionais entre outros). • Trabalhar de forma próxima a arquitetos, engenharia e times de dados para garantir qualidade técnica, escalabilidade e governança. • Apoiar iniciativas estratégicas da companhia, como Reforma Tributária, expansão internacional e aceleração das iniciativas de IA existentes. • Definir e acompanhar OKRs e indicadores de sucesso, garantindo transparência e foco em resultado.