AAA logo
AAA

Proud to serve our 62+ million members, help travelers see the world and drive real change to improve road safety.

Senior Manager, Social Media

Social Media ManagerSocial Media ManagerFull TimeRemoteSeniorTeam 5,001-10,000Since 1902H1B SponsorCompany SiteLinkedIn

Location

Florida + 1 moreAll locations: Florida | Illinois

Posted

4 days ago

Salary

0

Seniority

Senior

Bachelor Degree7 yrs expEnglishCloud

Job Description

Senior Manager, Social Media

AAA

• Define channel strategies, editorial frameworks, governance models, and performance standards that ensure consistency, scalability, and measurable business impact. • Partner cross-functionally with Integrated Marketing, Brand, Media, PR, Analytics, Paid Media, and Content teams to align enterprise priorities with cohesive social and content strategies. • Lead agency and partner management, including strategic direction, governance, performance expectations, accountability, and optimization. • Oversee enterprise community management and moderation, including customer care triage and escalation support during high-risk or time-sensitive situations. • Expand and modernize social media capabilities and governance for field agents and distributed teams to support scalable, compliant local activation. • Drive innovation through AI-enabled content workflows, social listening, SEO-informed optimization, and MarTech integrations including Sprinklr, Salesforce Marketing Cloud, Adobe tools, Jasper AI, and Canva. • Translate performance insights into executive-level recommendations, reporting narratives, and strategic business actions.

Job Requirements

  • Bachelor’s degree in Marketing, Advertising, Business Administration, Communications, or a related field, or equivalent industry experience.
  • 7+ years of progressive experience leading enterprise-level social media and content strategy for a large, complex brand.
  • Demonstrated experience defining channel-level strategy across multiple social platforms.
  • Experience managing and influencing agency partners.
  • Working knowledge of Sprinklr, including publishing, listening, and reporting.
  • Understanding of Salesforce Marketing Cloud and lifecycle marketing.
  • Experience leveraging AI-enabled tools and modern content workflows.
  • Knowledge Enterprise social media strategy and channel portfolio management.
  • Social media governance, accreditation, and brand safety standards.
  • AI-enabled content workflows and automation tools.
  • Social listening, sentiment analysis, and performance measurement frameworks.
  • Integrated marketing ecosystems and cross-channel measurement.

Benefits

  • Work From Home

Related Categories

Related Job Pages

More Social Media Manager Jobs

20four7VA logo

Business Support, Social Media Coordination Virtual Assistant

20four7VA

End-to-End Virtual Staffing Solutions | Hire Simply, Scale Quickly

ContractRemoteTeam 51-200Since 2010H1B No Sponsor

• Assist with updating and maintaining CRM records and spreadsheets • Review calendar activity and update meeting tracking logs • Support recurring administrative and organizational workflows • Help maintain clean and accurate business records • Schedule templated posts across social media platforms using the provided content calendar • Upload and manage pre-created videos and content assets • Perform pre-post engagement activities such as commenting and warming up posts • Monitor and respond to comments and engagement after posting • Send templated email newsletters and communications to the appropriate audiences • Assist with scheduling and managing outreach sequences • Support templated LinkedIn messaging workflows and follow-up activities • Help maintain organized workflows and recurring task schedules • Support additional business support activities as the relationship grows

Worldwide

Role Description We are looking for a high-level Senior Media Buyer who deeply understands Meta Ads, conversion psychology, creative strategy, funnel optimization, and performance marketing. This is NOT an entry-level role. Your primary objective is simple: Generate qualified booked calls profitably through Meta Ads. You will be responsible for helping us scale ad spend while maintaining strong performance metrics across the entire funnel. This means understanding: - CTR - Hook rate - Thumbstop ratio - CPC - CPM - Landing page conversion rate - Cost per lead - Cost per booked call - Show rates - Lead quality - Sales conversion quality - Funnel bottlenecks - Creative fatigue - Scaling strategy You should understand that media buying is NOT just “launching ads.” You must understand how the: - ad creative - audience - offer - landing page - tracking - qualification process - sales process all work together. Responsibilities - Meta Ads Management - Launch, manage, and optimize Meta ad campaigns daily - Manage campaigns spending thousands per day - Scale winning campaigns aggressively while maintaining efficiency - Monitor ad account health and performance - Test new campaign structures, audiences, and scaling methods - Analyze performance trends and identify bottlenecks quickly - Reduce CPA and improve overall funnel efficiency - Creative Strategy & Testing - Identifying winning ad angles - Suggesting new hooks and messaging - Researching competitors - Analyzing winning creatives - Identifying creative fatigue early - Structuring creative testing systems - Giving feedback to editors/content creators - Understanding different audience awareness levels - Funnel & Landing Page Optimization - Analyze landing page performance - Understand why some ads have high CTR but poor conversion - Understand why some ads bring low-quality leads - Understand why landing pages underperform - Understand how messaging alignment impacts conversion rates - Understand how qualification impacts lead quality - Continuously improve: - Landing page CVR - Funnel flow - Form completion rate - Appointment booking rate - Lead quality - Tracking & Attribution - Understand Hyros - Understand Meta Pixel - Understand UTM tracking - Understand attribution windows - Understand Conversion API (CAPI) - Understand funnel tracking systems - Be highly analytical and obsessed with understanding: - “Where are our best booked calls actually coming from?” - Data Analysis & Reporting - Monitor KPIs daily - Create performance insights and recommendations - Identify scaling opportunities - Spot inefficiencies quickly - Report findings clearly to leadership Qualifications - Proven experience managing Meta Ads at a high level - Experience generating booked calls (NOT just leads) - Strong understanding of direct response marketing - Strong understanding of conversion-focused funnels - Strong understanding of Meta Ads Manager - Strong communication skills - Strong analytical thinking - Ability to move fast and execute - Ability to thrive in a fast-paced environment Requirements - Experience with high-ticket service businesses (HUGE PLUS IF YOU HAVE) - Experience with Hyros (HUGE PLUS IF YOU HAVE) - Experience scaling campaigns past $50k/month ad spend (HUGE PLUS IF YOU HAVE) - Experience improving landing page conversion rates (HUGE PLUS IF YOU HAVE) - Experience working with creative teams (HUGE PLUS IF YOU HAVE) - Experience inside agencies (HUGE PLUS IF YOU HAVE) What We’re Looking For - We are NOT looking for: - Someone who just boosts posts - Someone who relies only on broad targeting without strategy - Someone who waits days to make decisions - Someone who only understands surface-level metrics - We ARE looking for: - Someone proactive - Someone obsessed with performance - Someone analytical - Someone competitive - Someone who loves scaling - Someone who thinks like an operator, not just an employee Compensation - Competitive monthly salary - Performance-based incentives available - Long-term growth opportunity - Potential leadership opportunity as the marketing team expands Work Setup - Full-Time - Remote - Philippines preferred - Must have reliable internet and equipment - Must be highly responsive during working hours (California - Pacific Standard Time) To Apply Please send: - Your resume - Case studies/results/screenshots - Using Loom.com, please record yourself answering the following questions and send us the video link once completed: - Walk us through a Meta Ads campaign you personally scaled successfully. Please include: - Starting ad spend vs. scaled ad spend - Industry/niche - Main objective (booked calls, purchases, etc.) - KPIs before vs. after scaling - Specific optimizations you implemented - The biggest bottleneck you encountered and how you solved it - What is your creative testing process? - What is your scaling process? - When optimizing campaigns for booked calls, what metrics matter most to you and why? - Have you used Hyros before? If yes, please explain: - What you used it for - How it improved your campaign performance and tracking - Please note that the video submission is a very important part of the application process. Applications submitted without a video link will not be considered. We look forward to reviewing your responses! We are looking for A-players only.

PST (UTC-8)
Skinnify logo

Media Buyer

Skinnify

Every Move, A Workout

Full TimeRemoteTeam 1-10Since 2022H1B No Sponsor

Role Description We’re hiring a full-time Media Buyer (40 hours/week) to help scale our performance marketing across Meta (Facebook & Instagram), Google, TikTok, Pinterest, Applovin, and Taboola — with more channels being added soon. We’re looking for someone who is analytical, creative, performance-obsessed, and hungry to grow alongside a fast-moving brand. - Launch, manage, and scale paid campaigns across Meta, Google, TikTok, Pinterest, Applovin, and Taboola - Continuously optimize campaigns for ROAS, CAC, MER, and customer acquisition - Develop and execute creative testing strategies alongside our creative team - Analyze performance data daily and identify opportunities to improve efficiency and scale - Test new channels, audiences, hooks, landing pages, and offers - Allocate budgets strategically across campaigns and platforms - Help diversify media buying efforts into emerging channels like YouTube and native advertising - Work closely with founders, creatives, and strategists to drive growth Qualifications - Proven E-Commerce Experience – You’ve managed and scaled paid campaigns for DTC brands - Strong Analytical Skills – You’re comfortable making decisions based on data and KPIs - Full-Funnel Understanding – You know how creative, copy, targeting, and landing pages work together - Creative Mindset – You understand what makes ad creatives convert - Platform Expertise – Strong experience with Meta Ads Manager and at least one additional platform (Google, TikTok, Pinterest, etc.) - Self-Managed & Reliable – You can own campaigns independently and move fast without constant oversight - Growth-Oriented – You enjoy testing, learning, and improving continuously - Bonus: Experience in fitness, fashion, health, or subscription brands Benefits - Fully Remote & Flexible – Work from anywhere with flexible hours - Join a Rocketship – Help scale a brand that’s growing rapidly worldwide - High Impact Role – Your work will directly influence company growth and revenue - Elite Creative Team – Collaborate with top-tier editors, strategists, and UGC creators - Fast-Paced Learning Environment – Constant testing, iteration, and innovation - International Team – Work with ambitious people from around the world

Worldwide
Dr. Paws logo

Content Lead – Social Media, Ads

Dr. Paws

Asia's fastest selling supplements for dogs & cats

Full TimeRemoteTeam 1-10H1B No Sponsor

• Develop our End-to-end content strategy for Social Media • Create Killer Content that engages viewers • Grow our followers aggressively • Drive sales through organic content & awesome storytelling • Provide our Paid Ads team with sufficient creatives to test & iterate • Be the soul of our Branding Strategy • Monthly content performance audit

Malaysia