• Own and refine the product backlog • Drive deliverables to enable early feedback and reduce rework • Define and validate financial data models • Be the deep customer advocate and business user proxy • Lead customer workshops and proof-of-concepts • Define and track KPIs and success metrics for features

• Design and implement comprehensive user growth strategies focused on improving conversion efficiency across the full user journey: acquisition, activation, retention, cross-sell, and churn reduction. • Drive fission growth initiatives by leveraging viral loops, referral programs, and network effects to accelerate organic user acquisition and engagement. • Identify core user needs and pain points through data and user insights, and develop AI-driven growth products that enhance user interaction and engagement. • Develop and maintain product roadmaps with clear short-term and long-term goals tailored to both local and global markets, driving continuous improvement in user growth and experience. • Leverage quantitative and qualitative data analysis to inform product feature development that increases platform appeal, user stickiness, and conversion rates. • Collaborate closely with campaign, lifecycle marketing, operations, and engineering teams to execute growth initiatives and optimize user funnels. • Continuously identify growth opportunities and iterate on product solutions to maintain competitive advantage in the fast-evolving crypto industry. • Apply agile methodologies to manage the end-to-end development and deployment of growth-focused product features and experiments.

• Own and manage the product backlog • Translate business goals into clear product requirements and user stories • Prioritize initiatives based on business impact, customer value, and technical complexity • Drive feature delivery from discovery through release and post-launch evaluation • Ensure product quality and readiness throughout the development lifecycle • Collaborate closely with Product Owners and business stakeholders • Align product solutions with Risk Team, Compliance, CRM, and Operations • Facilitate communication between business and development teams • Analyze user behavior, product metrics, and market trends • Identify opportunities for UX, retention, and conversion improvements • Prepare concise and structured product documentation (Product Vision, BRD, presentations)

Title: Senior Product Manager, Consumer Payments Location: San Jose United States Job Description: Teamwork makes the stream work. Roku is changing how the world watches TV Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. About the Team The Subscriptions Product team at Roku is focused on growing Roku's subscriptions business by creating extraordinary experiences that allow our viewers to purchase and engage with subscription services. We collaborate closely with Engineering, UX, Legal, Business teams, and partners to deliver high-quality features and capabilities our users love. About the Role We're seeking a Senior Product Manager of Consumer Payments to own the consumer-facing payment experience across Roku touchpoints, including activation, signup, checkout, billing, and subscription management. This role is essential to enabling frictionless commerce and driving conversion at the point of transaction. You'll be responsible for the consumer-facing aspects of the method of payment (MOP), payment provider integrations, billing information, and ensuring compliance with consumer-facing payment regulations. For California Only - The estimated annual salary for this position is between $204,000 - $255,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off. What You'll Be Doing - Own and enhance the consumer-facing payment experiences across all Roku touchpoints-including device activation, account creation, checkout flows, and subscription management-with a focus on maximizing conversion at the point of transaction - Drive method of payment (MOP) product strategy and enhancements in partnership with the Payments team, giving users choice and flexibility in how they purchase on Roku. - Define and deliver consumer-facing requirements for payment partner launches and enhancements, working closely with Engineering and Business Development teams - New market entry experiences from a payments perspective, ensuring compliance with local payment regulations, supporting preferred local payment methods, and enabling market-specific billing requirements - Collaborate cross-functionally to operationalize payment compliance in consumer flows, communications, and customer touchpoints across email, in-app, and web experiences - Run A/B tests to optimize payment experiences to maximize purchase conversion and retention. - Work with Customer Care to design clear store credit and refund experiences. - Contribute to and understand payment analytics frameworks and dashboards to monitor transaction success rates, payment method performance, authorization rates, and decline reasons as critical information to improve overall transaction success. We're Excited If You Have - 8+ years of Product Management experience, preferably in consumer subscriptions, streaming, fintech, or e-commerce - Ability to engage deeply and technically with Engineering teams - Strong collaboration skills and ability to work cross-functionally with multiple stakeholders - Track record of shipping products end-to-end and driving measurable business impact - Experience with experimentation at scale and data-driven decision making - Experience shipping multi-country products (payments, compliance, or localization experience a plus) - Bachelor's degree in Computer Science, Engineering, or related technical field preferred - MBA is a bonus #LI-SR2 Our Hybrid Work Approach Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy. Benefits Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter. Accommodations Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. The Roku Culture Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.