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We provide cross-platform linking and attribution solutions to the world's leading digital brands.

GTM Engineer, Marketing

Full-stack EngineerSoftware EngineerFull TimeRemoteSeniorTeam 501-1,000Since 2014H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

4 days ago

Salary

$120K - $135K / year

Seniority

Senior

Bachelor Degree3 yrs expEnglishSQL

Job Description

GTM Engineer, Marketing

Branch

• Own the HubSpot marketing automation layer — nurture workflows, behavioral triggers, lifecycle stage transitions, and form/landing page infrastructure • Build and maintain segmented nurture tracks by persona (HR leader, CFO, Ops) and vertical (restaurant, retail, healthcare), enabling personalized outreach at scale • Ensure all campaign activity in HubSpot is properly tracked, attributed, and linked to pipeline impact • Build and maintain the AI agent layer for content operations: first-draft blog post generation, content repurposing into ad/email/one-pager formats • Develop and automate the SEO/AEO keyword intelligence workflow — continuous ranking monitoring, competitor content gap analysis, and auto-generated content briefs • Explore and implement AI-assisted copy generation for nurture sequences and 1.1 ABM efforts, enabling higher volume without additional headcount • Own marketing attribution: standardize the attribution model across all campaigns and enforce consistent application • Build the automated weekly performance report — channel performance, MQL volume, cost-per-MQL by source, pipeline influence — aggregated from HubSpot, Google Analytics, and ad platforms • Flag campaign anomalies in real time (spend spikes without proportional pipeline impact, conversion rate drops by segment) • Manage the technical SEO tooling layer (we use Clearscope) and build a systematic keyword monitoring and content brief workflow • Monitor competitor content movements and organic ranking shifts, surfacing weekly opportunity briefs to Marketing leadership • Coordinate with the content AI agent (once built) to ensure SEO-optimized briefs are executed efficiently • Own lead enrichment, routing, and lifecycle stage logic for all Marketing-sourced contacts entering HubSpot • Monitor and maintain MQL-to-SQL conversion data quality, ensuring accurate handoff data between Marketing and Sales • Partner with Brian on the enrichment waterfall and data standards for Marketing-sourced contacts

Job Requirements

  • 3-5 years of experience in marketing operations or revenue operations at a B2B SaaS company
  • Hands-on HubSpot experience — you've built marketing automation workflows, behavioral triggers, lifecycle stage logic, and basic reporting, not just consumed them
  • Experience building or maintaining email nurture programs with measurable engagement outcomes (open rates, click rates, MQL conversion)
  • Familiarity with marketing attribution concepts and the ability to implement and maintain a consistent attribution model in HubSpot
  • Experience building with AI-assisted workflows or automation tools leveraging LLMs — you've experimented with or deployed AI in a marketing or ops context
  • Demonstrated ability to work independently on technical builds — you can take a requirement from a marketing stakeholder and execute without step-by-step direction
  • Strong written communication; you can summarize analytical findings clearly for a non-technical audience.

Benefits

  • Market-leading medical, dental, and vision insurance
  • Stock options
  • Free Premium-Tier Origin Financial Wellness subscription
  • Monthly home-office stipend
  • 401k (TransAmerica)
  • 12-weeks paid parental leave for birthing and non-birthing parents
  • Flexible time off + sick and safe time
  • 11 paid company holidays
  • Branch@Branch Same Day Pay Option

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