ECP

• Own pipeline contribution from marketing campaigns • Manage full-funnel performance from first touch through opportunity creation • Develop multi-channel demand generation programs across paid, email, content, and events • Utilize AI tools and agent-based workflows to improve performance and speed • Conduct lead generation and nurturing programs in HubSpot • Optimize conversion rates across the funnel • Perform A/B testing across campaigns, landing pages, and emails • Integrate paid media into broader pipeline strategy • Focus on campaign reporting based on pipeline

Role Description We're hiring a Demand Generation Strategist to own pipeline from marketing. That means building, running, and improving the programs that move prospects from first touch to sales-accepted opportunity. You'll manage paid media, email, content campaigns, and lifecycle programs — but your job isn't to run channels. It's to generate qualified pipeline. This role also sits at the intersection of marketing and AI. You'll actively use and build AI-powered workflows and tools to improve targeting, speed, and campaign output. Not as an experiment — as part of how the work gets done. You'll report to the Marketing Director and work closely with Sales, Creative, and Content. What You'll Own - Pipeline contribution from marketing campaigns - Full-funnel performance from first touch through opportunity creation - Multi-channel demand generation programs across paid, email, content, and events - AI tools and agent-based workflows that improve campaign performance and speed - Lead generation and nurturing programs in HubSpot — workflows, segmentation, routing - Conversion rate optimization across the funnel — visitor, lead, MQL, SAL, opportunity - A/B testing across campaigns, landing pages, and emails - Paid media (Google, Meta, etc) as part of a broader pipeline strategy - Campaign reporting focused on pipeline, not activity - Sales alignment on lead quality, follow-up, and SAL conversion Qualifications - 4+ years in demand generation, performance marketing, or a closely related role - A track record of owning pipeline targets — not just running campaigns - Hands-on experience with Google Ads and Meta Ads - Proficiency in HubSpot — workflows, segmentation, reporting - Strong grasp of full-funnel metrics: MQL, SAL, opportunity creation, pipeline contribution - Experience translating funnel data into campaign decisions - Has built or actively uses AI tools or automations in a marketing context - Comfortable working directly with Sales, Creative, and Leadership - Strong written communication Requirements - Experience in B2B SaaS or healthcare technology (nice to have) - Familiarity with senior living, long-term care, or similar regulated markets (nice to have) - Experience with intent data, ABM platforms, or advanced HubSpot configurations (nice to have)

• Serve as the frontline support contact for ECP customers, handling inquiries through phone, email, and ticketing systems • Troubleshoot technical and product-related issues by: • Clarifying customer needs • Identifying root causes • Recommending and explaining effective solutions • Implementing fixes or coordinating adjustments • Following up to confirm resolution • Maintain accurate customer records by updating account information in HubSpot • Document cases clearly and consistently in ECP’s ticketing system following best practices • Meet service level agreements (SLAs), KPIs, and performance metrics • Manage customer escalations professionally by leveraging product knowledge and internal resources • Participate in a rotating on-call schedule to support customers outside standard business hours • Become a product expert and collaborate with teammates by sharing insights and contributing enhancement ideas to Product Management • Support company initiatives such as new product launches, documentation updates, and adoption of new technologies • Contribute to team goals by completing tasks accurately and on time

• Architect the program plan aligned to the desired business outcomes, scope, and schedule set forth in the sales cycle. • Establish and operate functions of the program such as project plans, phase-based collateral, and report outs. • Lead project management, system configuration, and user training, helping communities leverage our software to address their clinical, operational, and business challenges. • Handle and resolve issues as they arise, offering timely solutions while escalating high-risk items that may impact customer retention. • Proactively identify and address potential churn risks, implementing effective mitigation strategies to ensure customer satisfaction and retention, all while maintaining a high standard of customer care and service. • Drive rapid and successful system adoption by guiding customers through the launch phase and ensuring quick time-to-value. • Provide expert product and service guidance to customers via phone, email, Zoom (on-camera), and on-site visits to ensure optimal use of the ECP software. • Maintain accurate and up-to-date customer records in the CRM, ensuring timely updates of account information and project progress. • Leverage CRM project management tools to track key project milestones, communicate internally, and ensure timely delivery of implementation tasks. • Generate product & service reports by analyzing customer data, providing actionable insights to improve their experience. • Collaborate with team members to achieve collective goals, contributing to the success of ongoing implementation projects and tasks. • Serve as an advocate for customers' needs, collaborating with cross-functional teams including engineering, product management, customer success and support to deliver effective solutions. • Travel to the client for on-site training and implementation up to 50%.

• Prospecting & Lead Generation: Identify, research, and engage high-potential enterprise accounts; run personalized, multi-channel outreach campaigns (email, social, phone) to drive pipeline growth. Track and forecast all activities via HubSpot CRM. • Outbound Campaign Execution: Maintain a high and consistent outreach cadence, crafting tailored messages for decision-makers and influencers across our target vertical to maximize engagement and conversion. • Connection & Discovery: Conduct discovery to assess fit and intent, and route qualified prospects to Enterprise Account Executives for next steps. Also, represent the company at relevant industry trade shows, as needed. • Cross-Functional Collaboration: Partner closely with Sales, Marketing, Product, and RevOps to align messaging, refine targeting, improve lead routing, and ensure a seamless flow of qualified opportunities through the funnel. • Market & Product Intelligence: Stay informed on industry trends, competitor developments, and ECP product updates to deliver relevant insights and strengthen outbound messaging.

• Lead and develop a team of 5-6 engineers; hire, coach, and manage performance. • Design processes to enable high-velocity delivery, quality, and collaboration. • Manage and mentor developers on best practices for modern web development, testing, and continuous integration. • Participate in Agile ceremonies (sprint planning, reviews, retrospectives) and contribute to continuous improvement efforts. • Architect scalable, performant applications using React, NodeJS (NestJS), and supporting technologies. • Design offline-first and PWA capabilities, including caching strategies, data synchronization, and background data handling for critical workflows. • Connect our new application to our existing application (e.g. via iFrame) as we migrate customers over to our new PWA. • Collaborate closely with product managers, UX designers, and business stakeholders to translate complex requirements into elegant technical solutions. • Drive technical decision-making, ensuring architectural consistency and alignment with long-term product goals. • Stay current with emerging technologies, frameworks, and industry best practices relevant to PWA, offline apps, and scalable NodeJS systems. • Collaborate with DevOps teams to optimize deployments and ensure high availability and reliability of cloud-hosted applications.

• Innovate, develop, maintain, and optimize infrastructure within the AWS Cloud ecosystem. • Provision and manage infrastructure using Infrastructure as Code (IaC) tools such as Onica Runway and AWS CloudFormation. • Engineer solutions aligned with the AWS Well-Architected Framework pillars: operational excellence, security, reliability, performance efficiency, and cost optimization. • Implement and enforce security best practices, including least privilege, encryption, and network segmentation. • Document infrastructure designs, workflows, configurations, and standard operating procedures. • Stay current with AWS services, emerging features, and evolving best practices. • Implement and maintain cloud-native disaster recovery and backup strategies to ensure resilience and business continuity. • Collaborate remotely with teams on status updates, effort estimations, problem solving, and feature development. • Monitor, troubleshoot, and resolve issues across cloud services, deployments, and operational workflows. • Work closely with our AWS Cloud Architect on design, implementation, and maintenance of infrastructure workflows that support application delivery, scalability, and feature development.

• Uncover potential leads by calling, emailing, and writing to Assisted Living Communities and Long-Term Care pharmacies across the country • Partner with an experienced team member to qualify leads based on specific criteria • Become an expert on our software to help lead demos and presentations • Represent the company at industry trade shows, as needed • Work closely with senior members of the sales team to help discover new areas of opportunity (primary target audience will be mid-market to enterprise level accounts) • Track and forecast all activities via HubSpot CRM

• Identify, develop, and close new business opportunities within an assigned territory • Qualify new sales leads, and create tailored demonstrations of our software for them • Emphasize the features of our products to highlight how they solve customer problems • Manage the full sales cycle, from lead generation and prospecting to contract negotiation and closing • Perform outbound outreach to leads and partner companies within the ECP target market • Attend trade shows, industry conferences, and networking events to promote ECP's company brand, product, and services and develop meaningful relationships with prospects. • Collaborate with internal teams (e.g., Product, Customer Experience, Finance, Marketing) to ensure successful onboarding and customer satisfaction • Maintain contact lists and follow up with prospective customers to build lasting relationships • Follow internal process for maintaining CRM records, ensuring all sales activities and customer interactions are logged accurately and timely • Meet or exceed monthly, quarterly, and annual sales targets • Become an expert in ECP's product, services, and industry

• Develop applications using TypeScript, React, NodeJS, and MSSQL • Contribute to code base hosted on AWS • Stay intellectually curious and up to date on technical best practices • Work collaboratively in a team. Perform as a productive teammate with your fellow developers and others involved in the development process. Communicate frequently and openly, help those around you to deliver more effectively, and embrace team standards for communication, code management, and development process. • Develop an understanding of our overall product and platform. Understand how the work you contribute will fit into our overall development pipeline, and how the functionality you build will benefit our customers, their constituents, and our company