Director of Marketing Remote Full Time Marketing and Communications Senior Manager/Supervisor Title: Director of Marketing Position Type: Full-time, exempt Location: Remote, within the contiguous United States Compensation: $120,000-$130,000 Reports to: CEO Remote Work Environment About the organization The Institute for Curriculum Services (ICS) is a national nonprofit organization which enriches K-12 education by ensuring accurate, high-quality classroom material and teaching about Jews, Judaism, and Jewish history. We do this by editing textbooks and instructional materials, developing standards-supporting lessons and providing professional development for teachers around the country. Position overview ICS is at an inflection point that requires a focus on effective, strategic, and creative marketing and communications. The Director of Marketing will lead the development and execution of an integrated marketing strategy that advances ICS’s mission and supports key organizational goals. The role combines strategic leadership and planning with hands-on implementation. This is a unique opportunity to join an organization on the cusp of significant growth - allowing for experimentation, thought leadership, and ownership of major initiatives. Primary responsibilities - Lead digital marketing across all channels - website, SEO, AI discoverability, email, social media, word of mouth campaigns, and paid media - with a focus on year-over-year growth in qualified leads and conversions. - Manage the full educator conversion funnel - lead generation, segmentation, nurturing, and follow-up - to move educators from awareness to program completion. - Develop and maintain messaging frameworks, visuals, and compelling content that elevate ICS’s visibility and deepen stakeholder engagement. - Maintain an analytics framework tracking KPIs across channels; translate data into clear narratives that inform leadership decision-making. - Supervise the Marketing and Communications Manager as well as agency and contractor relationships About you - Passionate about ICS’s mission - Experienced, strategic and creative marketing and communications professional - Data oriented with proven analytic expertise - Learning mindset with a collaborative approach - Entrepreneurial with a strong work ethic - Excited about the use, integration, and experimentation related to AI - Desire to deeply understand diverse audiences in order to create resonant messaging - Energized by the opportunity to join a fast-growing organization with ambitious goals You have - Bachelor’s or Master’s degree in Marketing, Communications, or related field (or equivalent experience). - 10+ years in marketing or communications, including leadership accountabilities - Proven track record designing and executing integrated marketing strategies that advance organizational goals. - Strong written and verbal communication skills; ability to craft compelling messages for educator and education-sector audiences. - Fluency with digital marketing platforms, social media strategy, and data analytics; ability to make strategic decisions from data insights. - Experience with marketing automation, CRM systems, and audience segmentation. - Technical proficiency with website, design, CRM, social media, marketing and AI tools. - Excellent project and people management skills; able to manage multiple priorities in a fast-paced environment. We are - Passionate about the mission and the work that we do - A collaborative team that is intellectually curious, warm, and upbeat - Dedicated to learning and growing - Proactive problem solvers Benefits - In addition to a collaborative, meaningful, and friendly work environment, we provide a generous compensation and benefits package that includes: - Medical, dental, vision, life and long-term disability insurance - An employee flexible spending health care and dependent plan - A 401(k) program with organizational contribution - Generous paid vacation and health and wellness time - Paid time off for federal holidays - Paid time off for Jewish holidays that fall during the work week as well as floating holidays for those who observe other holy days - Professional development budget ICS celebrates and appreciates the contributions of all of our team members, encourages professional development, and seeks talented, kind, and caring individuals to be a part of our team. *Due to the anticipated volume of responses, we will contact only those candidates who most closely match our requirements. We will not consider applications which do not include a cover letter. ICS is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, ethnicity, gender identity, religion, sexual orientation, age, national origin or disabilities.

• Play a significant role in shaping and executing the franchise “Build” strategy • Lead the development of the long-range innovation roadmap • Partner with Upstream leadership to align opportunity areas with franchise strategic and financial goals • Drive structured innovation processes with cross-functional early innovation working teams • Synthesize insights from customers, markets, and technologies into opportunity maps and need statements • Partner with R&D, Medical Affairs, and Finance to assess early technical, clinical, and financial feasibility and innovation readiness • Define and manage the FEI process, ensuring clarity of roles, decision gates, and progression criteria for early opportunities • Present opportunity maps and early innovation concepts to leadership to inform resource allocation and Build strategic direction • Establish and maintain a balanced portfolio of early-stage initiatives, from horizon scanning to concept incubation

Role Description At Connectly, we’re building the future of conversational commerce in Latin America, starting with WhatsApp. Our 360° AI engagement platform empowers retailers to sell, support, and scale directly inside the app their customers already use every day. We’re looking for candidates who are passionate about redefining customer engagement and have a deep belief in the power of AI and WhatsApp to create genuine, impactful interactions. We seek individuals who are eager to tackle tough challenges, value continuous growth, and thrive in a collaborative, high-energy environment. Responsibilities: - Design and implement lead prospecting strategies and roadmaps which align with the company’s sales and marketing objectives. - Research and identify potential leads through various channels. - Qualify leads based on established criteria to determine their potential as customers. - Plan, execute, and optimize end-to-end lead generation campaigns using channels such as email marketing, social media, content marketing, SEO, PPC, etc. - Develop A/B testing strategies to identify and implement high-performing reach-out approaches. - Work closely with sales teams to ensure seamless handoff of qualified leads, track lead outcomes, and adjust strategies based on feedback. - Analyze lead generation metrics to evaluate campaign effectiveness and refine strategies for improved outcomes. Qualifications - 5+ years of work experience in marketing with a strong focus on B2B lead generation and SaaS marketing. - Bachelor’s degree in marketing, business administration, communication, or related field (preferred). - Proficiency in CRM and marketing automation tools. - Strong organizational, data analysis, and time management skills. - Excellent written and verbal communication. - Self-motivated, proactive individual. - Advanced English proficiency (at least C1 English level). Requirements - 5+ years of work experience in marketing with a strong focus on B2B lead generation and SaaS marketing. - Bachelor’s degree in marketing, business administration, communication, or related field (preferred). - Proficiency in CRM and marketing automation tools. - Strong organizational, data analysis, and time management skills. - Excellent written and verbal communication. - Self-motivated, proactive individual. - Advanced English proficiency (at least C1 English level). Benefits - Competitive pay and bonus. - Remote role: travel and work from wherever you want. - Flexible work schedule to enable a smoother work-life balance. - Unlimited time off. - Learning and growth opportunities within the company. - Work in an agile, fast-paced tech-driven environment that is transforming conversational commerce through AI. - Be part of a supportive and dynamic team where collaboration and creativity are celebrated.

Role Description This is a chance to build a marketing function from the ground up for a concentrated B2B market within the life insurance and annuities space. With a universe of fewer than 150 accounts across brokers and carriers, every target buyer can be named, mapped, and engaged individually. The work that wins in this market is due to brand positioning and industry relevant content coupled with strong field marketing and ABM programs that help a lean go-to-market team close the accounts that matter. Pipeline is built one account at a time, through reputation and trust. As Andesa's Head of Marketing, you will own the strategy, planning, and execution — defining how we position ourselves in this market, how we generate and convert demand, and how we build on our reputation as a category leader. The timing is unusually good: recent shifts in the market, combined with a notable absence of credible thought leadership, make this a rare moment to define the narrative in our space. You will be the face of marketing internally and a meaningful presence externally at industry events, in trade publications, and in front of users. You will not be inheriting an established team or playbook; rather you will be the author and owner, supported by the agency partnerships you establish and cultivate in priority areas. That makes this role ideal for an experienced marketer who is energized by a blank slate, comfortable moving between strategy and hands-on execution, and motivated by the prospect of seeing their work directly shape a company's trajectory. What You'll Own - Brand Strategy and Industry Positioning - Define how Andesa is understood in the market, including the category we play in, our perspectives, and the language we use to talk about it. - Lead the development of a refreshed brand identity, positioning, and messaging. - Design, build, and launch a new company website. - Account-Based Marketing (ABM) and Intelligence - Build and maintain a named-account program across brokers and carriers, including the personas, decision-makers, and influencers within each. - Develop account-level intelligence and prioritization: who is a priority account, who is warming, and who needs nurturing. - Design and execute ABM programs tailored to account needs and personas. - Executive Content and Thought Leadership - Develop a thought leadership program that establishes credibility in our industry. - Produce content that buyers and analysts in this market actually read and engage with. - Field Marketing and Events - Partner with Client Success to set the strategy for industry events, user conferences, and other proprietary events (e.g., webinars, round tables). - Support field marketing execution: conference presence, speaking opportunities, sponsored activations, pre- and post-event campaigns, and ROI measurement. - Sales and Go-To-Market Enablement - Help produce sales enablement materials, including playbooks, pitch decks, case studies, battle cards, and account-specific collateral. - In partnership with Sales and Client Success, develop buyer personas and targeted messaging. - Partner closely with sales, product management, and client success on account planning and outbound sequences, and ensure go-to-market alignment. - Agency Partnerships and Public Relations - Establish and manage relationships with marketing agencies, freelancers, and contractors to strategically extend capacity. - Build relationships with trade press, industry analysts, and influencers in the broker and carrier ecosystem. - Marketing Operations - Select and implement marketing tools and integrations to enable ABM, account intelligence, CRM integration, and content infrastructure. - Establish dashboards and reporting on marketing metrics and KPIs, and report on them to the senior leadership team. - Enable SEO and digital marketing in support of brand and content strategy. Qualifications - 8+ years of B2B marketing experience. - Demonstrated success building and running ABM programs in a concentrated market or named account environment. - Experience selecting and implementing marketing platforms. - Strong content instincts: with input from SMEs and agency support, you can write, edit, and direct credible, executive content and thought leadership that engages our market audience. - Track record of building brand and category presence, including events, PR, analyst relations, and executive positioning. - Comfort with both strategy (positioning, planning, measurement) and execution (creating content, briefing designers, building drip campaigns, and email sequences). - Experience managing agency and contractor relationships effectively. - Excellent collaboration with sales leadership and a clear point of view on how marketing and sales should operate together. Nice to have - Experience launching or relaunching a brand identity and website for a B2B company. - Background in SaaS / Technology (e.g., InsurTech, FinTech), Insurance, Financial Services, and/or Broker-Carrier like ecosystem. - Prior experience establishing and scaling a marketing function in a concentrated market. - Familiarity with more complex, B2B sales processes and cycles. Benefits - Starting base salary range of $120,000-$170,000 with performance-driven variable compensation. - Comprehensive medical, dental, and vision coverage for employees. - 401(k) retirement plan with competitive employer matching contributions. - Generous PTO program with annual allocations based on years of service. - The opportunity to shape Andesa’s broker channel and grow into a leadership role as we scale. How to Apply Send your resume and a cover letter about why this role interests you by clicking the "Apply now" application link. If you have examples of brand-building initiatives, demand-generation programs, or go-to-market strategies you’ve led, we’d love to review them. Work Environment - Work Schedule: This is a full-time (40 Hours/Week) exempt position. Hours are flexible within core business hours. This position is fully remote reporting out of our office in Allentown, PA. - Location: Remote - Reports to: President & Chief Transformation Officer, who directly leads the go-to-market organization. - Type: Full-time