Link Building Specialist
Location
India
Posted
8 days ago
Salary
₹240K - ₹360K / year
Seniority
Mid Level
Job Description
Link Building Specialist
Snezzi
Role Description You own backlinks. For Snezzi, and for every client we serve. That means everything from high-effort relationship-led link building to the systematic foundation work. Both matter. The first builds authority. The second builds breadth. Together they move the needle. - Build backlinks for Snezzi and across all client accounts: 10-15 quality links per client per month on premium engagements. - Run outreach end to end: research, pitch, follow up, close. Own the inbox. - Build and maintain relationships with editors, founders, and writers. Turn one-off links into ongoing partnerships. - Land guest posts, expert quotes, podcast features, and digital PR placements. - Handle directory submissions, profile link building, image submissions, PDF distribution, and citation building at scale. - Identify partnership opportunities: co-marketing, mutual mentions, resource page inclusions, brand collaborations. - Track every link: domain rating, traffic, anchor text, context. Report on what's working. - Spot toxic or low-quality links pointing at clients. Flag them. Get them disavowed. - Stay current on what AI engines reward and penalize as ranking and citation signals shift. Qualifications - 2-4 years of hands-on link building. You've shipped links, not just planned campaigns. - You know the full toolkit: outreach, guest posts, digital PR, HARO-style platforms, partnerships, directories, citations, profiles, PDFs. - You stick to whitehat. You know exactly what gets a site penalized and you avoid it. - You're comfortable owning communication. You can write a cold pitch that gets opened and a follow-up that gets a reply. - You're organized. Outreach at scale falls apart without it. - You're familiar with Ahrefs, Semrush, or similar. You can read a backlink profile and spot the gaps. - You write clearly. Short, specific, no filler. Editors reply to good pitches and ignore bad ones. - Bonus: prior agency experience, D2C or SaaS clients, or your own relationships with publications and creators. Requirements - You rely on PBNs, link farms, paid link networks, or anything that puts a client at risk. - You think "scale" means blasting templated outreach to 500 contacts with no personalization. - You want to plan campaigns but not run them. - You're uncomfortable on email, calls, or DMs with strangers. Benefits - Direct work with three second-time founders. No layers. - Real client accounts from day one. Outcomes you can point to. - A category that's growing fast. Link building for AI visibility is still being figured out. You'll help define how it's done. - Remote, India-based. We care about what ships, not where you sit.
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