Role Description The quickest way to lose a user is to treat their inbox like a trash can. We don't blast generic newsletters; we engineer personalized, behavioral communication flows that hit at the exact second a user needs them. We need a lifecycle architect who treats email as a pure retention science. You will be managing our entire deliverability pipeline, building hyper-segmented triggers based on product data, and relentlessly optimizing user lifetime value (LTV). If you get a thrill out of fixing broken funnel metrics, auditing domain health protocols, and scaling revenue-per-email metrics without causing a spike in unsubscribes, this machine is yours to run. Key Responsibilities - Lifecycle Architecture: Design, map, and deploy the entire automated user journey—from high-conversion welcome sequences and onboarding flows to reactive churn-prevention and win-back loops. - Hyper-Segmentation & Behavioral Triggers: Leverage raw user data, product behavior signals, and engagement history to build hyper-targeted list segments, ensuring every user receives the exact right message at the exact right second. - Deliverability Infrastructure: Own and monitor our underlying sender health, managing SPF, DKIM, DMARC protocols, IP warming strategies, and domain reputation to guarantee absolute inbox placement. - Campaign Orchestration: Plan, author, and deploy high-velocity ad-hoc campaigns for major feature drops, ecosystem milestones, and real-time cultural moments without a single detail slipping. - A/B Testing & Optimization: Maintain a relentless experimentation cadence—testing copy hooks, layout designs, send times, and interactive elements to consistently push down unsubscribe rates and maximize revenue-per-email (RPE). - Analytics & Attribution: Build and own the performance dashboards, translating open rates, CTRs, conversion attribution, and list hygiene metrics into cold, calculated strategic insights for the growth team. Requirements - The "Retention Engineer": A proven track record of managing high-volume email marketing, retention strategy, or lifecycle automation for a fast-moving technology, e-commerce, or consumer web platform. - Technical ESP Mastery: Deep, hands-on experience with advanced automation platforms and CRM tools (e.g., Customer.io, HubSpot, Klaviyo, Brevo, or equivalent enterprise-tier software). - Data-First Rigor: You don't build campaigns based on "gut feeling." You live in conversion metrics and data tables, using hard user behavior statistics to dictate template variations and trigger timelines. - Hyper-Availability: This isn't a 9-to-5 position. Digital traffic and global market shifts never sleep. You must be available 7 days a week to monitor live broadcast performance, deploy emergency hotfixes for broken automated loops, and coordinate with our fast-moving product team. - Operational Excellence: Self-motivated and highly organized; you possess pristine attention to detail, knowing that a single typo or broken link can impact thousands of global users instantly. Operational Details - Location: Fully Remote. - Schedule: On-call 7 days a week (Requires high flexibility to align with real-time product shipping windows and global engagement surges). - Payment: All compensation is processed in digital assets (USDC/USDT). Benefits - Absolute Autonomy: We value output, deliverability metrics, and conversion numbers over corporate red tape. If your automated sequences move the retention baseline, we give you total room to run. - Global Canvas: Your messaging and behavioral loops will land directly in the inboxes of thousands of active users every single day across a worldwide landscape. - A Culture of Momentum: Join a team that moves at lightspeed. You will be constantly building, analyzing data, and seeing your technical optimization hit production in real time. - High-Growth Upside: We value "potential over pedigree." For a Senior Email Marketer who consistently slashes churn, protects list health, and scales LTV, there is a clear, unrestricted runway into senior growth and product leadership.

• Manage the strategy, planning, hands-on HTML development, and execution of our email marketing program • Independently code, build, and deploy responsive, production-ready HTML email campaigns directly within Salesforce Marketing Cloud • Manage the end-to-end email marketing program including strategic planning, lifecycle design, prioritization, and day-to-day execution • Consistently monitor email campaign and lifecycle performance, using data and analysis to identify trends, risks, and optimization opportunities

• Provide email marketing support across multiple brands and wine clubs, collaborating with internal stakeholders • Build and deploy ad-hoc and recurring campaign emails across portfolio brands in ActiveCampaign • Write and adapt email copy, including subject lines, preview text, body content, and calls-to-action • Maintain and update existing automated journeys • Create and maintain audience segments, manage list cleanup, monitor deliverability • Provide support with campaign reporting and performance insights as requested

• Develop and execute email marketing strategies that drive engagement and sales for clients. • Design and craft visually compelling emails, ensuring they are optimized for mobile and desktop. • Manage audience segmentation, automation workflows, and A/B testing to maximize performance. • Analyze key email metrics (open rates, click-through rates, conversions) and create data-driven reports. • Communicate email marketing strategies and performance insights to clients, ensuring alignment with their business objectives. • Stay up to date with industry trends, email marketing tools, and emerging best practices.