Role Description The CRM Marketing Manager will be responsible for developing and implementing marketing flows and funnels in Salesforce Account Engagement, with a strong focus on engaging with university and educational organizations within our ecosystem. This role involves managing CRM tools, collaborating with stakeholders, and reporting on results across multiple projects. Experience with Salesforce Account Engagement is essential, and familiarity with HubSpot is a plus. Duties and Responsibilities - CRM Data Management: - Ensure the integrity and quality of contact data within Salesforce. - Manage CRM tools, oversee lead generation form creation, synchronization, and automation. - Coordinate migrations between HubSpot and Salesforce systems. - Campaign Design and Implementation: - Design and improve campaign structures in Salesforce. - Manage marketing-sourced leads and create necessary Salesforce/Pardot forms and record types. - Performance Analysis and Reporting: - Build ad-hoc reports to analyze marketing metrics. - Create and optimize dashboards in Analytics Studio. - Enhance funnel and email channel performance. - Lead Scoring and Notification Management: - Design and implement lead scoring. - Revamp Salesforce task notifications. - Improve team efficiency. - Tool Selection and Implementation: - Select and integrate tools like Zoom and Make to support marketing and CRM processes. - CRM User Engagement: - Develop and manage CRM user engagement journeys. - Create evergreen, customized automated email communication for different segments. - Segmentation and Compliance: - Manage segmentation lists and subscription types. - Ensure targeted communication and compliance with GDPR. - Stakeholder Collaboration: - Work with stakeholders to collect requirements. - Suggest implementation strategies and report on results. Qualifications - Fluent in spoken and written English. - 2+ years in CRM marketing management, with hands-on experience in Salesforce Account Engagement (formerly Pardot). - Proven ability to create marketing automation flows, manage CRM systems, and develop various email communications. - Strong skills in tracking, lead scoring, and notifications in Salesforce. - Skilled in building reports and dashboards for marketing performance, focusing on optimization. - In-depth knowledge of the customer journey in B2C and education sectors, with strong attention to detail. - Experienced in working collaboratively with stakeholders and remotely within a distributed workforce. - Authorized to work in Germany, Italy, Serbia, Bulgaria, or Singapore. Benefits - 💻 Choice of work equipment (e.g., laptop, monitor, etc.) - 🇬🇧 English classes (iTalki – $130 monthly) - ⏰ Flexible schedule (we usually work between 09:00/10:00 and 18:00/19:00 CET or EET) - 👶 Newborn bonus (€500 per child) - 🧠 Patent remuneration - 🌴 Paid leave - 🧑‍💻 Remote work in locations without our offices - Hybrid work in locations with offices (2 days in-office, 3 days remote)

• Lead onboarding for new customer pharmacies, ensuring a confident and successful start with CurifyLabs technology. • Deliver hands-on guidance, training, and live demonstrations during setup and early production. • Be the friendly human face of a very clever machine. • Bring a pharmacist’s perspective to customer conversations and share insights back with our product and commercial teams. • Represent CurifyLabs with professionalism, energy, and genuine enthusiasm for the work.

Role Description We are seeking a CRM Manager to join our fast growing team. In this role, you'll play a pivotal role in building and nurturing relationships with our valued players, driving engagement, and maximizing players' value. - Develop and implement a comprehensive CRM strategy tailored to the sweepstakes casino industry. - Plan, execute, and analyze segmented marketing campaigns across various channels to acquire and retain players. - Write clear and concise briefs for marketing materials and ensure alignment with overall CRM goals. - Create campaign configurations using our CRM system, ensuring data accuracy, segmentation capabilities, and campaign automation. - Analyze campaign performance using A/B testing and data-driven insights to optimize future marketing efforts to identify areas for improvement. - Manage strong relationships with key stakeholders across various departments (marketing, operations, customer support). - Stay up-to-date on industry trends and best practices in CRM and sweepstakes casino marketing. Qualifications - Minimum 2 years of experience in CRM / Monetization management, preferably within the online gambling or social gaming industry. - Proven track record of planning, executing, and analyzing successful marketing campaigns and monthly calendar, across various channels (email, push, in game pop-up, social media, etc.). - Strong understanding of CRM principles, data segmentation, and campaign automation. - Experience writing clear and concise marketing briefs. - Proficiency in CRM software (e.g., Optimove, Bloomreach, Smartico) and data analysis tools (e.g., Google Analytics, Tableau, Data studio). - Excellent communication, interpersonal, and organizational skills. - A passion for the online casino industry and a strong understanding of players psychology. Requirements - Location: Israel - Domain: iGaming - Company size: 34 employees Company Description MWDN is an international recruitment and outstaffing company with 23+ years of experience connecting exceptional tech talent with leading companies across Israel, the USA, Great Britain, and Western Europe. In this role, MWDN acts as the recruitment partner, and the selected candidate will work directly with the client’s team on their product in an international environment.

• Manage, support and optimize the value of client subscriptions to JDP VOC datasets • Lead and coordinate in-depth discussions on JDP product value with Director/VPs at OEMs • Manage the cadence and communication of deliverables to clients • Generate renewal subscriptions by uncovering and creating value for clients