Title: Sr. Manager, Performance Marketing Remote - Dallas, TX $125,000 ‒ $140,000 Annually Location: Dallas TX US Job Description: DEPARTMENT: B2C Marketing POSITION: Sr. Manager, Performance Marketing REPORTS TO: Director, Marketing Automation SUPERVISES: None JOB CLASS: Exempt Purpose: Drive scalable, predictable enrollment growth through channel strategy, funnel optimization, and rapid experimentation. Essential Functions: Primary Accountabilities: Manage funnel performance including landing pages, routing, and conversion logic: - Own end-to-end performance of the enrollment funnel from first click through completed enrollment - Optimize landing pages, conversion flows, routing logic, and user pathways to maximize conversion rates - Identify and eliminate friction within the funnel in partnership with Product, Lifecycle, and Automation - Establish clear performance benchmarks and continuously improve conversion efficiency across each step Design and execute experiments to improve conversion and scale: - Build and maintain a structured experimentation roadmap across channels and funnel stages - Design, execute, and analyze A/B and multivariate tests focused on improving conversion and scalability - Prioritize experiments based on potential impact, speed to insight, and alignment with growth goals - Rapidly scale winning tactics and deprecate underperforming strategies Own performance forecasting and growth modeling: - Develop and maintain enrollment forecasts based on channel performance, population inputs, and conversion assumptions - Model growth scenarios to inform prioritization, resource allocation, and leadership decisions - Ensure forecasts reflect real constraints, including eligibility, marketing access, and technical readiness - Provide clear, data-backed recommendations on growth potential and required investments Ensure data integrity and performance reporting for decision-making: - Establish standards for “decision-grade” data across performance reporting - Partner with Analytics and Automation to ensure accurate tracking, attribution, and measurement - Identify and resolve data integrity issues that could distort performance insights - Deliver clear, actionable reporting to leadership, translating complex data into business-relevant insights Allocate resources based on performance and return on investment: - Determine how marketing resources (channel effort, budget, team focus) should be allocated based on performance - Continuously reallocate resources toward the highest-performing channels and tactics - Balance short-term gains with long-term scalability and sustainability of growth - Ensure that all investments are tied to measurable outcomes and ROI Qualifications: Education: - BA/BS required. - Degree in Marketing, Communications, Analytics preferred Experience: - 10+ years in B2B2C marketing roles, focused on performance or analytics - Demonstrated success building and scaling lifecycle or conversion systems that drive measurable business outcomes. - Comfort operating in agile, data-driven environments. - Experience working with or influencing senior stakeholders and cross-functional leadership. General Working Conditions: General office working conditions can be remote work from home or in the office. Each department head determines if position is work from home or hybrid meaning works from home and in the office as needed. Work schedules vary. When working in the office pod workstation area has little or no privacy. Involves extended periods of sitting at a workstation performing computer duties. Constant flow of interruptions by personnel, visitors to area and telephone calls. Private workstations are available as needed. Certain positions are assigned an office. Disclaimer: This description is intended to be sufficient merely to identify the classification and be illustrative of the duties that may be assigned. It should not be interpreted to describe all the duties an employee assigned to this classification may be required to perform. Wondr Health is an equal opportunity employer and values diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. All employment is decided based on qualifications, merit, and business need. This description is intended to be sufficient merely to identify the classification and be illustrative of the duties that may be assigned. It should not be interpreted to describe all of the duties an employee assigned to this classification may be required to perform.

Role Description This role sits at the core of how Midnite drives sportsbook profitability and performance. As Head of Sportsbook Performance, you will own margin optimisation across the sportsbook, identifying where value is won and lost, and driving structured improvements that directly impact revenue. You will operate at the intersection of trading, product, and commercial, translating data into clear actions that improve pricing, limits, promotions, and overall configuration, ensuring the sportsbook is both commercially effective and delivers a strong, sustainable customer proposition. This is a high-impact role with direct influence on company performance and strategy. - Own sportsbook margin performance and optimisation initiatives - Diagnose structural leakage across cohorts, markets, and products - Define and prioritise a margin optimisation roadmap - Review pricing, limits, and stake factor frameworks - Assess and optimise promotional and generosity mechanics - Partner with Risk, Commercial, and Product teams to implement improvements - Establish performance reporting and governance frameworks - Manage and develop a Trading Quant - Define tooling and platform improvements with Engineering - Leverage AI and automation to improve workflows Qualifications - Deep experience in sportsbook trading or performance roles - Strong understanding of margin drivers and optimisation levers - Proven track record of delivering measurable commercial impact - Highly analytical with strong diagnostic capability - Strong commercial judgement balancing margin and growth - Comfortable influencing cross-functional stakeholders - Clear communicator translating data into action - High ownership mindset with bias for action Benefits - Private health insurance with zero excess, including optical cover and optional dental. - Income protection to protect your earnings and give you peace of mind. - Tenure holiday policy. After three years you receive an extra two days leave, increasing to 30 days annually after five years. - Flexible working and a fully supported home office setup so you can do your best work from home. - Nursery salary sacrifice scheme helping parents save thousands each year on nursery fees. - Salary sacrifice schemes for tech and holidays so you can spread the cost of the things you want. - Retail discounts and subscription perks across a wide range of brands. - Quarterly team socials to connect, celebrate and have fun together. Company Description At Midnite, we’re committed to creating equal opportunities for everyone. We actively strive to build balanced teams that reflect the diversity of our communities, including ethnic minorities, people with disabilities, the LGBTQIA+ community, and all genders. We aim to provide an inclusive and supportive interview experience for all candidates. If you require any reasonable adjustments, please let us know in advance so we can ensure you feel comfortable and set up for success.

• Serving as a senior strategic partner and embedded extension of the client’s marketing organization, leading paid search strategy, performance management, and executive-level business planning across a $100M+ multi-product media investment • Operating as both a strategist and hands-on practitioner by driving campaign architecture, optimization, execution oversight, and innovation initiatives to ensure operational excellence and measurable business impact • Managing highly complex enterprise account structures across SA360, Google Ads, Microsoft Ads, and other relevant paid search platforms • Balancing multiple stakeholder groups, competing business priorities, and evolving growth objectives within a sophisticated enterprise ecosystem • Driving strategic planning, forecasting, budgeting, testing roadmaps, and performance optimization initiatives aligned to client growth goals and broader business objectives • Translating complex performance trends and business insights into clear, executive-level recommendations and action plans for senior client stakeholders • Partnering closely with Client Strategy, Analytics, Strategy, Creative, and channel leadership teams to ensure integrated marketing alignment and operational excellence • Identifying opportunities for innovation, growth, process improvement, and operational scalability across the engagement • Leading, developing, mentoring, and supporting a team of four Paid Search Specialists through coaching, career development, quality assurance, prioritization, and performance management • Providing strong oversight of campaign execution, QA processes, account health, and delivery standards to ensure flawless execution across the business • Driving innovation and thought leadership across enterprise paid search strategy, automation, audience targeting, measurement, and optimization initiatives • Managing and escalating critical client or account issues appropriately while maintaining strong trust and partnership with senior stakeholders • Staying at the forefront of emerging trends, platform changes, AI-driven search developments, and evolving enterprise paid media strategies

• Technische Umsetzung und Steuerung von CRM-Kampagnen in Tools wie Salesforce Marketing Cloud, Braze oder vergleichbaren ESPs • Aufbau und Automatisierung von Workflows, Journeys und Trigger-Kampagnen • Segmentierung von Zielgruppen und Pflege von Datenmodellen (z. B. Data Extensions in SFMC) • Integration und Anbindung von Datenquellen (API, SQL, ETL-Prozesse) • Erstellung und Pflege von dynamischen Templates (HTML, AMPscript, Liquid etc.) • Testing, QA und Monitoring von Kampagnen (inkl. Reporting & Troubleshooting) • Enge Zusammenarbeit mit Data, Kreation und Projektmanagement zur Umsetzung ganzheitlicher CRM-Projekte