• Build and maintain the company’s revenue forecast model, integrating pipeline data, bookings trends, retention rates, and expansion signals. Develop a bottoms-up and tops-down view of the business and reconcile the two with intellectual rigor. Own the weekly, monthly and quarterly reporting and forecast cycle from data pull to exec presentation. • Partner with Marketing, Sales, Growth, and Revenue Operations to analyze performance across both self-serve and sales-led funnels — including acquisition and conversion rates, pipeline health, deal velocity, coverage ratios, CAC payback, and LTV/CAC by channel and segment. Surface actionable insights on funnel quality, cohort retention, and pipeline risk. Serve as the financial voice in GTM planning — capacity and marketing mix modeling, quota and pricing decisions, territory and channel allocation, and headcount ROI analysis. • Own or heavily support the preparation of Board of Directors materials, including monthly and quarterly performance packages, KPI dashboards, and variance narratives. Build and maintain the analytical frameworks the Board relies on to assess business health, capital efficiency, and strategic progress. Coordinate with PE sponsors on reporting cadences, data requests, and ad hoc diligence questions — producing outputs that meet the quality bar of sophisticated institutional investors. • Contribute to internal ELT reporting and Quarterly Business Reviews, producing weekly, monthly, and quarterly revenue reporting packages for the CFO and executive team. Translate data-heavy analysis into concise, decision-ready narratives. Design and maintain dashboards that give business partners real-time visibility into the metrics that matter most. • Design and own complex financial models covering ARR, bookings, subscriber growth, churn and retention, NRR, and LTV/CAC across both self-serve and sales-led motions. Work directly in the data layer — SQL, BI tools, product analytics, and CRM exports — to validate numbers at the source rather than relying on aggregated summaries. Identify data gaps and drive improvements in data quality alongside Analytics, Growth, and RevOps. • Support M&A diligence, portfolio review analyses, and long-range planning processes. Take on high-priority ad hoc analyses that require someone who can get into the details quickly and surface the right answer under time pressure.

• Leads the strategy, governance, and delivery of enterprise finance technology solutions. • Oversees the Finance Systems team and drives modernization initiatives across financial systems, data platforms, reporting, and analytics to support scalable, efficient, and controlled financial operations.

• Support revenue forecasting and financial analysis across the PlayStation Studios live services portfolio. • Maintain and enhance forecasting models, leveraging new methodologies and automation tools where appropriate. • Support key financial planning cycles, including annual planning, quarterly forecasts, budgeting, and mid-range planning. • Analyze game performance and communicate insights, trends, opportunities, and risks to leadership and cross-functional stakeholders. • Develop scenario analyses and business cases related to monetization strategies, promotions, content plans, and investment decisions. • Partner with studio, product management, analytics, and live operations teams to align forecasting assumptions and reporting. • Evaluate the financial impact of licensing, marketing, development, and operational costs on portfolio performance. • Contribute to process improvements that increase forecasting accuracy, efficiency, and scalability. • Monitor industry trends and competitive benchmarks within gaming and live services.

• Support strategy discussions on spend allocation & pacing between Finance and Marketing leadership • Partner with Financial Operations to track Marketing media and production budgets in order to inform strategic allocations • Establish KPI framework for marketing channels and campaigns. Set and monitor KPI targets, OKRs, and efficiency goals • Develop ROI calculation methodologies with DS and Research, and lead holistic campaign reviews - accounting for qualitative and quantitative impacts • Support weekly reporting needs from Marketing and Hosting orgs as well as quarterly campaign performance reviews • Conduct deep dives into business trends and drivers of variance. Independently lead data extraction, analysis, visualization, and presentation. • Partner with Marketing, Product Marketing and Hosting leadership to develop strategy and support business performance