• Support development and execution of HCP marketing strategy aligned with brand objectives and commercial priorities • Contribute to brand planning, launch readiness, and tactical planning processes • Help shape HCP promotional strategy and messaging based on customer insights, market dynamics, and competitive intelligence • Translate complex scientific and clinical data into clear, compelling HCP-focused promotional narratives • Identify opportunities to optimize HCP engagement across customer touchpoints and channels • Lead development and execution of HCP promotional initiatives to support brand performance and launch objectives establishing scalable commercial processes and operating discipline within a growing organization • Own assigned promotional workstreams from strategy through execution, measurement, and optimization ensuring flawless delivery while balancing speed, quality and compliance • Develop tactical plans aligned with approved strategic direction, including timelines, budgets, and execution plans • Serve as primary day-to-day marketing lead with the AOR across HCP promotional initiatives • Provide clear strategic direction, feedback, and decision-making to agency partners to ensure high-quality deliverables • Partner closely with Medical, Regulatory, Legal, Commercial Operations, Sales, Market Access, Analytics, and Market Research teams to drive aligned execution • Lead promotional materials through review and approval processes in partnership with cross-functional stakeholders • Leverage market research, analytics, field insights, and competitive intelligence to inform decision-making • Monitor performance of promotional initiatives and identify opportunities for optimization • Manage HCP marketing budgets across assigned initiatives tracking timelines, milestones, deliverables, and agency spend

• Responsible for maximizing the business value of Data & Artificial Intelligence solutions on Azure Cloud, acting as the link between business, technology and the program governance, within Agile methodology (Scrum). • Works closely with the Program Manager and the Lead Agile Master, ensuring the program's strategic vision is correctly translated into prioritized backlogs, incremental deliveries and measurable business outcomes. • Represents the business areas in the Data & AI program, owning the product vision. • Defines, prioritizes and maintains the Product Backlog, aligned with the program's strategic roadmap and business objectives. • Works in close collaboration with the Program Manager, ensuring alignment between strategic priorities, dependencies and medium- and long-term planning. • Collaborates with the Lead Agile Master and the squad Scrum Master, ensuring clarity of requirements, sprint goals and acceptance criteria. • Details and refines user stories, epics and features related to data, analytics, AI, machine learning and Azure Cloud solutions. • Ensures functional and non-functional requirements (security, LGPD, compliance and quality) are properly incorporated into the backlog. • Actively participates in Scrum ceremonies (Planning, Review, Refinement, Retrospective), validating deliveries and guiding priority adjustments. • Formally accepts team deliveries, ensuring that increments deliver tangible business value. • Supports stakeholder management by communicating progress, impacts and benefits of delivered solutions.

• Fix Alpaca’s operational bottlenecks for scale. • Own the product roadmap for Alpaca’s internal workflows and tooling. • Drive root cause analysis and execute on the most complex and high-risk operational problems (e.g. AML/KYC workflows, reconciliations, corporate actions, cost basis processing, tax reporting, and security master/reference data management). • Design systems and leverage internal tooling, AI, and workflow orchestration, so existing operations teams can support 100x growth. • Define clear success metrics and SLAs. Write crisp specifications, map processes, and work cross-functionally to ship high-leverage tooling, iterating based on operational feedback. • Design and manage the data framework for selecting strategic projects, blending inputs from the Risk, Sales and Support. • Collaborate with Sales and Product to establish, manage, and enforce the operational capacity standards, acting as the critical check between ambitions and operational reality. • Drive critical Build vs. Buy evaluations for core platform components, ensuring compliance and optimal platform integrity.

• Serving as the day-to-day PM lead on the AI Creator and MortgageCoach platform. Taking feedback, writing specs, driving sprints, and owning feature iteration through quantitative and qualitative input. • Managing the product roadmap execution. Translating strategic priorities set by the VP of Product into a clear, sequenced plan the team can execute against. • Running structured customer discovery and feedback programs. • Driving cross-functional alignment between product, engineering, CS, and sales on timelines, priorities, and launches • Surfacing trade-offs, capacity gaps, and delivery risks early; with solutions • Representing product in day-to-day leadership conversations and freeing the VP of Product to focus on strategy, partnerships, and the 12–24 month horizon**