Role Description We’re seeking a strategic, hands-on Senior Manager, Advertising Strategy and Performance to modernize Keysight’s paid media strategy and improve advertising effectiveness across global campaigns and programs. This role will provide senior-level expertise in paid media strategy, audience targeting, creative and copy testing, agency accountability, conversion improvement, and performance optimization. It is designed to add a dedicated strategic performance layer to the advertising team and help shift the function from reactive campaign support to a more proactive, accountable, and data-driven model. Depending on the final team operating model, this role may also lead advertising team members and establish the operating rhythm, priorities, decision rights, and accountability model for the broader advertising function. The ideal candidate is a performance-driven advertising leader who can combine strategic thinking with hands-on optimization, challenge legacy ways of working, and use data to improve outcomes in a complex B2B environment. Qualifications - 8–10+ years of experience in B2B performance marketing, paid media, demand generation, digital advertising, or integrated campaign strategy. - Strong experience developing and optimizing paid media strategies across channels such as LinkedIn, Google Search, Bing, display, programmatic, retargeting, YouTube, native advertising, content syndication, and/or regional search platforms. - Proven ability to connect business objectives, audience needs, channel strategy, messaging, offers, landing pages, and measurable outcomes into an integrated paid media plan. - Hands-on experience improving campaign performance through targeting, segmentation, bid strategy, creative testing, copy optimization, landing page alignment, and conversion path improvements. - Strong analytical skills with the ability to turn campaign data into clear insights, recommendations, and action plans. - Experience managing paid media agencies and holding partners accountable for strategy, execution quality, optimization, reporting, and results. - Experience building test-and-learn plans across audiences, channels, creative, copy, offers, CTAs, and landing pages. - Ability to work cross-functionally with creative, content, web, product marketing, demand generation, regional marketing, sales, and agency partners. - Strong communication skills, including the ability to explain performance issues, tradeoffs, and recommendations to senior stakeholders. - Comfortable challenging assumptions, pushing for better work, and introducing new practices in a complex organization. - Experience leading, coaching, or influencing advertising, performance marketing, or campaign teams in a matrixed organization. Requirements - Experience in test and measurement, or other complex B2B industries. - Experience with target account lists, new-name acquisition, retargeting, and product launch campaigns. - Familiarity with marketing automation, CRM, attribution reporting, web analytics, paid media dashboards, or AI-enabled optimization tools. - Experience improving landing page conversion rates, content offer performance, form paths, and ad-to-page message continuity. - Experience balancing brand-building, traffic generation, lead generation, retargeting, and pipeline influence goals. Benefits - Medical, dental and vision - Health Savings Account - Health Care and Dependent Care Flexible Spending Accounts - Life, Accident, Disability insurance - Business Travel Accident and Business Travel Health - 401(k) Plan - Flexible Time Off, Paid Holidays - Paid Family Leave - Discounts, Perks - Tuition Reimbursement - Adoption Assistance - ESPP (Employee Stock Purchase Plan) - Restricted Stock Units

• Achieve desired access and coverage decisions for BG tests by identifying, understanding, and addressing customer needs while generating potential solutions that enhance customer relationships • Meet or exceed account objectives for BG’s Northeast and Gulf regions • Grow existing customer managed care book of business; increase number of clients with in-network contracts • In collaboration with cross-functional BG teams, the account lead develops, evaluates and proposes strategic initiatives to strengthen mutual business opportunities, while developing account-specific strategies and tactical plans that align to the business and customer goals • Provides external insights to inform BG’s test access strategy • Develop short-term and long-term strategic account plans for assigned accounts • Presents BG-approved data and value messages compliantly with all governing policies • Builds and develops professional relationships with key customer decision-makers and related stakeholders within assigned accounts • Leads contract delivery, business reviews, and performance tracking for assigned accounts in collaboration with internal market access team • Conducts routine business reviews to inform internal stakeholders on relevant updates for assigned accounts • Uphold company mission and values; ensure compliance in all company policies and guidelines • Adheres to Code of Conduct as outlined in the Baylor Genetics Compliance Program • Performs other job-related duties as assigned.

Role Description As a senior member of the strategic function, provide detailed assessment and understanding of the current and future external market environment, develop insights and identify opportunities to actualize our organizational mission, vision and activate the strategy across multiple time horizons. - Support a focus on insight-driven decisions, innovation, customer centric experience and local/national collaborations. - Work collaboratively to build coalition and support as well as drive action with both internal and external partners. - Develop and refine strategic plans and initiatives to positively impact the management of today’s business while supporting efforts for the definition and evolution towards a health solutions company. - Work directly with staff and senior leadership across the company to proactively identify and prioritize strategic needs and create meaningful and actionable outputs. - Drive the strategic development process to address these needs and integrate and align work to the company’s overall strategic goals. - Build and facilitate efforts with partner and/or vendor relationships to understand the value proposition and business case aligned to our business strategy. - Drive decision making and collaborate with the business areas to implement. - Develop and maintain relationships with both internal and external partners to drive complex project/initiative work focused on significant business strategies, opportunities and innovation efforts. - Leverage customer and consumer insights to develop holistic strategies, programs and plans to effectively drive innovation and business outcomes and maximize ROI in varied areas. - Consolidate research, authorship of key findings, and communication of timely, periodic strategic intelligence reports to senior management and Blue Cross NC Board. - Contribute to the development of corporate strategic positions and related annual and long-term planning efforts. - Collaborate and execute critical activities such as strategic planning, compliance, complex financial/qualitative analysis and thought leadership at a departmental, multi-function, and enterprise level. - Design and develop the innovation program for Blue Cross NC – its offerings, innovation events, delivery methods, and definition of the success points of the program. - Act as a “Champion of Innovation” and work across the organization to drive a culture of innovation in all that we do. - Partner and consult with internal clients to identify, plan and execute innovation efforts; help them better understand what problems they are trying to solve, articulate their vision and define and enable success. - Provide methods and resources to support their execution of those plans. - Develop new ideas that solve existing or emerging issues the business faces. - Prototype and evaluate those ideas to determine viability and opportunity for success and follow through to implementation as necessary. - Identify, analyze and monitor relevant industry, regulatory, technology and market based trends to determine market entry or exit as appropriate and to ensure alignment to the company’s strategic positions and interests. Qualifications - Bachelor's degree or advanced degree (where required) - 5+ years of experience in related field. - In lieu of degree, 7+ years of experience in related field. Requirements - Business Strategies - Enterprise Strategies - Innovation - Innovation Development - Market Research - Market Trend Analysis - Strategic Alliances - Strategic Planning - Strategy Development - Strategy Plan Benefits - Annual Incentive Bonus* - 401(k) with employer match - Paid Time Off (PTO) - Competitive health benefits and wellness programs *Based on annual corporate goal achievement and individual performance. Salary Range: $107,901.00 - $172,642.00 Company Description We have become aware of scams from individuals, organizations, and internet sites claiming to represent Blue Cross and Blue Shield of North Carolina in recruitment activities in return for disclosing financial information. Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All our career opportunities are published on https://bcbsnc.wd5.myworkdayjobs.com/en-US/BCBSNC . If you have already provided your personal information that you suspect is fraudulent activity, please report it to your local authorities. Any fraudulent activity should be reported to: HR.Staffing@BCBSNC.com .

Role Description In this role, you will be a dedicated resource for the Pro org, serving as a thought partner to leaders on critical initiatives that shape the Pro business trajectory. You will drive strategic planning cycles, stand up 0-1 initiatives, and unblock & unlock operational scale across our most critical Pro programs. While this role will exclusively support our Pro teams, it will sit within the central Commercial Strategy team, so you will still benefit from like-minded strategy and operations teammates to collaborate with. This is a fast-paced, fluid role in an organization scaling rapidly. Success in this role requires: - Strong problem-solving capabilities - Analytical horsepower - Comfort operating in ambiguity - “Bringing structure to chaos” You’ll work closely with executives, product and engineering leaders, marketers, sales, finance, etc. so strong business acumen, communication, collaboration skills and the ability to push progress on multiple fronts are essential. This role requires a self-starter mindset and the ability to take ownership of complex, high-priority problems from day one. What you'll do - Be the connective tissue across teams and functions, aligning stakeholders, harmonizing objectives, and driving progress; this role is extremely cross-functional - Be a leader who can see around corners, foresee roadblocks, and proactively propose solutions to overcome them - with minimal guidance - Identify, prioritize and lead initiatives that support our biggest bets and create the greatest impact, while being agile and quickly pivoting as priorities change - Develop, test, and incubate new ideas (products and businesses) - Own ad hoc analysis and project work (e.g., board prep, planning, goal setting, competitive analysis, financial analyses) - Be dynamic, resourceful, and willing to advocate for projects internally and externally - influencing without authority will be critical to success - Be a trusted advisor to the Senior Director of Commercial Strategy, VP of Commercial Operations, and Chief Commercial Officer Qualifications - 7-9+ years in management consulting, investment banking, private equity, bizops, or strategy roles - A “super generalist” who is comfortable with ambiguity and building frameworks/plans to provide necessary structure - Ability to build analytical models and translate them into executive-level insights - Demonstrated ability to build strong cross functional relationships and influence leaders at all levels - Proficient with AI tools, can show tremendous leverage and impact using AI - Owner attitude and mentality that rolls up your sleeves to “Get Stuff Done” - Adept at influencing without authority and working with internal/external partners from all backgrounds - Growth mindset - you care about impact and going the extra mile Requirements - Expected salary ranges for candidates living in San Francisco / Bay Area, San Jose, New York City, or Seattle metros: $187,900 - $243,100 - For candidates living in Austin, TX or Washington DC metros or in California, Massachusetts, New Jersey, or Washington states: $169,200 - $218,900 - For candidates living in all other US locations: $159,800 - $206,800 - Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role. Benefits - Thumbtack embraces diversity and is proud to be an equal opportunity workplace. - We do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by law. - We also consider for employment qualified applicants with arrest and conviction records, consistent with applicable law. - Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities.