• Own and scale user acquisition across key paid channels, with primary focus on paid social and supporting ownership of affiliate networks and mobile partners. • Lead paid social strategy and execution across Meta, TikTok, Snapchat, and other relevant social channels — with full accountability for new MAU growth, efficiency, and performance. • Go deep on platform tactics: understand how Meta's algorithm, auction dynamics, audience signals, and ad formats interact; know how TikTok creative and targeting differ from Meta; and stay ahead of emerging formats, placements, and optimisation levers across every platform you manage. • Own paid social creative strategy end-to-end: identify winning angles, define hooks, shape scripts and storyboards, guide UGC briefs, review edits, and decide which concepts to test, iterate, or scale. • Act as the in-house paid social creative lead — with deep understanding of thumb-stopping hooks, native short-form video, problem/solution storytelling, social proof, offer messaging, localisations, and clear calls to action. • Build and own creative testing frameworks across audiences, hooks, formats, messaging, localisation, creators, and channels — with structured hypotheses, test designs, clear learning documentation, and fast iteration cycles. • Partner closely with UGC creators, agencies, and internal teams to turn customer insights, corridor needs, product benefits, and competitor signals into acquisition assets that win attention and convert. • Support affiliate network and mobile partner strategy: source new partners, assess traffic quality, negotiate commercial models, launch tests, monitor performance, and scale partners that deliver high-quality new MAU. • Build and manage relationships with affiliate networks, mobile ad networks, app partners, publishers, comparison sites, influencer affiliates, and performance partners — ensuring traffic quality, compliance, and commercial discipline. • Identify, test, and scale new acquisition opportunities across paid social, affiliate channels, mobile partners, influencer/creator-led performance, and emerging platforms. • Monitor and optimise key performance metrics including new MAU, CPA, CAC, activation rate, LTV, CTR, CVR, ROAS, retention, payback, partner-level ROI, and traffic quality. • Analyse performance data to identify clear optimisation actions, partner opportunities, channel opportunities, and budget trade-offs. • Own budget planning, pacing, forecasting, and performance reporting for core paid social and affiliate channels. • Work closely with Analytics, Product, CRM, Brand, Compliance, and Regional teams to improve tracking, attribution, onboarding, activation, and full-funnel performance. • Support corridor-level growth by adapting paid social and affiliate strategies to local market dynamics, customer behaviour, partner availability, and regional opportunities. • Provide clear, actionable updates to leadership on paid social performance, affiliate partner results, traffic quality, learnings, risks, and growth opportunities.

• Planning, managing, and optimizing Google Ads & Microsoft Ads • Managing Search, Shopping, Performance Max, and remarketing campaigns • KPI analysis (ROAS, CPA, conversion rate, revenue) and performance optimization • Developing testing and scaling strategies • Deriving concrete actions from analyses • Team sparring and support with operational and analytical tasks • Responsible for the quality and further development of product data feeds • Optimization for Shopping, Performance Max & other channels • Creating and improving reports and dashboards • Identifying opportunities and deriving measures • Analyzing customer journeys, product and campaign performance • Supporting automations and data-driven processes

Role Description Wir suchen zum nächstmöglichen Zeitpunkt Unterstützung für unser Google- und Social-Media-Team. Als Digital Marketing Agentur steigern wir die Sichtbarkeit unserer Kund*innen und übernehmen nicht nur die Beratung, sondern den gesamten Produktionsprozess - von der Strategie bis zur Umsetzung. Dabei setzen wir bewusst auf langfristige Kundenbeziehungen und feste Teams, um planbar und ohne marktüblichen Stress arbeiten zu können. Durch digitale Zeiterfassung und transparente Kommunikation erkennen wir Engpässe frühzeitig und entlasten das Team proaktiv. Neben fachlicher Expertise legen wir großen Wert auf Social Skills: Zuverlässigkeit, Eigenverantwortung und echte Teamarbeit sind für uns entscheidend. - Sie verbinden Performance Marketing mit kreativem Content und übernehmen ganzheitlich Verantwortung für Kundenprojekte: - Google Marketing: - Planung, Umsetzung und Optimierung von Google Ads Kampagnen - Entwicklung und Umsetzung von SEO- und GEO-Strategien - Keyword-Recherche, Wettbewerbsanalysen und datenbasierte Konzepte - Erstellung und Optimierung von Landingpages (z. B. WordPress, Shopify, Elementor) - Implementierung und Auswertung von Tracking-Setups - Social Media & Content: - Entwicklung von Content-Strategien für Social Media (Facebook, Instagram, TikTok, LinkedIn) - Erstellung von zielgruppenspezifischem Content (inkl. Videoformate) - Planung und Umsetzung von Paid Social Kampagnen - Performance-Analyse und kontinuierliche Optimierung - Projektarbeit & Kommunikation: - Betreuung eigener Projekte - Beratung und Kommunikation auf Deutsch und Englisch - Identifikation von Optimierungspotenzialen und Ableitung konkreter Maßnahmen - Content & Agenturpräsenz: - Mitwirkung an eigenen Marketingmaßnahmen (Social Media, Infocontent) - Teilnahme an Shootings und Auftritten vor der Kamera Qualifications - Erfahrung im Performance Marketing (Google & Social Media) - Sicher im Umgang mit Keywords, Kampagnenstrukturen und datengetriebenen Analysen - Erfahrung mit Content-Erstellung und idealerweise Videoschnitt - Kenntnisse in Tools wie Google Ads, Analytics, Canva, CMS (WordPress/Shopify) - Sie denken Marketing ganzheitlich - von 0 bis zur Conversion - Sie arbeiten selbstständig, strukturiert und zuverlässig - Sie sind kommunikativ und fühlen sich vor der Kamera wohl Benefits - Flexible Teilzeitstelle (ca. 20h/Woche, während der Probezeit) - 100 % Remote / Homeoffice - Flexible Arbeitszeiten mit Zeitkonto - Weiterbildungsmöglichkeiten und praxisnahe Entwicklung - Eigenverantwortliches Arbeiten mit echtem Impact - Perspektive auf Vollzeit und Weiterentwicklung

Title: Head Of Athletic Performance Location: Remote / Tour Based · CO · Hybrid Strength and Conditioning / Fitness $70,000 - $80,000 / year We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class. Vision: Inspire the Rugby World the American Way Mission: To enhance the capability of our coaches and athletes to strive for international success to ensure we win when it matters Philosophy: Performance driven, coach-led and player centered environment Success Measures: - Performance - Winning Medals at Olympics and become consistently competitive at Rugby World Cups - People - Highly engaged coaches, athletes and staff that deliver a focused environment that produces better athletes and better people - System - Performances on and off the field provide a positive influence on retaining and growing our rugby community, fans, sponsors and philanthropists to grow and sustain our game Reporting: This position reports direct to the Head of Women’s High Performance Title: Head of Athletic Performance - W15s Reports To: Head Women’s High Performance Department: High Performance W15’s Functions Overseen: Strength & Conditioning, Nutrition & Medical support Classification: 30 weeks/year (15 on site / campaigns, ~15 weeks of remote work) Location: Remote and with Women's National Team Salary Range: $70k - $80k USD per year ROLE PURPOSE - Create the overall High Performance physical strategy, policies and procedures for the USA Eagles Women’s 15s Team. - Responsible for designing, delivering, and evaluating High Performance physical preparation programs that support the USA Eagles Women’s 15s players in achieving world-class performances at the 2029 and 2033 Rugby World Cups. - Ensure players are physically prepared for International competition through evidence based training, robust monitoring systems, and collaborative integration with the wider performance and coaching staff. PRIMARY RESPONSIBILITIES - Lead the development and implementation of annual, seasonal, and weekly strength & conditioning programs aligned with the Eagles 15s National team’s performance model and game demands. - Deliver high-quality strength, power, speed, conditioning, and recovery sessions during training camps, competitions, and remote phases. - Integrate female-specific performance considerations, including menstrual cycle awareness, long-term athlete health, and female specific injury mitigation strategies. - Work alongside the Head Coach,Head of Women’s High Performance and technical staff to support and maximise athletic potential of players leading into the 2029 and 2033 Rugby World Cups. - Lead and support the multidisciplinary functions including nutrition, recovery, sleep, wellness, mental preparation, strength & conditioning, and collaborate with experts in each field to ensure world class support for players. - Remotely support players within their current Daily Training Environments on a 1-1 basis both in person and remotely to ensure world class programming and day to day support. - Work in alignment with the USA Eagles National Women’s 7s program to ensure players are supported and aligned across both programs, and manage the transition between 7s & 15s game demands on players. - Lead and role model high performance behaviors and a winning mindset, while embedding values and standards that unite and inspire the USA Eagles and the broader rugby community. KEY PERFORMANCE INDICATORS Team Specific: - Interpret player data from both International and domestic matches building detailed analysis on performance to positively impact training requirements. - Manage the upkeep of performance training, sport science, and sport medicine equipment and technology. - Working in conjunction with a range of teams to maximise physical progress of all players (USA & overseas) - Travel with the National team for camps, tours, and major competitions. - Deliver warm-ups and match-day physical preparation for Test matches and tournaments. - Manage recovery strategies during International competition schedules. Athlete Management and Monitoring Performance: - Develop rugby-oriented practical solutions based on individual and team data-analysis (GPS, wellness, testing). - Oversee physical testing and profiling systems to track athlete development in areas such as strength, power, speed, aerobic/anaerobic capacity, and neuromuscular readiness. - Monitor training load, wellness, and long-term athlete health using sports science tools and athlete-management systems. - Work with medical staff to progress injured athletes through return-to-train and return-to-play protocols. People: - Develop meaningful partnerships and working relationships with coaches, medical staff and performance professionals in relevant domestic clubs to ensure each player is supported (both in the USA and overseas). - Collaborate with the Head Coach, medical team, nutritionists, analysts, and sport psychology staff to ensure an integrated approach to performance. - Contribute S&C insights to game-plan preparation, player rotation strategies, and match-day performance management. - Provide education to athletes and staff on strength training, recovery strategies, travel management, and female athlete performance. GENERAL DUTIES: - Attend and actively participate in meetings and events as required. - Uphold and foster a culture of high performance, excellence, and continuous improvement within USA Rugby. - Conduct thorough self-checks of information and documentation to ensure accuracy. - Maintain project files and ensure all documentation is organized and up-to-date. - Adopt continuous learning and improvement in all aspects of the role. - Implement, participate in, and promote the Safe Sport Framework, including its values, policies, processes, and procedures. QUALIFICATIONS, EXPERIENCE & COMPETENCIES Ideal Qualifications: - Tertiary qualifications in Strength & Conditioning (or similar field). - Possess an NSCA - Certified Strength and Conditioning Specialist (CSCS) certification or European equivalent (UKSCA) and BASES (British Association of Sport and Exercise Science) Accreditation. Ideal Experience & Competences: - Demonstrated experience and previous role at an international level, and/or in professional club rugby (e.g, PWR, Super Rugby Pacific, Premiership). - Extensive strength & conditioning experience with a high performance team in a significant global competition cycle or professional league. - A balance of theoretical and applied experiences across strength & conditioning and sport science. - Proficiency in using performance analysis tools and techniques to assess team and player performance (GPS, athlete management systems, testing protocols, video editing). - Demonstrated success in working alongside multi disciplinary professionals and other performance staff in designing and developing high performance rugby programs. - A comprehensive and deep understanding of women’s rugby, with the ability to enhance and develop high-performance female athletes. - Extensive knowledge and expertise in the game demands of the international women’s 15s game. - Strong planning skills, with a high level of organisation, data collection and proven communication abilities.