Manager, Digital Marketing and Ecommerce Location: Los Angeles, CA Job Description:   About De Soi De Soi is a line of non-alcoholic beverages made with natural botanicals, adaptogens, and a serious commitment to flavor. Co-founded in 2022 by Katy Perry and award-winning Master Distiller Morgan McLachlan, we’re building the brand redefining how people unwind — luxurious, romantic, a little witty, and proudly booze-free. We’re in a high-growth phase: scaling DTC, expanding our retail footprint, and launching new products that push the category forward. It’s a moment where the work is real, the brand is loved, and what you build will actually move the business. The Role We’re looking for aManager, Digital Marketing & Ecommerceto own our end-to-end digital commerce business — Shopify Plus, subscriptions, lifecycle marketing, paid media oversight, Amazon, and customer experience. This is a hands-on role for someone who loves the full DTC stack: equally comfortable in a Shopify back-end, a Klaviyo flow builder, dashboards, and AB testing quickly. You’ll partner closely with our VP of Marketing, lead a customer service contractor, and manage a roster of agency partners across paid media, email/SMS, Amazon, and SEO. You’ll be the connective tissue between brand and performance — making sure every digital touchpoint feels unmistakably De Soi while driving real revenue, retention, and efficiency. If you’re strategic but love to roll up your sleeves, obsessed with both data and good taste, and excited to help shape a brand at its most pivotal growth moment — this one’s for you. What You’ll Own Ecommerce & Conversion (Shopify Plus) - Own the full Shopify Plus ecosystem — site strategy, UX, merchandising, and performance across PDPs, PLPs, homepage, cart, and checkout. - Drive core ecommerce KPIs including conversion rate, AOV, and LTV through CRO, A/B testing, and ongoing UX improvements. - Build and optimize upsell, cross-sell, and bundling strategies, and execute site updates for launches, promotions, and brand moments. - Manage on-site tools and integrations (Rebuy, Shoplift, Microsoft Clarity, Onward, Alia). Subscriptions - Own the end-to-end subscription program on Skio — platform, UX, acquisition, retention, and LTV. - Build subscriber lifecycle programs, perks, and milestone moments that keep our community coming back. - Develop and execute strategies to reduce churn and grow recurring revenue as a core pillar of the business. Lifecycle Marketing (Email & SMS) - Own lifecycle strategy across Klaviyo — segmentation, flows, campaign calendar, and execution. - Manage our external email/SMS agency and align messaging with broader brand campaigns and product launches. - Continuously optimize for retention, repeat purchase, and incremental revenue. Paid Media & Acquisition - Manage our performance marketing agency and overall paid media strategy across Meta, Google, TikTok, and Snapchat. - Oversee creative testing, landing page experience (Fermat), and funnel alignment from ad to checkout. - Optimize for CAC efficiency and downstream LTV; partner with Finance on budget pacing and forecasting. Amazon - Own Amazon (FBA) channel performance — inventory, listings, content, ads, reviews, and overall channel health. - Manage our Amazon agency and FeedbackWhiz; drive revenue growth while maintaining operational efficiency. - Lead brand protection efforts, including identifying and removing unauthorized 3P sellers in partnership with external counsel. SEO, GEO & Organic Growth - Lead SEO strategy and execution in partnership with our external consultant — technical, on-page, and content. - Optimize site content and structure for Generative Engine Optimization (GEO) to ensure visibility across AI-driven discovery platforms. - Stay ahead of evolving search behavior and identify opportunities to grow organic and AI-driven traffic. Customer Experience - Oversee our outsourced customer service contractor and the Gorgias support function. - Develop SOPs, macros, and communication standards that feel as elevated as the brand itself. - Use customer feedback as a strategic input for site, product, and lifecycle improvements. Analytics, Reporting & Cross-Functional Work - Own DTC analytics across ecommerce, subscriptions, lifecycle, and paid — using tools like GA, Triple Whale, Peel, and Lifetimely. - Build and maintain reporting dashboards; develop monthly and quarterly executive reporting. - Partner with Finance on forecasting and LTV/CAC modeling, and with Brand, Creative, Product, Ops, and Sales on launches and campaigns. Who You Are - 6+ years in DTC ecommerce / digital marketing, ideally for a product-based consumer brand (CPG, beverage, beauty, or wellness is a plus). - Hands-on Shopify Plus experience — you know the back-end, the apps, and the levers that actually move conversion. - Deep Klaviyo expertise across flows, campaigns, and segmentation; comfortable being the strategist and the QA. - Direct experience managing or running an Amazon (FBA) business — listings, ads, reviews, and channel performance. - Experience owning or scaling a subscription program (Skio, Recharge, or similar) is strongly preferred. - Comfortable managing agencies — you know how to set goals, push for output, and get great work from your partners. - Analytically fluent: you live in dashboards, but you can also tell a clean story with the numbers. - A strong eye for brand. You won’t ship anything that doesn’t feel like De Soi. - Self-directed, organized, and energized by a high-growth environment where the role evolves alongside the business. Benefits   - Comprehensive medical, dental, and vision insurance; disability; and life insurance - Memberships to OneMedical and TeleHealth - 401(k) retirement plan. - Flexible (unlimited) vacation policy and paid sick leave. - Paid parental leave. - Hybrid work model — Tuesdays and Thursdays in our Playa Vista office, remote Mon/Wed/Fri. - Direct exposure to a hands-on founding team and a brand in its most exciting growth chapter. - All the De Soi you can drink. De Soi is an Equal Opportunity Employer.We celebrate the things that make people different and are committed to building a team where everyone is welcomed, supported, and able to do their best work.

• You are the central interface between the INTERNATIONAL business unit, central marketing, and sales. • You consolidate, prioritize and translate marketing requests from multiple business areas into actionable measures. • You independently plan and execute operational marketing activities across online and print channels. • You conceive and manage campaigns either in close coordination with central marketing or on your own. • You create content as well as marketing and sales materials for the website, social media, presentations and product communications. • You analyze target audiences, continuously develop international personas, and derive concrete optimizations. • You support trade shows and events from a communications perspective and actively contribute to marketing reporting.

Role Description The Digital Marketing Manager leads the strategic planning, execution and optimization of Children’s Minnesota digital properties, including multiple websites. This role also manages the digital web team relationship with stakeholders across the organization including IT. The Digital Marketing Manager reports to the Director of Content Strategy and leads a team of digital marketing professionals. Develops and/or oversees website strategies, search engine optimization (SEO/SEM), AI Optimization (AIO), email, regulatory compliance, vendor management and website ROI in alignment with the Children’s Minnesota strategic and operating plans. - Demonstrated ability to define clear digital marketing objectives with related KPIs, and to report/demonstrate results. - Experience owning customer/target audience web experience: optimizing for conversion and engagement, including developing the Search Engine Optimization Strategy, ensuring all content is search engine optimized to drive top keyword rankings for key search terms. - Experience effectively coaching people to achieve desired results. - Solid knowledge of SEO/SEM, AIO, Display Advertising, Email, Web, digital experience, and mobile marketing. - Experience managing and leading projects. - Experience working with (SYSTEMS - Google Analytics, Wordpress, Siteimprove). - Effectively work cross-functionally in a matrixed organization. - Continuous improvement mindset: sharing learnings across businesses/markets, replicate best practices. - Digital agency experience and/or experience working in healthcare or other regulated industries a plus! - Experience working in a complex organization with a variety of audiences, stakeholders and communications goals to create a comprehensive strategy. - Up-to-date with the latest trends and best practices in online marketing and measurement. - Experience with paid lead programs is a plus. Qualifications - BA/BS in Communications, Business Administration, or Marketing or equivalent experience. Requirements - 7+ years of experience in positions of increasing responsibility. - 1-2 years effectively overseeing and directing work of others. Knowledge/Skills/Abilities - Ability to provide strategic direction, develop roadmap, and determine metrics to measure success. - Solid knowledge of SEO/SEM, Display Advertising, Email, Web, Nurturing customers, and mobile marketing. - Experience working with (SYSTEMS - Google Analytics, Wordpress, Siteimprove). - Ability to develop strong, trusting and collaborative relationships with all levels in the organization. - Excellent verbal and written communication skills. - Ability to manage multiple projects and timelines in a fast-paced environment. - Personal commitment to deliver results, solutions oriented, and ability to lead others with compassion. - Ability to work independently, as part of a team, and inspire others to success. - A strong desire to be part of a small team making a big impact! Benefits - Medical, dental, vision, retirement, and other fringe benefits. - Positions that require night, weekend or on-call work may be eligible for shift differentials or premium pay.

Role Description Join Hire Hangar and work with fast-growing global companies while building a long-term, remote career. We’re hiring a Digital Wellness Support Coordinator to be the first point of contact for potential patients reaching out via SMS. You’ll also provide occasional phone support and serve as a knowledgeable, compassionate guide to help clients access the care they need. This flexible, part-time role is ideal for someone seeking supplemental income with the freedom to respond on their own schedule—while still being responsive and engaged during core hours. Your Day-to-Day Responsibilities: - Quickly reply to inbound text inquiries with professionalism and warmth - Ask thoughtful questions to uncover client needs and goals - Schedule calls via tools like Calendly when deeper conversations are needed - Input and update client data in our CRM and scheduling platforms - Build rapport with new leads and foster trust over time - Send helpful, friendly follow-ups as needed Qualifications - Learn digital tools quickly and enjoy working with online platforms - Communicate clearly through text and voice - Are reliable, detail-oriented, and organized - Can stay lightly “on call” and respond during East Coast daytime hours - Have an interest in telehealth, wellness, or patient advocacy - Enjoy meaningful interactions and are naturally empathetic Benefits - Remote and part-time with flexible scheduling - Competitive pay structure - Training on industry-leading platforms - Mission-driven work that genuinely helps people - A caring, curious, and collaborative team environment